ch1 intro to operations management

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    Fundamentals ofOperations Management

    BUS 3 140

    Mr. Jess Marino

    Fall, 2007

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    2

    Agenda

    Introduction

    Green Sheet review and other administrative items

    Additional comments on the course

    Initial Lecture

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    Introduction

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    Marino Background

    Academics

    Supply Chain Experience

    Graduate in Production and Operations Management

    Product of CSU system (San Diego State)

    Developed and presented several courses as a Management Consultant

    Over 25 years as a practitioner at all levels of responsibility

    Leadership in small and large organizations

    Many different hourly and professional jobs

    Over eight years as a Management Consultant

    Certified in Production and Operations Management by the Association forOperations Management (APICS)

    Exposure to many industries and organizations

    Have done business in 13 countries throughout the world

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    Positions Held

    MachineOperator

    ProductionExpediter

    Mail RoomClerk

    WarehouseClerk

    ProductionSupervisor

    BuyerProductionController

    MaterialController

    StockroomManager

    Production ControlManager

    Director of Materials

    Executive Directorof Fulfillment

    Director of Supply Chain Management

    Director of Operations

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    Have conducted Business in 13 Countries, Worldwide

    UNITED STATES

    CANADA

    MEXICO

    ENGLAND

    SCOTLAND

    FRANCE

    HOLLAND

    HONG KONG

    CHINA

    TAIWAN

    SINGAPORE

    MALAYSIA

    THAILAND

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    Green Sheet Review

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    Student Information Sheet

    NAME

    MAJOR (and Emphasis)

    CURRENT JOB (Company Optional)

    PREVIOUS SUPPLY CHAIN JOBS / EXPEIRIENCE

    OTHER

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    Course Overview and Objectives

    Understanding how the Operations function interrelates with other functional

    organizations in a business

    Understanding how an organization uses its resources, processes, data, andtechnologies to create goods and provide services to customers

    Understanding how operational effectiveness can be a critical success factor indetermining an organizations Revenue, Profitability, and Shareholder return

    Understanding the managerial responsibility for Operations, even whenproduction is outsourced, or done in regions far from corporate headquarters

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    Student Learning Objectives for the Course

    Understand how Operations is relevant to all functions of a business

    Understand Operations Management and how it fits within the overallorganization strategy, objectives, and competitiveness

    Develop an interest in Operations and apply that understanding,

    whether in a manufacturing or service career

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    Course Introduction

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    Operations is a Key Element of a Supply Chain

    Revenue

    Utilization of Assets

    (People, Plant, Equip)

    Cash

    Inventory

    BALANCING keeping Customers completely satisfied and Resourcesoptimally utilized . against spending the least amount of Cash

    and carrying the least amount of Inventory

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    Scope of this Course

    Customer

    Demand

    Production

    Scheduling

    Materials

    Mgmt Production Shipping

    Customer

    Service

    Forecasting

    AggregatePlanning

    Strategic

    CapacityPlanning

    Demand &SupplyMatching

    Scheduling

    Just In Time(JIT)

    ProjectMgmt

    InventoryMgmt

    MRP

    ERP

    ProcessLayout

    WorkSystemDesign

    LeanOperations

    Quality

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    Introduction toOperations Management

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    Highest Level Operations Management Process (Fig 1.2)

    There is a CONVERSION that takes Information, Intelligence,Resources, and Activities and turns them into something

    VALUABLE to Customers and / or Society

    InputsProcess

    (Transformation)Outputs

    ControlFeedback

    Feedback

    Feedback

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

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    Inputs / Process / Outputs (Table 1.1)

    Land Processes

    Human Cutting, drillinPhysical Labor Transporting

    Intellectual Labor Teaching

    Capital FarmingRaw Materials Mixing

    Energy Packing

    Water Copying, faxiMetals

    Wood

    Equipment

    Machines

    Inputs Transform

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

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    Operations are managed for both Production and Services

    Inputs Process Outputs

    Raw vegetables

    Metal sheets

    Water

    Energy

    Labor

    Building

    Equipment

    Cleaning

    Making cans

    Cutting

    Cooking

    Packing

    Labeling

    Canned Vegetables

    PRODUCTIO

    N

    Inputs Process Outputs

    Doctors, nurses

    Hospital

    Medical supplies

    Equipment

    Laboratories

    Examination

    Surgery

    Monitoring

    Medication

    Therapy

    SERV

    I CE

    Treated Patients

    Foodp

    rocess in

    gPlant

    Hosp

    ita

    l

    Result is

    TANGIBLE OUTPUT

    Result implies

    an ACT

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    Differences between Goods and Service (Book Table 1.3)

    Characteristic

    Customer contact

    Uniformity of Input

    Labor content

    Uniformity of Output

    Output* From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

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    Goods and Services continuum (Fig 1.3)

    Goods

    Automobil

    Compute

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

    C bi i f P d i d S i

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    Combination of Production and Service

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

    Stage of Production ValueAdded

    Value ofProduct

    Farmer produces and harvests wheat $0.15 $0.15

    Wheat transported to mill $0.08 $0.23

    Mill produces flour $0.15 $0.38

    Flour transported to baker $0.08 $0.46

    Baker produces bread $0.54 $1.00

    Bread transported to grocery store $0.08 $1.08

    Grocery store displays and sells bread $0.21 $1.29

    Total Value-Added $1.29

    M f t i J b

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    Manufacturing Jobs

    U.S. Manufacturing vs. Service Employment

    0

    10

    20

    30

    40

    50

    60

    7080

    90

    45 50 55 60 65 70 75 80 85 90 95 00 02 05Year

    Percen

    t

    Mfg.Service

    > 70%

    Greater PRODUCTIVITY allows for increased output with fewer workers Many manufacturing jobs have moved OFFSHORE to lower labor cost areas

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

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    How Operations Interactswith Other Organizations

    K i t ti ith S l & M k ti d ith Fi

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    Key intersections with Sales & Marketing and with Finance

    FINANCE & ACCOUNTING

    Budgeting

    Authorizing Capital spending

    Authorizing major inventory buys

    Cost accounting

    Make vs. Buy decisions

    Location planning

    Managing international trade

    Analyzing trade-off decisions

    K i t ti ith S l & M k ti d ith Fi

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    Key intersections with Sales & Marketing and with Finance

    SALES & MARKETING

    Forecasting Demand

    Influencing demand

    Committing supply

    Negotiating schedules with customers

    Providing competitive information

    Requesting new products and services

    Opening new markets

    I t ti ith th F ti l O i ti

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    Interaction with other Functional Organizations

    O

    IT

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    Competitiveness, Strategy,and Productivity

    Strategy Terms

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    Strategy Terms

    Mission

    The reason for existence for an organization

    Mission Statement

    States the purpose of an organization

    Goals

    Provide detail and scope of missionStrategies

    Plans for achieving organizational goals

    Tactics

    The methods and actions taken to accomplishstrategies

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

    How terms have meaning to the business

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    How terms have meaning to the business

    Mission

    Goals

    OrganizationalStrategies

    Functional Goals

    FinanceStrategies

    MarketingStrategies

    OperationsStrategies

    Tactics Tactics Tactics

    Operatingprocedures

    Operatingprocedures

    Operatingprocedures

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

    Competitiveness

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    Competitiveness

    World Class Operations enable companies to gain aCOMPETITVE ADVANTAGE over others trying to servethe same customers and markets

    The three biggest levers are:

    Cost

    Quality and Reliability

    Assurance of Supply

    How Operations impacts Competitiveness

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    How Operations impacts Competitiveness

    Cost

    Quality

    Product design

    Response Time

    Flexibility

    Scalability

    Service

    Location

    Factors that impact Operations Strategy

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    Factors that impact Operations Strategy

    Factor

    PriceThe strategy is tied to where a COMPETITIVE EDGE

    can be gained or maintained

    Operations Strategies vary by mission of the Business (2 4)

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    Operations Strategies vary by mission of the Business (2.4)

    1 Product and Service design Costs, quali

    2 Capacity Cost structu

    3 Process selection and layout Costs, flexi

    4 Work design Quality of w

    5 Location Costs, visibi

    6 Quality Ability to m

    7 Inventory Costs, shor

    Decision Area

    * From Stevenson, Operations Management, Ninth Edition, McGraw Hill Irwin

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    Productivity

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    Productivity

    Productivity is a RATIO of Inputs and Outputs

    Productivity = OutputInput

    Inputs and Outputs can be measured at different degrees

    Output Output Output OutputLabor Machine Capital Energy

    Goods or services produced

    All inputs used to produce them

    Partial Measures

    Multifactor Measures

    Total Measure

    Output

    Labor + Machine

    Output

    Labor + Capital + Energy

    Additional Productivity Terms

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    Additional Productivity Terms

    Performance to a Standard (e.g. Time to assemble a Computer,

    POs placed per hour, etc.) Emphasis is Value-Added activities

    Efficiency

    Per cent of time that is devoted to Value-Added activities

    Utilization

    Efficiency * Utilization

    Productivity

    The Contribution that the activity / departmentprovides to the overall mission of the business

    Effectiveness

    Steps for Improving Productivity

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    Steps for Improving Productivity

    Measure key outputs and indicators

    Analyze the production system as a whole

    Benchmark Best In Class processes within and across industries

    Solicit ideas from everyone in the organization

    Set achievable, stretch goals

    Ensure executive supporrt

    Measure the improvements

    Publicize the improvements