ceo online-visibility-survey copy

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  • 1. Fogel & Partners and Eklips Digital Advisors | Stockholm November 2012SURVEY: HOW VISIBLE ISA LARGE CAP CEO ONLINE?
  • 2. More and more CEOs today only line up when they must,around Q reports four times a year and on their CapitalMarkets Day. On these occasions, they communicatewith a pre-written message around the companysfinances.After that they are quiet. Stock Exchange CEOs shoulduse their public position to build sustainable relationswith all stakeholders.Olle Zachrisson, Svenska Dagbladet, February 20, 2012
  • 3. Executive Summary! 24% of the companies on Nasdaq OMX ! 26% of the companies use a YouTube Large Cap do not publish a CEO account to publish CEO videos biography on website ! 19% use a Slideshare account to! 40% do not highlight any presentations highlight CEO presentations! 79% do not profile CEO via video or ! Michael Wolf, Swedbank; Jan Johansson audio SCA; and Keith McLoughlin, Electrolux,! 60% of CEOs do not have a Wikipedia most visible with corporate owned/own page social media content! 16% of CEOs have a LinkedIn profile ! 10% of CEOs mentioned >100 times in! Ola Rolln, Hexagon, only Large Cap CEO social media with a personal Twitter account ! Hans Vestberg, Ericsson, and Lars Nyberg, TeliaSonera, mentioned >500 times in social media 3
  • 4. About the SurveyAbout ! 0, 5 or 10 points were given in each respective! The survey of all 58 CEOs on Nasdaq OMX category Large Cap ! Example: Does the company present a CEO! Survey period: October 2012 biography on their corporate website?! 13 categories - None (0 p), Brief (5 p), Extensive (10 p) - Biography ! 130 points in total - Images - Presentation slides Online channels included in survey - Transcripts from speeches ! Corporate website - Written CEO statements ! Google - CEO statements audio/video - Google first page hits Swedish and English ! Wikipedia - Wikipedia ! Branded/owned social media accounts - Personal LinkedIn account - Personal Twitter account Online channels included in presentation but - Corporate Slideshare account with CEO content excluded from survey - Corporate YouTube account with CEO content ! Mentions in social media ! Global CEO Google searches 4
  • 6. Biographies & Images 2% 16% 24% Biographies 27% Images Extensive Many 5 Brief Few