cemp, the central european on-line media group miklós vaszily deputy ceo of cemp february 2009
Post on 19-Dec-2015
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The Group
CEMP was established in 2005
Strategic focus on on-line media and e-commerce
CEMP is one of the largest players in the Hungarian internet market
CEMP became regional in 2007, the group is currently active in 7 CEE countries
Strategic goal: creating the leading online media and e-commerce group in Central Europe
Regional growth through
Organic growth of key assets
Strategic acquisitions
Developments in fast growing new areas
Regional adaptation of local know-how
2
Index.hu in Index Group
Time of acquisition: beginning of 2005
Target: building a strong Hungarian and regional on-line media and service portfolio based on Index.hu
Index.hu … … is the leading local news portal and the most noticeable online brand in Hungary
… has many sections offering politics, economy, IT and science, cultural and sports news of the portal, which is updated 24/7
Since the acquisition: Redesigned Index.hu main page which has since then
proved to be a trendsetter
2.4 million visitors in January 2009 which means1.4 million average weekly users*
*Source: www.webaudit.hu 3
Inda sites in Index Group
Since the acquisition of Index.hu:
New community services went into operation under the umbrella name Inda
These community services sites:
2.5 million visitors in January 2009 which means1.3 million average weekly users*
*Source: www.webaudit.hu 4
Velvet in Index Group
Since the acquisition of Index.hu:
Velvet, the tabloid publication of Index was revamped
There are also many popular blog sites (e.g. fashion, celebrities)
Velvet also has a strong Baby and Mom section and interactive features
920,000 visitors in January 2009 which means430,000 average weekly users*
*Source: www.webaudit.hu 5
Since the acquisition of Index.hu:
Totalcar is Hungary's best-known and most-visited automotive site covering cars and motorcycles
Several new services, such as Popular Vote, Tire Doctor, Credit Doctor are offered on Totalcar
700,000 visitors in January 2009 which means300,000 average weekly users*
Totalcar in Index Group
*Source: www.webaudit.hu 6
SportGeza in Index Group
Since the acquisition of Index.hu:
The sport sub-site passed intoa separate site with separate brand name
Wide range of sport events are covered real time with photos and videos
540,000 visitors in January 2009 which means240,000 average weekly users*
*Source: www.webaudit.hu 7
Portfolio Group
Time of acquisition: May 2005
Target: strengthening the media position with a leading Hungarian on-line financial and business site
Since then: now the Portfolio Group is not only an on-line financial content provider but it is also an integrated financial service provider:
Portfolio-Financial: leading financial data provider
Portfolio Trader: spread-trading, foreign currency trading
Portfolio Online Stock Exchange: successful online trading platform
Portfolio Club, Portfolio Conference: important events,meeting place of executives and professionals
Other new sub-sites: Resource (real estate), Penzcentrum (personal finance)
8
Portfolio.hu in Portfolio Group
Since the acquisition:
The online financial news site this time reaches approximately 350,000 decision-makers and top-earning readers per months
It covers the ongoing events of the financial world real time besides main sections (Companies, Macro, Investment Funds, Real Estate, Money/Bonds)and itregularly publishes thematic special editions
Portfolio.hu is available in English too
510,000 visitors in January 2009 which means230,000 average weekly users*
*Source: www.webaudit.hu 9
C-Travel & ONGO
Time of acquisition: end of 2006
Target: entering to new market segment by buying the leading Hungarian travel portal
Since then: The site offers direct accommodation
booking both inside and outside Hungary, as well as travel services such as flight tickets and online travel insurance
Launched the travelers' community site: ongo.hu
170,000 visitors in January 2009 which means45,000 average weekly users*
10*Source: www.webaudit.hu
Bookline.hu Ltd.
Time of acquisition: December 2006 – currently the ownership is 95%
Target: entering to the e-commerce market
Since then: Business expansion in Romania and Slovakia
Introduction of new products with a dynamically increasing percentage of total sales. Products sold besides new and used books: foreign-language books, CDs, DVDs, electronics, toys, games, cosmetics, baby-care products
At the end of 2008 the site was re-designed
Besides the existing 3 bookstores, special pick-up locations,Bookline Boxes were opened to satisfy customers' requests
Sales in 2008 grew to HUF 3.4 billion and it is expected significant growth in 2009
Other issues: Bookline is listed on the Budapest Stock Exchange (free float ~5%)
11
ETARGET Group
Time of acquisition: August 2007
Target: adaptation of changing requirements of advertisers, providing on-line PPC advertising
Since then: International expansion, ETARGET is now
present on the following markets: Czech Republic, Slovakia, (HQ) Hungary, Romania, Bulgaria, Croatia, Serbia
The company is entering into business in Poland currently, in cooperation with one of the largest companies in the market
One of the most successful online marketing products of the CEE region is PPC, and with its rapid expansion, ETARGET is looking forward to further dynamic growth
12
Burek
Time of acquisition: end of 2007 – CEMP ownership 80%
Target: increase international presence, export domestic knowledge and know-how, utilize synergies
Since then: Re-design in 2009
Its technological background improved significantly, therefore the usage and the reputation of the site improved too
Burek is the biggest internet community in Serbia with over 650,000 registered members
The leading Serbian community site was renamed from Burek.co.yu to Burek.com as the first step to improve Burek to a leading regional community zone, transcending cultural and historical differences throughout the ex-Yugoslavian region and offering its members the ability to seek and receive help and to discuss a wide variety of topics, ranging from technical issues to social commentary
13
Honfoglaló (Settler) & Conquiztador
Time of acquisition: March 2008
Target: open to the younger internet users
Since then: Honfoglaló is the most popular quiz and
strategy game in Hungary
Currently it has 620,000 registered gamers and almost 100,000 daily average users
Advertising market value of Honfoglaló utilized and increased via integrated sales through the CEMP Sales House
Serbian site is to be launched in May 2009 in cooperation with Burek.com
14
Inforadio & Inforadio.hu
Time of acquisition: spring of 2008
Target: enter into the Hungarian radio broadcasting utilizing synergic opportunities with Index and Portfolio
The Inforadio … …Hungary's first commercial news radio station maintains its market leading status among financial and political decision-makers and opinion leaders
… has been a strategic partner of BBC since 2002.
… ‘s efforts were awarded the Superbrand title (2004) and the Pulitzer Memorial Prize (2008), among others
… has a news portal Inforadio.hu which was voted " Media Site of the Year" in 2007
Since the acquisition:
Growing traffic on Inforadio.hu portal besides the significant radio audience
Starting cooperation with other media within the Group
New design in 2008
Inforadio.hu had 300,000 visitors in January 2009 which means 130,000 average weekly users*
15*Source: www.webaudit.hu
Napi Gazdaság & Napi Online
Time of acquisition: Sept 2007 – CEMP ownership 50%
Target: strengthening market leader position in the Hungarian business media
Napi Gazdaság … … is a reputable financial and economic daily in Hungary with a circulation of 10,000 copies a day
… is circulated 5 times a week and since 2007 it has been delivered in more then 100 towns besides Budapest
… has more than 20,000 readers a day, typically entrepreneurs and financial directors of mid-sized Hungarian businesses
… has online version, named Napi Online with quality content
Since then: New publications, like TOP100 Most Richest People,
Napi Real Estate monthly magazine
Napi Online had 320,000 visitors in January 2009 which means140,000 average weekly users*
16*Source: www.webaudit.hu
Mobile 24
Time of acquisition: CEMP started its new service in 2008
Target: entering to the Hungarian online car classifieds market in cooperation with Mobile.de (eBay Motors)
Mobile 24 … …. a Hungarian website in strategic partnership with eBay-motors offers its customers a reliable search tool for buying and selling vehicles in the Hungarian and European second hand vehicle market
… provides integrated customer service beginning from the online database and advice on buying cars including, for example, a printable sample sales agreement, and ensure the option of delivering the preferred vehicle to the buyer's location
.… has an extensive database, which quickly provides customers with an overview of the market and information about prices, giving them a good basis for fair negotiations
Since the acquisition: 33,000 visitors in January 2009 which means
10,000 average weekly users*
17*Source: www.webaudit.hu