“Social Media Strategy, Implementation, Tracking & Reputation Management for Business”

Who is UZoom Media?

Full service Social Media Consulting Firm Social Media Strategy, Implementation,

Tracking, and Reputation Management Locally owned Lansing based Globally focused

Social Media is changing…everything!

The way consumers get and use informationBroadcast Website Banner Ads

Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)

How consumers form their brand loyaltiesIt’s all about engagement, baby!

Why does Facebook Marketing Work?

500 million users can’t be wrong! 50% of those users log in every day The average user is connected to 80

community pages, events, or groups Average user creates 90 pieces of

content each month More than 30 billion pieces of

content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….

What’s this Twitter thing anyway? Twitter is a micro-blog where

you comment in 140 characters or less

The object is to follow people in your service area and engage them so they will follow you back.

It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter.

Again, it’s all about the engagement!

Why does Twitter work?

Consumers like instant information that finds them. If they follow you, they will know what your daily

specials are without having to look for them.

Consumers like to be acknowledged. A fun

interaction with a brand creates a loyalty TO that

brand.People care more about what their friends

and network thinks than about what you say about yourself. The more you can get people

to talk about you, the better!

A Basic Plan for a Restaurant, Bar, or Club

Facebook Page with a custom tab

that shows pictures of your

food and pertinent information

IMMEDIATELY when a potential client lands on

your page.

Basic plan cont…

A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results.

LinkedIn

LinkedIn is a social network for professionals. It allows users to “show” their network to others, connect to people they already know, and establish new business relationships with others connected to their network.

Users can also connect to alumni, industry, or other professional groups.

LinkedIn groups can be created in any subject and by any member of LinkedIn. Some groups are specialized groups dealing with a narrow domain or industry whereas others are very broad and generic in nature.

Basic plan cont…

A plan that includes: Social Media Assessment

Conduct Social Media Survey Identify Social Media Purpose Statement Define Measureable Results

ROI, both Return on Investment and Return on Influence

Research & Strategy Building Determining where your target audience

spends time online Strategy Building

Timeline & Investment

YouTube

Exceeds 2 BILLION views a day Nearly double the prime-time audience

of all three major US broadcast networks COMBINED

24 hours of video uploaded every MINUTE

Average person spends 15 minutes PER DAY on YouTube

More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS

Will you jump on the bandwagon?

…Or will you be left behind?

UZoom Media on Social Media Twitter: @UZoomMedia Facebook:

Facebook.com/UZoomMedia Website: UZoomMedia.com Email: info@UZoomMedia.com

Meet the UZoom Media Team

Anne Craft: President & Consultant @AnneCraft06

Jennifer Middlin: Consultant @JMiddlin

Tabitha McAuley: Research & Implementation Specialist @TabMcAuley

Sarah Vogel: Intern @SarahKVogel