ch design/advertising portfolio

D E S I G N

ADVERTISING

© 2 0 0 9 C H D e s i g n / A d v e r t i s i n g

I m a g e

A p p e a r a n c e

I m p r e s s i o nI D E A

C O N C E P T I O N

A T T I T U D E

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D E S I G N

ADVERTISING

I M A G E


“Image is Everything”Author Unknown

The phrase was originally coined for a Canon advertising campaign. And, whether we like it or

not, this has become the norm of everyday life. Image determines what we watch, eat and buy.

Today’s information age bombards the public with images and the use of that power helps drive

what consumers buy. Whether your customer is the public or another business, it’s your image

that sets you apart from your competition. Companies that recognize this and use it to their

advantage are the companies ruling their market.

Established in 1992 CH Design/Advertising provides fresh, unformatted ideas to help companies

solve their visual communication problems. Offering the same level of work that top agencies

provide, whether you are a small, mid-sized or large company. As part of a network of

independent, interrelated, design, public relation and marketing professionals we provide

cost effective solutions to marketing problems. You can trust that your business is handled

personally by seasoned, top-level professionals from start to finish.

A D V E R T I S I N G

Advertising is the creme-de-le-creme of promoting your company’s products or services. An

avenue that is not always feasible for some. It can be expensive and requires a commitment for

an extended period to truly reap any benefits. It takes months of continued exposure to build

recognition, viewer confidence and interest.

Because of this, CH Design/Advertising understands the importance of targeting in on the

message and finding the best combination of graphics and copy to drive it home. We listen

to what you have to say and put a lot of thought into how we can best convey that idea in an

ad that sells your product or company with the right strategic approach. You can count that it

won’t just be words and pictures on a page but an effective story that gets you noticed and

portrays you as a leader.


D E S I G N

ADVERTISING



Career Education CorporationLe Cordon Bleu College ofCulinary Arts

Career Education Corporation

asked for an ad to promote

their Le Cordon Blue College

located in the Minneapolis/

St. Paul area.

Working with their

in-house Creative Services

department our end result

was this half-page, four-color

ad which captured the spirit

and enthusiasm of the

school’s curriculum and

student body.

D E S I G N

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Schumacher Electric CorpSpeedCharge Trade Ad

Launching their new line of

faster chargers, Schumacher

needed to get the word

out to the automotive

aftermarket industry.

This ad was created to help

spread the word extolling

the faster technology and

product line depth. Well

received throughout the

industry it helped continue

the product’s quick rise in

the market place.

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PowerFlo/HomeRightPaintStick Trade Ad

PowerFlo wanted to continue

the market awareness of its

PaintStick painting system.

In particular they wanted

an ad for the Paint Dealer

trade publication.

The response to their

problem was this ad which

sold the product category

innovativeness of the

Paintstick. In particular the

ad generated the most

reader response to an ad

that the issue generated.

C O L L A T E R A L

Collateral pieces are the backbone of a company’s image. These items, whether a catalog,

brochure, product flyer or capabilities piece, tell your audience who you are, what you do and

defines you from your competitors. They are the things people will keep at hand, and on file, to

constantly remind them of you and your presence. That’s why it should reflect your image as a

front runner and a force to be dealt with in the arena where you do business.

Each project is approached from a fresh prospective. Great deliberation and effort is put into

understanding who you are and finding the appropriate graphic solution to convey this to your

target audience. Whether the final piece is a single flyer or a multi-page document the same

amount of care is put into defining and communicating the message. Because of this approach,

you can be sure the final result will be something that sets you apart and makes people notice

who you are.


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C O L L A T E R A L


Career Education CorporationBrooks Institute High School Poster

Career Education Corporation

wanted a poster design that

was low key and functional.

One they could use to send

out to high schools to

promote Brooks Institute,

one of their schools.

Working with their internal

Creative Services department

this poster/calender was our

collaborative solution. Its

clean design promoted

the 4 divisions of Brooks

using images produced

by students.

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C O L L A T E R A L


Fastball Delivery Service

Fastball was looking to

market their medical supply

and set-up capability which

was a subsidiary service

they offered to their regular

messenger delivery service.

This self-mailing brochure

was the cost effective

answer. Designed using

stock illustrations and set

up to run on a direct to

print press it successfully

promoted this service with

minimal expense. The result

was increased awareness

and clients.

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C O L L A T E R A L


Schumacher Electric CorpSpeedCharge Brochure

When Schumacher launched

their new line of battery

chargers they needed a

product brochure that

relayed the product’s nature

and showed the entire line.

The result was this 6-page

gatefold brochure that

continued the overall

graphic look of the highly

successful package design

and further created buzz

and product awareness.

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C O L L A T E R A L


Stepo LeisureTech Travel Agent Direct Response Mailer

Stepo was looking for a

cost effective mailer with

response card to introduce

their LeisureTech software to

the travel agent instdustry.

A simple, 2-color answer

was the ticket to their

problem. Dramtic lighting

and bold graphics sold

the viewer on this novel

solution to the idea of

video graphics in the

travel booking indusrty.

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C O L L A T E R A L


Troy CorporationProduct Catalog

The Troy Corporation is

a reseller of brand name

T- and Sport shirt attire

to small silkscreen and

embroidery shops. They

were letting their printer

design their product catalog

and realized they needed

something more distinctive

and eye catching.

The answer was a design

that used the same supplied

photography from the brand

shops but used in a way

that set it apart. Adding

colorful drop-ins and pic

fonts added a fun feel that

reflected the way these

items get used and helped

increase sales by 15% for

three consecutive year.

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I D E N T I T Y

Corporate and Brand Identity are sometimes two of the most overlooked aspects of imagining.

They are often the first thing people see when dealing with your company or product. That’s

why it’s so important that you truly put “your best foot forward”. To be taken seriously you must

look professional from the start and your identity sets the tone.

CH Design/Advertising comprehends this and strives to create marks that reflect the tone,

character and vision of your organization or product. Each identity/brand project is an earnest

endeavor to establish your image and make you a serious presence. Setting your mark, or

stamping your identity, as one who takes what they do or sell for real.


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I D E N T I T Y


Chicago Maritime Society6th Annual Festival Logotype

The Chicago Maritime

Society needed a logotype

commemorating their 6th

Annual Festival celebrated

at North Pier.

This was the chosen design

which featured illustrative

depictions of North Pier and

the Chicago Skyline all set

in a frame and border

reminiscent of nautical

themes and images.

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I D E N T I T Y


Peter Dean RossPhotography

Chicago photographer

Peter Dean Ross needed a

logotype for the launch of

his new business.

We created a mark that was

distinctive of his style of

photography which relied

heavily on tonal values

and darks and lights. The

symbol used components

of the first letters of his

name blended to make

a unified mark.

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I D E N T I T Y


Peter Dean RossStationery Set

This letterhead, envelope

and business card were

the application of the PDR

logotype. The usage of

screened-back black and

white photography helped

to emphasize the tonal

quality of Peter Dean’s

photgraphic style.

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I D E N T I T Y


Schumacher Electric CorpBattery Companion

Schumacher Electric wanted

a brand logo for their existing

line of battery chargers that

served a variety of small

vehicle applications.

The solution to the problem

was this logotype. Using the

positive/negative symbols

placed strategically to

quickly communicate the

electrical aspect of the

product line quickly

reinforced the idea of

the product’s usage.

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I D E N T I T Y


Schumacher Electric CorpSpeedCharge

Schumacher Electric needed

a product name and brand

logo for their newest line of

battery chargers. A line of

chargers that worked faster

and smarter based off

computer logarithms.

First, the SpeedCharge

name was created to

identify the nature of the

product. Secondly, the

“Computer Smart”

reinforced the high-tech

nature of the product.

The split color was used

to highlight the product’s

faster capabilities,

underscored with the

efficiency of the computer

based technology.

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P A C K A G I N G

For some companies packaging is their only form of advertising. With limited resources making

it impossible to place ads to inform the public of their product, the package stands alone as the

only way of setting their product off and capturing the consumer’s attention. That’s why it is so

vitally important to their overall success.

It’s said, that with today’s busy lifestyles and schedules, you have approximately 3 to 5 seconds

to capture the buyers attention before they move on to the next item. In that time, it’s vitally

important that you grab the attention of, and get your main point across to, your intended

market. Understanding this problem and helping companies develop awareness arresting

graphics that sell their products and make them stand out in the market place, is what sets

CH Design/Advertising apart.


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P A C K A G I N G


OmniFilter Corporation Cartridge Cartons

OMNI wanted individual

cartons for their specialty

replacement cartridge filters

that would quickly let the

consumer identify their need.

The fix were these

paperboard cartons that

used simplified graphic

illustrations and die cut

windows that quickly let

the viewer see and relate

to their old cartridge and

make the selection process

easy and accurate.

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P A C K A G I N G


OmniFilter Corporation Refrigerator Water Filter

When OMNI entered the

market with their refrigerator

water filter they needed a

versatile package. The

request was for a design

which could be stacked

or hung that sold this

filter’s application.

We delivered with an eye-

catching design that quickly

relayed the positive results

of using this filter. The crisp

clear ice cubes visually told

the story while selling the

advantage. The market

success of the design had

the product flying off

store shelves.

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P A C K A G I N G


Schumacher Electric CorpBattery Companion

Schumacher’s decision to

expand their existing line

of chargers targeting small

vehicle batteries required

a new look.

After developing the brand

logotype, we bannered it

across a clean background

giving it a prominent display.

Then we used different

application photos on

each panel to reinforce the

product’s versatility. The

product received so much

market attention and

acceptance that the line

was expanded even further.

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P A C K A G I N G


Schumacher Electric CorpSpeedCharge

When Schumacher Electric

developed a line of battery

chargers, incorporating new

microchip and computer

technology, to battle

competitor encroachment

into their established

marketplace, they turned

to CH Design/Advertising

for help in creating the look.

Developing the brand

name SpeedCharge, and

the identity, we created a

high-tech look and prominent

brand placement to reflect

the chargers advanced

capabilities. This led to wide

spread acceptance at the

marketplace and expansion

of the product line.

D E S I G N

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P O I N T - O F - P U R C H A S E

For companies with limited resources and budgets, Point-of-Purchase can mean the difference

between sale and no sale. It is the the salesperson when no one is there to answer the

buyer’s questions.

Good PoP educates and informs the end user in their decision making process of which product to

buy. CH Design/Advertising gets the vital importance this aspect of marketing plays in a product’s

success. An analytical thought process guides our approach when producing Point-of-Purchase

materials. What questions the buyer might have and how best to walk them through the selection

determines the approach. From live product displays to header cards and how-to-pamphlets all

elements work together to create a user friendly experience that makes the buyer feel they are

making an informed decision. Simple graphic solutions and deductive reasoning are the

answers that make each project a success.


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ADVERTISING



OmniFilter CorporationFour-Foot Gondola Display

A condensed version of

the eight-foot warehouse

display/header system was

needed for their product line.

This version featured the

eye-catching product

category header and a

flip book version of the

product selection guide.

Allowing OMNI to use the

same materials without

having the added expense

of separate items for this

smaller display.

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OmniFilter CorporationEight-Foot Warehouse Display

OMNI needed a warehouse

display system that quickly

and easily told the category

story and how to choose

which filter system was right

for the customer’s needs.

The result was this PoP

system that featured an

eye-catching product

category header, how-to-

choose header with icon

product identification,

channel, slide-in product

description cards and take

home pamphlet. Making

the buyer’s decision an

informed, smart decision.

D E S I G N

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