challenges of incorporating functional ingredients into ...0 10 20 30 40 50 min mau 0 100 200 300...

23
Customer Focused, Science Driven, Results Led Challenges of Incorporating Functional Ingredients into Foods - An NPD and Analytical Perspective Jane Staniforth & Robert Griffiths

Upload: others

Post on 22-May-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Customer Focused, Science Driven, Results Led

Challenges of Incorporating Functional Ingredients into Foods - An NPD and Analytical Perspective

Jane Staniforth & Robert Griffiths

Page 2: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

• Introduction to RSSL

•What is meant by Functional Ingredients?

•The development brief

•Analytical considerations

•Case studies

Overview

Page 3: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

•We provide science and technology outsourcing to the global food, healthcare and pharmaceutical industries

•Key areas of expertise for food sector include: Functional Foods & Ingredients Allergens Analysis & Consultancy Contaminant Investigative Analysis Product Development

What Do We Do at RSSL?

Page 4: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Definition of Functional Ingredient

Ingredients that provide some health benefit above and beyond fulfilling basic nutrition (health-promotion)

Vitamins

Omega-3

Antioxidants

Plant sterols

Minerals

Proteins

Page 5: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)
Page 6: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Challenge Your Development Brief

• What is the product?

• What functional ingredients are to be added?

• What claims do you want to make?

• What is the target shelf life?

What

• Where will it be manufactured?

• Where will the product be stored?

Where

• When is product due to be launched?

• When is product to be consumed? How often? When

• Who is target retailer?

• Who is the target consumer? Who

Page 7: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Know what product you want…….

but more importantly……

know what product you do not want

Key Challenge

Page 8: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Challenges For The Developer

•Scrutinise original concept •Sensory attributes •Choice of ingredient(s) •Quality of ingredient / supplier •Active levels • Incorporation of active/raw material •Stability of ingredient & product •Storage conditions •Packaging

Page 9: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

•Raw material assessment

•Development process

•Label claims

•Shelf life

•Troubleshooting

•Due diligence

Why Analyse?

Page 10: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

•Sampling

•Stability

•Active form

•Method selection

•Extraction

•Sensitivity

•Speed, robustness

Challenges For Analysts

Page 11: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Case Study: Omega 3 & 6 Fatty Acids

Page 12: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Development Challenges

•Select the optimum source of active

•Flavour selection

•Taste optimisation

•Consider how being consumed

Page 13: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

•Source of ingredient

•Component of interest

• Is the product fortified?

•Form of ingredient

•Nature of finished product

• Ingredient stability

Analytical Challenges

Page 14: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Outline of Method

Sampling

Extraction

Derivatisation

Instrumentation GC

Results

Page 15: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Case Study: Botanicals

Page 16: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Challenges

•Are you claiming an amount of active or plant extract?

•Are you are looking at a mixture of botanicals?

•Carotenoids methodology vs forms

•Stability of active

Botanical Active

Green Tea Catechins

Guarana Caffeine

Echinacea Chlorogenic acid

Pomegranate Ellagic acid

Soy Isoflavones

Ginseng Ginsenosides

Page 17: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Example of Chromatography Of Markers Used For Stability

min 0 5 10 15 20 25 30 35 40 45

mAU

0

200

400

600

800

1000

DAD1 B, Sig=220,4 Ref=580,40 (I:\ANP_VNP\NATPROD2\1\DATA\VAL2515\12815'1.D)

min0 10 20 30 40 50

mAU

0

100

200

300

400

500

600

700

800

DAD1 B, Sig=220,4 Ref =590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

min0 10 20 304050

mAU

0

100

200

300

400

500

600

700

DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\SAL21125\122517.D)

24 months

12 months

0 months

Page 18: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Lots to consider to ensure a successful product…

Page 19: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Development Support:

•Ensure development brief is very specific and achievable

• Incorporate the correct amount of ingredient to make any claims

•Start analytical validation and checking at the earliest point possible

Get The Most Out Of Your NPD Team

Page 20: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Get The Most Out Of Your Analyst

Analytical Support:

•Consult at early stage •Check method available • Ingredient details •Product information •Homogenous sample •Transport of sample •Manufacturing process

Page 21: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Ensure your expectations…..

and the abilities of your partner organisation…..

are matched

Page 22: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

• New forms of ingredients

• Legislation changes

• New products

• Increased dosage

• Combinations of ingredients

• Method developments

• Media attention

Future Challenges

Page 23: Challenges of Incorporating Functional Ingredients into ...0 10 20 30 40 50 min mAU 0 100 200 300 400 500 600 700 800 DAD1 B, Sig=220,4 Ref=590,20 (I:\ANP_VNP\NATPROD1\DATA\NB28126\008-0901.D)

Any Questions?

Thank You For Your Attention

Jane Staniforth & Robert Griffiths

[email protected] [email protected]