central and eastern europe's country profile: poland
DESCRIPTION
Poland country profile and Polish ICT / ITO market trendsTRANSCRIPT
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Central and Eastern Europe’s Country Profile:
Poland
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Area: 312,679 km2Population (est. 2009): 38.483 millionHuman Development Index (est. 2007): 0.880GDP/capita (est. 2009): 12,109€GDP growth rate (est. 2009): -0.05%IT Outsourcing market value (est. 2009) – 256.7€
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* Based on the 2009 Legatum Institute estimation
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Factors Rank of 104 (where 1 is excellent and 104 is very poor)
Economic Fundamentals 33
Entrepreneurship and Innovation
35
Democratic Institution 24
Education 27
Health 32
Safety and Security 25
Governance 32
Personal Freedom 45
Social Capital 68
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Technology (ICT) Market Trends
Poland is the largest Eastern European ICT market in size. However, its value accounts for only 3% of the entire European market.
The market is characterized by a certain number of mergers and acquisitions, following the current market situation and aimed to gain certain solidity on the market and allow Polish ICT companies better compete with their multinational fellows.
The software market remains relatively small when compared to the Western European average. It is boosted by application software, including ERP, and CRM for small and mid-sized businesses (SMBs). The e-markets are strong potential markets. E-government, e-learning and e-health are promising sectors. Best prospects also include all kinds of specialized and security software.
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DS The Internet market continues to be constrained by high
telephone charges and relatively low levels of computer penetration. Moreover, there are wide regional disparities, with internet penetration about twice as high in urban as in rural areas. How broadband will develop in the longer term will greatly depend on the Polish regulator’s success at forcing Telekomunikacja Polska (TPSA) into a functional split, as well as its continued liberalisation of the market. According to Poland IT Report Q1 2010 (by ReportLinker), the regulator believes that the split will happen in 2010 or 2011, but there are high risks that it could be delayed longer than this.
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The Polish IT service spending is about to reach USD 3 billion in 2010. It is the fastest-growing sector of the national IT market and is expected to rise to USD 4.5 billion by 2014. Systems integration as well as hardware and software support and installation still collectively account for more than one-half of the total IT spending, while software market accounts for around 20% of the total IT market.
The most active users of the Polish ITO services are large multinational companies such as ABB, Avio, Fujitsu, Glaxo Smith Kline, IBM, Intel, Lincoln Electric, Motorola, Oracle, Siemens, TRW Automotive and Whirlpool. Germany accounts for almost 35% of all IT outsourcing deals in Poland.
Polish companies, more and more present internationally, are very competitive from both a price and quality standpoint, as their offering is aligned to the current EU standards.
THANK YOU
by:IT Sourcing Europe Limited 2010
www.itsourcing-europe.comInfo(at)itsourcing-europe.com