cd - aula 01
DESCRIPTION
Aula 01 de Comunicação Digital CRP-ECA-USP.TRANSCRIPT
![Page 1: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/1.jpg)
COMUNICAÇÃO DIGITAL
CRP-0420: Aula 02CRP-0422:
Aula 01
![Page 2: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/2.jpg)
PARA CASA:1. números.
![Page 3: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/3.jpg)
2 bilhões online,
5,3 bilhões com celulares
![Page 4: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/4.jpg)
Flickr: 5,2 bilhões de fotos,
7500 uploads/dia.
![Page 5: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/5.jpg)
![Page 6: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/6.jpg)
750 000 000 no Facebook.
1,3 milhão de anos por mês.
![Page 7: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/7.jpg)
PayPal: mais de 230 milhões de contas,
ativas em 190 mercados.
![Page 8: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/8.jpg)
Amazon: 180 livros em Kindle
para cada edição capa dura.
![Page 9: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/9.jpg)
O mercado de equipamentos móveis
cresce 8 vezes mais rápido
do que o de PCs.
![Page 10: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/10.jpg)
Mais de 1 bilhão de contas no YouTube.
600 anos de conteúdo,
cresce a 35h/minuto.
Mais banda do que
toda a Internet em 2000.
![Page 11: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/11.jpg)
17º
![Page 12: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/12.jpg)
![Page 13: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/13.jpg)
PARA CASA:2. de onde surgiu a Internet?
![Page 14: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/14.jpg)
![Page 15: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/15.jpg)
PARA CASA:3. 4 internets.
![Page 16: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/16.jpg)
![Page 17: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/17.jpg)
![Page 18: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/18.jpg)
![Page 19: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/19.jpg)
![Page 20: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/20.jpg)
PARA CASA:4. a bolha e seu estouro.
![Page 21: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/21.jpg)
![Page 22: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/22.jpg)
PARA CASA:5. sunscreen e crazyfrog.
![Page 23: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/23.jpg)
![Page 24: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/24.jpg)
![Page 25: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/25.jpg)
![Page 26: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/26.jpg)
![Page 27: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/27.jpg)
PARA CASA:6. Warhol, Leary, McLuhan e Vygotsky.
![Page 28: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/28.jpg)
![Page 29: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/29.jpg)
![Page 30: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/30.jpg)
PARA CASA:7. A Singularidade.
![Page 31: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/31.jpg)
![Page 32: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/32.jpg)
PARA CASA:8. Stuxnet, guerra e terror.
![Page 33: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/33.jpg)
![Page 34: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/34.jpg)
![Page 35: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/35.jpg)
![Page 36: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/36.jpg)
PUBERDADE
E VELHICE.
![Page 37: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/37.jpg)
CHEGOU,o futuro
você queira ou não.
Oamanhã não é mais
como era nos anos 50.
![Page 38: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/38.jpg)
![Page 39: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/39.jpg)
TECNOLOGIASninguém leva a sério as novas
até que não dê mais para ignorá-las.
![Page 40: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/40.jpg)
CONTEXTO
![Page 41: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/41.jpg)
![Page 42: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/42.jpg)
![Page 43: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/43.jpg)
![Page 44: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/44.jpg)
![Page 45: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/45.jpg)
![Page 46: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/46.jpg)
![Page 47: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/47.jpg)
![Page 48: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/48.jpg)
![Page 49: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/49.jpg)
![Page 50: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/50.jpg)
![Page 51: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/51.jpg)
![Page 52: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/52.jpg)
COMEÇO.tudo isso é só o
Todos formam opinião, hoje global.
Ainda somos dependentes da mídia.
Metade do mundo está desconectada.
2/3 do mundo
não usa caracteres romanos.
![Page 53: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/53.jpg)
![Page 54: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/54.jpg)
COMEÇO.tudo isso é só o
Nunca houve contato mundial.
O encontro até agora foi de sociedades
que já tinham valores parecidos.
![Page 55: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/55.jpg)
RETOMADA.Internet não é evolução, mas
![Page 56: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/56.jpg)
INTEGRADA. A experiência é cada vez mais
A rede é quase invisível.
![Page 57: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/57.jpg)
PODER.Informação não é
Critério que é
![Page 58: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/58.jpg)
CONTEÚDO.É muito
Precisamos de filtros.
![Page 59: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/59.jpg)
![Page 60: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/60.jpg)
QUEREM SUBSTITUIR Twitter, Facebook e Google
a Internet.
![Page 61: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/61.jpg)
![Page 62: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/62.jpg)
TECNOFOBIA
TECNOFILIA.é tão tola quanto
![Page 63: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/63.jpg)
PROGRAMA:
![Page 64: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/64.jpg)
O universo digital e seus mitos
Redes e emergência
Pós-moderno, inovação e tendências
Plano de negócios
Storytelling transmídia
Comunidades e mídias sociais
Gerenciamento de projetos
![Page 65: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/65.jpg)
Ferramentas I - montagemReferência - Mapas mentais - Brainstorms - CMS -
APIs -Tutoriais - Podcasts - e-Books
Ferramentas II - trabalhoRedes - Compartilhamento - Contato - Freelancers -
Gestão de projetos - Timesheets - Wireframes -
Testes - Landing Pages - Privacidade - Conteúdo e
administração de conhecimento - Pesquisas
Métricas
![Page 66: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/66.jpg)
Ferramentas III - divulgaçãoMicroblogs - Perfis - RP - Promoções - SAC -
CRM - Streaming - Eventos - e-Mail marketing - links
patrocinados - SEO
Experiência e música
Mensuração
Ferramentas IV - administraçãoVendas - e-Commerce - Feedback - Pagamento -
Fluxo de Caixa - Business Intelligence -
Administração de cenários - Influência
Open Hardware
![Page 67: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/67.jpg)
APRESENTAÇÃO.
![Page 68: CD - Aula 01](https://reader034.vdocuments.net/reader034/viewer/2022052620/55726affd8b42a92608b4737/html5/thumbnails/68.jpg)
PARA CASA:emergência e redes.