cgs social media session '17 sw/depauw.pdf · twitter tips/examples from vt: photos -...
TRANSCRIPT
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CGS workshop: (Advanced) Social Media Strategies
Kevin Archer, Central Washington University
Karen P. DePauw, Virginia Tech
Frances Leslie, University of California-Irvine
CGS Summer workshop - July 2017 Denver, Colorado
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Working timeframe for workshop
9:00 Welcome and introduction (DePauw)
9:10 Overview of selected social media strategies (DePauw, Leslie) & response (Archer)
10:10(ish) break/breakout groups
10:30 Framing and individual/group work; develop new & enhance strategies for social media
11:45 Sharing next steps
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Topics for today
• social media strategies • connections across platforms • audience(s) and constituencies • content and messages • assessment and impact • concerns • next steps
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Social media for graduate education
• sharing and pushing info out • telling a story • connecting with constituencies • gathering information • providing official communication
effective for crisis communication • other?
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Basic guiding questions:
• What do I want to communicate? • Why should I use social media • To whom should I communicate? Who are my
constituencies and audiences? • Which social media is best for which message
and audience(s)? How to connect across platforms?
• How often to communicate? • Who has responsibility for social media?
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To ponder:
• Professional • Personal • Political • Legal
• Information • Advocacy • Acknowledgement • Messaging • +++
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Underlying concepts
Communication Continuity Connectivity Commitment
purpose, message(s), audience(s), consistency
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Examples of social media (be selective):
• Twitter • Facebook • Storify • Blogs • LinkedIn • YouTube • & more
and we have to talk about email and official communication
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Social media - it is about sharing stories
graduate students graduate education
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Blogs
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Twitter tips from VT:
naming conventions, descriptions & bios
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twitter accounts
my primary account - as graduate dean
InclusiveVT account
Global perspectives
Graduate School account
Academy for GTA excellence
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Twitter tips/examples from VT:
photos - documents, context, panoramas, meeting materials, people, actions
links to reports - twitter or website
tweets, retweets, quotes, tagging, location tools, likes
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Twitter examples from VT:
congratulations and thanks tweet and retweet
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share information & reports
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photos to show event connect with hosts
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strengthening connections with Swiss Ambassador
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use of panorama tag university news
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Inform Univ President Connections with University
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• group photos • connections with
President and Provost
• University news
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welcome to external groups internal notifications
recruitment and diversity office
University President
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quotes name & ref photo
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CGS colleagues
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Musings and suggestions - part I
• Topics to share (e.g., grad ed, global HE, inclusion, future faculty)
• Content for sharing & for learning • Morning (?) routine • Tweet, retweet and quote tweet • Live tweeting and hashtags # (summary) • Multiple accounts - across platforms • Tag colleagues and key individuals (e.g.,
Presidents, Ambassadors, Legislators, CGS colleagues)
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Musings and suggestions - part II
• Photos and graphics • Timing for sharing • Preparing to tweet • Hesitations, deletes and oops • Tweets and posts into collections • Check impact (likes, retweets, impressions) • Informative and fun • Current and immediate • Don’t overthink - be spontaneous, authentic
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From individual posts to collections
Global Perspectives Program (tweets, hashtag, Storify, Facebook & beyond)
Thriving in Graduate School (tweets, Storify)
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hashtag #
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Trip vis
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From individual posts to collections
Global Perspectives Program (tweets, hashtag, Storify, Facebook & beyond)
Thriving in Graduate School (blog, tweets, Storify)
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Original blog post to Graduate School blog
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daily tweets for a month
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check the activity
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email sent weekly
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if you are not on social media (twitter), you are missing out
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Some guiding questions:
• What do I want to communicate? • Why should I use social media? • To whom should I communicate? Who are my
constituencies and audiences? • Which social media is best for which message(s)
and audience(s)? how to connect across platforms • How often to communicate? • Who should be responsible for social media?
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Social media plan(s)
• select purpose(s) and social media (more than 1) • sharing, networking, publishing, discussing
• content and messages • audience(s) and constituencies • connect across platforms • assessment and impact
When do I start? Now
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• select purpose(s) and social media (more than 1) • audience(s) and constituencies • content and messages • connect across platforms • assessment and impact
Sharing, networking, publishing, discussing
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big picture thinking - visualize
details come later - someone will help you
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learn new social media platforms
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Next steps - what will you do?
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