central and peripheral routes to advertising effectiveness ... for winter 2010/elm... · central...
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Ro...RICHARD E PETTY; JOHN T CACIOPPO; DAVID SCHUMANNJournal of Consumer Research (pre-1986); Sep 1983; 10, 2; ABI/INFORM Globalpg. 135
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