dreamforce recruiting best practices
TRANSCRIPT
HR/Recruiting/Finance & Admin
Erin Flynn salesforce.com
Scott Morrison salesforce.com
Mike Euglow salesforce.com
Jeff Hunter Electronic Arts
Track: Recruiting Sales Superstars: Best Practices for Finding and Hiring Top Talent
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Safe Harbor Statement
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From ATS to CRM
The Applicant Tracking/Talent Management landscape
First Generation
-Application Tracking
-Administration Forms
-Tracking Staffing Process for Compliance
-Basic Recruiter Tools
2nd Generation
-Careers Site and Talent Communities
-Candidate Profiling
-Requisition, Interview and Offer Management
-Measuring Cost-per-hire, Sourcing Analytics and Time-to-fill
-Hiring Manager Tools
Next Generation
-Visibility into Recruiting
-Dashboards and Collaboration
-Proactive Sourcing and Relationship Building
-Talent Management
-Candidate Relationship Management
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Industry Best Practices in Recruiting
1) The Candidate Universe
2) Recruiting is Sales
3) Building a Recruiting
Culture
4) Leveraging Technology
A Player
A Player
B Player No Players
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Electronic Arts
World’s largest developer, marketer,
publisher, and distributor of
computer and video games
Global Recruiting Organizational
StructureINDUSTRY: Entertainment and Games Software
EMPLOYEES: 7,000WW USERS: 50FY’06 REVENUES: $3BGEOGRAPHY:GLOBAL
PRODUCT(S) USED: SFA
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Not all Fun and Games at EA
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Key Challenges
What is the value of talent to your organization? Top Talent/Candidate Pipeline
weak Lead generation/
sourcing Efficiency vs Effectiveness
Technology Challenge Recruiter/Hiring Manager
adoption Recruiting Program
Integration Campaign Management
Recruiter Productivity Long Term Contact
Management Quality of Candidate
Leads Candidate Conversion
Rates
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Taking a page (or two) from Sales’ Playbook
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From ATS to CRM
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The Salesforce.com Solution
AppExchange User Adoption Dashboard
Anagram
Create Tasks for Entire Team
What we Built Pre-quals and pipelines
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What Were the Results?
With only 3 people…
14,000 new qualified leads
Designed and launched 3 apps to 5 countries
Detailed metrics to over 300 key constituents
Over 1,000 new contacts through new campaigns
Increased contact-to-candidate conversion rate by 25%
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Sales Recruiting Best Practices at Salesforce.com
Sourcing Active and Passive Sales Candidates
Recruiting Reports and Executive Dashboards
Campaigns and Candidate Pipeline Lead Generation
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Sourcing Active and Passive Sales Candidates
Active CandidatesSetting up customized views-Competitors-Position Title -Compensation, Location, etc.Mining the existing talent pool
Passive CandidatesProactive sourcing strategies-Referrals from recent hires outside of Sales-Internal Reference Checks
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Sales Recruiting Reports and Dashboards
Executive Dashboard
VP/Hiring Manager Pipeline
Recruiting/HR Management
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Campaigns and Candidate Pipeline Lead Generation
“Siebel Survivor”
How did we use Talentforce?
Email Campaign to over 300
Siebel candidates/applicants
Recruitment Marketing
Creative Campaign
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Campaigns and Candidate Pipeline Lead Generation
“Siebel Survivor”
How did we measure it?
Source tracking
Reports:
-Generated additional 227
Siebel Leads into the Talent
Pool
-30 Hires from Campaign
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“Jeff is a true visionary in the recruitment & technology industry, creating solution focused strategies & translating strategy into action. Building strong relationships at all levels across EA, Jeff is respected for his drive for results, communication & innovation.
“Jeff’s understanding of Recruitment Technology is without peer. He is consistently looking at cutting edge technology to ensure EA is able to attract and retain the best talent.”
Jeff HunterDirector, Talent Strategies & Technology
Customer Hall of Fame What Jeff’s peers at EA are saying:
Famed Statistics:Transforming the Recruiting Industry by moving from an Applicant Tracking System to a Talent Management Solution on the salesforce.com platform
AppExchange Apps: 1. University Recruiting
Jeff’s blog Talentism won “Blog of the Year” from Recruiting.com in 2005
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Q&A