cf portfolio 2015
TRANSCRIPT
CLAYTON FERGUSON
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PROJECT
RESPONSIBILITIES
HGTV | MALL HOLIDAY PROGRAM
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive
IMMERSIVE ENVIRONMENTS
Macerich Malls needed to re-vamp their Holiday “Santa” program in their top 10 malls across the country. I created a re-imagination of Santa’s HQ by incorporating a modernized “Steam-Punk” narrative while attaching HGTV as the presenting partner with the program. It was an unqualified success - with Macerich and HGTV ordering an additional 8 units for 2015.
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PROJECTTo promote NBC's second season of Grimm and the inaugural season of Revolution, we completely transformed Gaslamp Square Park in downtown San Diego into the Grimm Forest and the Revolution Village. Complete with a dense forrest, haze, and a light mist, the experience blocked out the Southern California sun! We customized an airstream trailer into a mobile museum exhibition for fans of the show - some waited over 60 minutes to attend!
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
RESPONSIBILITIES ๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive
IMMERSIVE ENVIRONMENTS GRIMM + REVOLUTION | COMIC-CON
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PROJECTCartoon Network needed a high impact summer sampling program to showcase their key shows ADVENTURE TIME and HOLE IN THE WALL. We answered, orchestrating a strategic partnership with one of the biggest and best family destinations in the world...ATLANTIS, PARADISE ISLAND in The Bahamas. • 12,000 guests per day • Un-paralleled consumer experience in a key demo • Enhanced guest experience for Atlantis
RESPONSIBILITIES ๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication ๏ Concert Production
๏ Partnership Marketing + Sponsor Integration ๏ Artist Securement + Talent Relations ๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive ๏ Contest Winner Fulfillment + Legal
IMMERSIVE ENVIRONMENTS CARTOON NETWORK | ATLANTIS
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PROJECTHGTV was looking to make a big impact at one of the biggest country music events…so we built a custom lodge (in 4 days) in downtown Nashville, hosting exclusive fan / influencer performances with Florida Georgia Line, Luke Bryan, Kellie Pickler and the Goo Goo Dolls!
RESPONSIBILITIES
INFLUENCER EVENTS HGTV | “THE LODGE” CMA MUSIC FEST
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive
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INFLUENCER EVENTSPROJECT
We took over Icenhauer’s bar in Austin, TX during South By South West Music Festival (SXSW) for the ultimate Workaholics house party!
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication ๏ Concert Production
RESPONSIBILITIES ๏ Partnership Marketing + Sponsor Integration ๏ Artist Securement + Talent Relations ๏ Event Logistics + Permitting ๏ On-Site Management + Staffing
๏ 11 insane bands (hand picked by the Workaholics guys) ๏ Contests / Games (beer pong, cornhole) ๏ 10,000 + attempted to RSVP
WORKAHOLICS | SXSW HOUSE PARTY
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PROJECT• 6,000 Sq. ft. floorplan • Theatrical lighting + climate control • Custom fabrication + content • 80,000 visitors over 4 days
RESPONSIBILITIES
EXHIBITIONS ENDER’S GAME | COMIC-CON
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive
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PROJECT
RESPONSIBILITIES
EXHIBITIONS SOUTH PARK | YEAR OF THE FAN
๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
๏ Event Logistics + Permitting ๏ On-Site Management + Staffing ๏ Social Media Integration + Digital Interactive
Comedy Central and South Park approached us for ideas to celebrate SP’s 15th anniversary, titled “The Year of the Fan”. Our idea was to actually make the town of South Park come to life, complete with layered, dimensional buildings (leading to a large fan-art exhibition), costume contests, photo stations, a pedal-cart race, and the legendary cafeteria. In addition, we transported fans throughout San Diego’s Gaslamp quarter via a custom South Park school bus - an instant hit!
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PROJECTWe created the world’s largest turntable of The Fabulous Forum’s, celebrating its re-opening with a multi-week concert run with the Eagles, all clearly visible to all aircraft while landing at LAX.
RESPONSIBILITIES ๏ Creative Concept Development ๏ Creative Design + Production ๏ Set Design + Fabrication
๏ Partnership Marketing + Sponsor Integration ๏ Event Logistics + Permitting
STUNTS THE FABULOUS FORUM | THE EAGLES