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    PowerPoint Authors:

    Susan Coomer Galbreath, Ph.D., CPA

    Charles W. Caldwell, D.B.A., CMA

    Jon A. Booker, Ph.D., CPA, CIA

    Cnthia J. !oone, Ph.D., CPACopyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

    Mana"erial A##ountin":

     An $%er%iewCha&ter '

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    (inan#ial and Mana"erial A##ountin": Se%en )e Di**eren#es

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    Work o* Mana"ement

     

    Planning

    Planning

    Decision

    Making

    Decision

    Making

    Controlling

    Controlling

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    Plannin"

    +stablish Goals.

    +stablish Goals.

    S&e#i* ow Goals

    Will Be A#hie%ed.

    S&e#i* ow Goals

    Will Be A#hie%ed.

    De%elo& Bud"ets.

    De%elo& Bud"ets.

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    Controllin"

    The control function gathers feedback to

    ensure that plans are being followed.

    The control function gathers feedback to

    ensure that plans are being followed.

    Feedback in the form of performance reportsthat compare actual results with the budget

    are an essential part of the control function.

    Feedback in the form of performance reportsthat compare actual results with the budget

    are an essential part of the control function.

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    De#ision Makin"

    Decision making involves

    making a selection among

    competing alternatives.

    Decision making involves

    making a selection among

    competing alternatives.

    What should

    we be selling?

    What should

    we be selling?

    Who shouldwe be serving?

    Who shouldwe be serving?

    ow should

    we e!ecute?

    ow should

    we e!ecute?

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    Mana"erial A##ountin" A#ti%ities:

    Marketin" Ma-ors

    ow man sales&eo&le should we

    &lan to hire to ser%e a new

    territor

    ow mu#h should we bud"et *or

    /0, &rint, and internet ad%ertisin"

    PlanningPlanning

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    Mana"erial A##ountin" A#ti%ities:

    Marketin" Ma-ors

     Are we a##umulatin" too mu#h

    in%entor durin" the holida

    sho&&in" season

    Is the bud"eted &ri#e #ut

    in#reasin" unit sales as e1&e#ted

    ControllingControlling

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    Mana"erial A##ountin" A#ti%ities:

    Marketin" Ma-ors

    Should we sell dire#tl to

    #ustomers or use a distributor

    Should we sell our ser%i#es as

    one bundle or sell them

    se&aratel

    Decision

    Making

    Decision

    Making

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    Mana"erial A##ountin" A#ti%ities:

    Su&&l Chain Mana"ement Ma-ors

    ow mu#h should we bud"et *or

    ne1t &eriod2s utilit e1&ense

    ow man units should we &lan to

    &rodu#e ne1t &eriod

    PlanningPlanning

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    Mana"erial A##ountin" A#ti%ities:

    Su&&l Chain Mana"ement Ma-ors

     Are we a#hie%in" our "oal o*

    redu#in" the number o* de*e#ti%e

    units &rodu#ed

    Did we s&end more or less than

    e1&e#ted *or the units we a#tuall

    &rodu#ed

    ControllingControlling

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    Mana"erial A##ountin" A#ti%ities:

    Su&&l Chain Mana"ement Ma-ors

    Should we redesi"n our

    manu*a#turin" &ro#ess to lower

    in%entor le%els

    Should we trans*er &rodu#tion o* a

    #om&onent &art to an o%erseas

    su&&lier

    Decision

    Making

    Decision

    Making

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    Mana"erial A##ountin" A#ti%ities:

    uman !esour#e Mana"ement Ma-ors

    ow mu#h should we &lan to

    s&end on em&loee re#ruitment

    ad%ertisin"

    ow mu#h should we &lan to

    s&end *or o##u&ational sa*et

    trainin"

    PlanningPlanning

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    Mana"erial A##ountin" A#ti%ities:

    uman !esour#e Mana"ement Ma-ors

     Are we meetin" our "oal o*

    #om&letin" timel &er*orman#e

    a&&raisals

    Is our em&loee retention rate

    e1#eedin" our "oals

    ControllingControlling

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    Mana"erial A##ountin" A#ti%ities:

    uman !esour#e Mana"ement Ma-ors

    Should we hire tem&orar workers

    or *ull3time em&loees

    Should we hire an on3site medi#al

    sta** to lower our health#are

    #osts

    Decision

    Making

    Decision

    Making

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     A##ountin" Ma-ors

    +m&loers e1&e#t a##ountin" ma-ors

    to ha%e stron" *inan#ial a##ountin"

    skills, but the also e1&e#ta&&li#ation o* the &lannin",

    #ontrollin", and de#ision makin"

    skills that are the *oundation o*

    mana"erial a##ountin".

    /he IMA estimates that more than

    456 o* &ro*essional a##ountants

    in the 7.S. work in non3&ubli#

    a##ountin" en%ironments.

    456

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    Certi*ied Mana"ement A##ountant

    " management accountant

    who has the necessar# $ualifications

    and who passes a rigorous professional

    e!am earns the right to be known as a

    Certified Management "ccountant

    %CM"&.

    " management accountant

    who has the necessar# $ualifications

    and who passes a rigorous professional

    e!am earns the right to be known as aCertified Management "ccountant

    %CM"&.

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    CMA +1am

    In*ormation about be#omin" a CMA and the CMA &ro"ram #an be a##essed

    on the IMA2s website at www.imanet.or" or b #allin" '345538943;

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    Mana"erial A##ountin": Beond the

    =umbers

    ControllingControlling

    PlanningPlanning

    Decision

    Making

    Decision

    Making

     The primary purpose

    of this course is to

    teach measurementskills that managers

    use to support

     planning, controlling,and decision making

    activities.

     The primary purpose

    of this course is to

    teach measurementskills that managers

    use to support

     planning, controlling,and decision making

    activities.

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    Mana"erial A##ountin": Beond the

    =umbers

    What net in#ome should m #om&an

    re&ort to its sto#kholders

    What net in#ome should m #om&an

    re&ort to its sto#kholders

    Measure and re&ort histori#al data

    that #om&lies with a&&li#able rules.

    Measure and re&ort histori#al data

    that #om&lies with a&&li#able rules.

    ow will m #om&an ser%e its #ustomersow will m #om&an ser%e its #ustomers

    Measure and anal>e mostl non3

    *inan#ial, &ro#ess3oriented data.

    Measure and anal>e mostl non3

    *inan#ial, &ro#ess3oriented data.

    Will m #om&an need to borrow moneWill m #om&an need to borrow mone

    Measure and anal>e estimated

    *uture #ash *lows.

    Measure and anal>e estimated

    *uture #ash *lows.

    Measuremen

    t skills hel&

    mana"ers

    answerim&ortant

    ?uestions.

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    Mana"erial A##ountin": Beond the

    =umbers

    Si1 Business Mana"ement Pers&e#ti%es that

    "o beond the numbers to enable intelli"ent

    &lannin", #ontrol, and de#ision makin":@ An +thi#s Pers&e#ti%e@ A Strate"i# Mana"ement Pers&e#ti%e@ An +nter&rise !isk Mana"ement Pers&e#ti%e@ A Cor&orate So#ial !es&onsibilit !es&e#ti%e@ A Pro#ess Mana"ement Pros&e#ti%e@ A eadershi& Pers&e#ti%e

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     An +thi#s Pers&e#ti%e

    CompetenceCompetence

    Follow applicable

    laws' regulations'and standards.

    Follow applicable

    laws' regulations'and standards.

    Maintain

    professionalcompetence.

    Maintain

    professionalcompetence.

    Provide accurate' clear' concise' and

    timel# decision support information.

    Provide accurate' clear' concise' and

    timel# decision support information.

    (ecogni)e and communicate professionallimitations that preclude responsible *udgment.

    (ecogni)e and communicate professionallimitations that preclude responsible *udgment.

    /he Institute o* Mana"ement A##ountant2s IMAStatement o* +thi#al Pro*essional Pra#ti#e &ro%ides

    "uidelines *or ethi#al beha%ior.

    1-23

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    Confidentialit#Confidentialit#

    Do not disclose confidentialDo not disclose confidential

    information unless legall#information unless legall#

    obligated to do so.obligated to do so.

    Do not disclose confidentialDo not disclose confidential

    information unless legall#information unless legall#

    obligated to do so.obligated to do so.

    +nsure that subordinates do+nsure that subordinates do

    not disclose confidentialnot disclose confidential

    information.information.

    +nsure that subordinates do+nsure that subordinates do

    not disclose confidentialnot disclose confidential

    information.information.

    Do not useDo not use

    confidentialconfidential

    information forinformation for

    unethical or illegalunethical or illegal 

    advantage.advantage.

    Do not useDo not use

    confidentialconfidential

    information forinformation for

    unethical or illegalunethical or illegal 

    advantage.advantage.

    IMA Guidelines *or +thi#al Beha%ior 

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    Mitigate conflicts of

    interest and advise others

    of potential conflicts.

    Mitigate conflicts of

    interest and advise others

    of potential conflicts.

    "bstain from activities that

    might discredit the

    profession.

    "bstain from activities that

    might discredit the

    profession.

    (efrain fromconduct that

    would pre*udice

    carr#ing out

    duties ethicall#.

    (efrain fromconduct that

    would pre*udice

    carr#ing out

    duties ethicall#.

    ,ntegrit#,ntegrit#

    IMA Guidelines *or +thi#al Beha%ior 

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    Communicate information

    fairl# and ob*ectivel#.

    Communicate information

    fairl# and ob*ectivel#.

    Disclose all relevant

    information that could

    influence a user-s

    understanding of reports

     and recommendations.

    Disclose all relevantinformation that could

    influence a user-s

    understanding of reports

     and recommendations.

    Credibilit#Credibilit#

    IMA Guidelines *or +thi#al Beha%ior 

    Disclose dela#s or

    deficiencies in information

    timeliness' processing' or

    internal controls.

    Disclose dela#s or

    deficiencies in information

    timeliness' processing' or

    internal controls.

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    IMA Guidelines *or !esolution o* an+thi#al Con*li#t

    Follow emplo#er-s established policies.

    ,f this does not work' consider the following

    ▫ Dis#uss the #on*li#t with immediate su&er%isor or ne1thi"hest unin%ol%ed mana"erial le%el.

    ▫ I* immediate su&er%isor is the C+$, #onsider theboard o* dire#tors or the audit #ommittee.

    ▫ Conta#t with le%els abo%e the immediate su&er%isorshould onl be initiated with the su&er%isor2sknowled"e, assumin" the su&er%isor is not in%ol%ed.

    Follow emplo#er-s established policies.

    ,f this does not work' consider the following

    ▫ Dis#uss the #on*li#t with immediate su&er%isor or ne1thi"hest unin%ol%ed mana"erial le%el.

    ▫ I* immediate su&er%isor is the C+$, #onsider theboard o* dire#tors or the audit #ommittee.

    ▫ Conta#t with le%els abo%e the immediate su&er%isorshould onl be initiated with the su&er%isor2sknowled"e, assumin" the su&er%isor is not in%ol%ed.

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    IMA Guidelines *or !esolution o* an+thi#al Con*li#t

    ,f following emplo#er-s established policies for conflictresolution do not work' consider these additionalpractices

    ▫ +1#e&t where le"all &res#ribed, maintain#on*identialit.

    ▫ Clari* issues in a #on*idential dis#ussion with anob-e#ti%e ad%isor.

    ▫ Consult an attorne as to le"al obli"ations.

    ,f following emplo#er-s established policies for conflictresolution do not work' consider these additionalpractices

    ▫ +1#e&t where le"all &res#ribed, maintain#on*identialit.

    ▫ Clari* issues in a #on*idential dis#ussion with anob-e#ti%e ad%isor.

    ▫ Consult an attorne as to le"al obli"ations.

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     Abandonin" ethi#al standards in business would

    lead to a lower ?ualit o* li*e with less

    desirable "oods and ser%i#es at hi"her &ri#es.

    Wh a%e +thi#al Standards

    Without ethi#al standards in business, the

    e#onom, and all o* us who de&end on it *or 

     -obs, "oods, and ser%i#es, would su**er.

    +thi#al standards in business are essential *or a

    smooth *un#tionin" e#onom.

    +thi#al standards in business are essential *or a

    smooth *un#tionin" e#onom.

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     A Strate"i# Mana"ement Pers&e#ti%e

     A strate"is a "ame &lanE

    that enables a #om&an

    to attra#t #ustomersb distin"uishin" itsel* *rom #om&etitors.

    /he *o#al &oint o* a

    #om&an2s strate" should

    be its tar"et #ustomers.

    /he *o#al &oint o* a

    #om&an2s strate" should

    be its tar"et #ustomers.

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    Customer 0alue Pro&ositions

    7nderstand and res&ond to

    indi%idual #ustomer needs.

    7nderstand and res&ond to

    indi%idual #ustomer needs.

    Customer 

    Intima#

    Strate"

    $&erational

    +1#ellen#e

    Strate"

    Deli%er &rodu#ts and ser%i#es

    *aster, more #on%enientl,

    and at lower &ri#es.

    Deli%er &rodu#ts and ser%i#es

    *aster, more #on%enientl,

    and at lower &ri#es.

    Produ#t

    eadershi&

    Strate"$**er hi"her ?ualit &rodu#ts.$**er hi"her ?ualit &rodu#ts.

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     An +nter&rise !isk Mana"ement

    Pers&e#ti%e

     A &ro#ess used A &ro#ess used

    b a #om&an tob a #om&an to

    &roa#ti%el identi*&roa#ti%el identi*and mana"e risk.and mana"e risk.

    $n#e a #om&an identi*ies its risks, &erha&s the

    most #ommon risk mana"ement ta#ti# is to redu#e

     risks b im&lementin" s&e#i*i# #ontrols.

    $n#e a #om&an identi*ies its risks, &erha&s the

    most #ommon risk mana"ement ta#ti# is to redu#e

     risks b im&lementin" s&e#i*i# #ontrols.

    Should I tr to a%oid the

    risk, a##e&t the risk, or

    redu#e the risk

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     An +nter&rise !isk Mana"ement

    Pers&e#ti%e

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     A Cor&orate So#ial !es&onsibilit

    Pers&e#ti%e

    CS! e1tends beond le"al #om&lian#e

    to in#lude %oluntar a#tions that satis*

     stakeholder e1&e#tations.

    CS! e1tends beond le"al #om&lian#e

    to in#lude %oluntar a#tions that satis*

     stakeholder e1&e#tations.

    Cor&orate so#ial res&onsibilit CS! is a #on#e&t

     whereb or"ani>ations #onsider the needs

     o* all stakeholders when makin" de#isions.

    Cor&orate so#ial res&onsibilit CS! is a #on#e&t

     whereb or"ani>ations #onsider the needs

     o* all stakeholders when makin" de#isions.

    Customers +m&loees CommunitiesSu&&liers Sto#kholders

    +n%ironmental

     F uman !i"hts Ad%o#ates

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    Cor&orate So#ial !es&onsibilit

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     A Pro#ess Mana"ement Pers&e#ti%e

    /usiness functions making up the value chain/usiness functions making up the value chain

      Produ#t Customer

    !FD Desi"n Manu*a#turin" Marketin" Distribution Ser%i#e

     A business

    &ro#ess is a series o* 

    ste&s that are *ollowed in order to

    #arr out some task ina business.

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    ean Produ#tion

    Customer &la#es

    an order 

    Create Produ#tion

    $rder 

    Generate #om&onent

    re?uirements

    Produ#tion be"ins

    as &arts arri%e

    Goods deli%ered

    when needed

    Com&onents

    are ordered

    ean Produ#tion is o*ten #alled Just3In3/ime JI/ &rodu#tion.ean Produ#tion is o*ten #alled Just3In3/ime JI/ &rodu#tion.

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    ean Produ#tion

    Produ#e "oods in

    anti#i&ation o* Sales

    Make Sales *rom

    (inished Goods

    In%entor

    Traditional ManufacturingTraditional Manufacturing

    Store

    In%entor

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    ean Produ#tion

    Be#ause lean thinkin" onl allows &rodu#tion in

    res&onse to #ustomer orders, the number o* units

    &rodu#ed tends to e?ual the number o* units sold.

    /he lean a&&roa#h also results in *ewer de*e#ts,

    less wasted e**ort, and ?ui#ker #ustomer res&onse

    times than traditional &rodu#tion methods.

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     A eadershi& Pers&e#ti%e

    $r"ani>ational leaders unite the

    beha%ior o* em&loees around

    two #ommon themes&ursuin"

    strate"i# "oals and makin"

    o&timal de#isions.

    (a#tors that in*luen#e beha%ior:@Intrinsi# Moti%ation@+1trinsi# In#enti%es@Co"niti%e Bias

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    +nd o* Cha&ter '