central ohio van - best practices for recruiting online
TRANSCRIPT
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To hear the presentation by phone call: (702) 489-0009 Access Code: 305-052-265 Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Matt Wallace @ItsMattWallace Senior Associate, Nonprofit Relations Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn
Jennifer Bennett, CVA Senior Manager, Education & Training
VolunteerMatch [email protected]
@JenBennettCVA
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Agenda
• Introduction
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities Using Best Practices
• Making the Most of VolunteerMatch
• Things to Remember
• Q&A
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Recruiting Volunteers Online
• Another Tool to Recruit Volunteers – VolunteerMatch User Survey
• VolunteerMatch Research
– 100 High Referring Listings – 100 Listings with no referrals
• Best Practices
– Applicable for any online recruiting site
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8 Easy Steps for Recruiting Online • Make the Title Work for You
– Catchy, Fun, Interesting
• Keep it Brief – One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand
– No Jargon, no acronyms
• Make an Impact – Include a Strong Call to Action
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8 Easy Steps for Recruiting Online • Provide Direction and Support
– Time Commitment, Training, Restrictions, Skills, Experience
• Make it Visually Appealing – Include Pictures, Graphics. Make use of White Space.
• Remember to Edit
– Grammar, Spelling
• View your Listing as a Volunteer – Use a Critical Eye.
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Best Practices for VolunteerMatch • Title Stands Out
– Call to Action • Make Good Use of First Sentence
– Visible to prospective volunteers • Use the Skills Menu
– Listings with skills automatically cross-post to LinkedIn • Brainstorm and Use Keywords
– What kinds of volunteers do you want to find you • Keep Referrals on VolunteerMatch
– Information is only useful if volunteers click ‘I Want to Help!’
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Make Your Title Work For You
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Review Real Opportunities
Let’s take a look at some examples of good descriptions and those that could use some work.
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Using Best Practices
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A Listing that Needs Work
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Remember… Your VolunteerMatch listing may be the first time a volunteer learns about your organization:
• Use language that is welcoming • Clearly state needs and impacts • Outline any potential ‘deal breakers’ • Craft opportunities that will attract the volunteers you need
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Resources Learning Center Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community Ask and answer questions after the webinar – use keywords Recruiting Online
http://community.volunteermatch.org/volunteer
Related Webinar Topics: VolunteerMatch: Getting Started
Writing Accurate and Useful Position Descriptions The New Volunteer Manager’s Toolkit
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Thanks for attending! Join us online:
VolunteerMatch’s Learning Center: learn.volunteermatch.org
Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/
Find the slides and resources: 6 months of premium tools: Coupon Code: VolunteersRock
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