YOUYOUNO LONGERNO LONGER

COMPETECOMPETE

WHEN YOUWHEN YOUDDIISSTTIINNGGUUIISSHHYOURSELFYOURSELF!!

Big Picture – We know where we are going

*Forrester The new customer

Big Picture – We know who we are………

AWARENESS INTEREST PREFERENCE ACTION

Activ

ity

Time

Marketing

Marketing

Sales

Sales

Customer diligence

Starts

68%

Customer engages vendor

Customerpurchases

SALES TOOLS QUADERND