chamber newsletter may 2010

8/9/2019 Chamber Newsletter May 2010

1/11

T h e C u r r e n t

May 201

News or press releases have been around since well forever, it seems.Written in inverted pyramid style (the lead or nut graph on top and other details below), twere intended for reporters and editors.

A punchy, attention-getting lead, you hoped, would grab the editors attention and result in pubty. They were the gatekeepers, so to speak.

Today, with websites and social media, we

deliver our message directly to consumers.How does the press release t in?

The new press release contains key wordsand live links to websites, Facebook Twit-er, video and photos -- all designed to give

your information prominence in Googlesearches. When a potential customer or in-ormation consumer searches key words,your news release appears with those links.Hopefully, the links bring them to you.

You still have to write an attention gettingead and headline, but now you need to loadt with relevant links and keywords. Theseare referred to as SEO (search engine opti-mized) press release.

News distribution services like PRNews-wire, BusinessWire, PRWeb (online writingguide) or Marketwire (key word analyzer)offer samples and, PRNewswire and Busi-nessWire, both have editors who can helpyou optimize your release. For PRN andBW, you pay around $100 annual fee, butts well worth it. Then anytime you want to send out a release, you sign on, upload the releaand pick a distribution circuit, such as all California media.

Within an hour, the release hits all radio, TV and print media in California ($220) and more th4,000 websites, portals, blogs, and social media sites.

These services also provide reports so you can nd out who has looked at your release and wht appears on the web within just a few hours.

The release should also be published in your website newsroom.

The news release, which has long been an important arrow in your promotional quiver, still is. ust taken on new form.

Bruce Lewis is a principal with Lewis & Summers Public Relations and was a newspapreporter for 7 years.

The NewPress Releaseby Bruce Lewis, Lewis & Summers PR

Our greeters, Amabassador Diana Scholl with CV Starr Vounteer Anna Gladstone at the 6th Annual Showcase Mixerat CV Starr.


2/11

Page 2 May 20From the Desk of...Debra De Graw, CEO

HmM Publicaons W ge h word out.

Erina Reeves 937-3565 [email protected]

Mendocino Travelers Guide

Mendocino Real Estate Guide

www.MendocinoGuide.com

The Mendocino Coast Chamber of Commerce has been busy with many projects and comunity concerns. As a regional Chamber on the coast our work spans the coast. As yknow the Chamber was helping the business community of Mendocino seek a sustaina

solution for the impending closure of the public restrooms at the Ford House Museum and Vor Center.

Many business people, residents and organizations made donations to help keep the restrooopen for a few months after we learned in October that the restrooms were to close Novem1, 2009. It was then that a Restroom Task Force was organized to help nd a solution to khe restrooms open.

Meetings were then held with County Board of Supervisors Kendall Smith and David Colfalong with then County Assistant to the C.E.O. Carmel Angelo, to address the possibility of County funding the public restroom.

As of April 1, 2010 Acting District Superintendent Morgan Zeitler announced that while the bget situation had not improved, they were able to pick up the entire upkeep until the new cal year begins July 1st. If the 2010/2011 allocation is again greatly reduced, they may askmore assistance, but hope not to have to.

Another project that the Chamber is assisting with is the countywide shop local, think local,ocal campaign, MendoLoco. The Mendocino Coast Chamber has adopted this logo and messaor our own Shop Local campaign.

As a part of the Shop Local campaign, the Chamber is pleased to welcome grassroots organand speaker Cinda Baxter to Fort Bragg. Cinda founded the 3/50 Project and will be tourhrough Northern California this June. The Chamber is organizing and reserving seats for t

speaking engagement at Town Hall in Fort Bragg. June 3, 2010, 6-8 p.m. Hosts include: TCity of Fort Bragg, the Fort Bragg Promotion Committee, West Company, the Mendocino CoChamber of Commerce, Mendocino Coast Economic Outlook Committee, Mendo Lake CreUnion, Sport Chrysler Jeep Dodge and The Coast KOZT FM. If you would like to attend this vspecial event call the Chamber to reserve your seat, 707-961-6300. Seating is limited for tevent so you must reserve in advance. Call before May 26, to reserve your seat. For more

ormation on Cinda and her great work go to http://www.the350project.net/home.html. Tmessage is simple.

n other news, the Mendocino County Film Ofce, housed at the Mendocino Coast Chamber, jeturned from promoting our county at the Association of Film Commissioners International

cations Trade Show.

Film Ofces from around the world were in attendance promoting their locations to about 3,0lm professionals. Mendocino County Film Ofce joined the Film Liaisons In California Statewand the California Film Commission in the California row to promote our locations and the FTax Incentive to the world. We have already received some location requests from the leadshe show and are working to bring their funded projects to our county.


3/11

Page 3 May 20

www.MendocinoCoast.com [email protected] 707.961.6300

Rates for Chamber Members

Commercial or Residential

Peters Painting

(707) 513-6276Ask for Lloyd Peters

CA Lic# 882523

Chamber Announcements

Nominate your NeighborThe Mendocino Coast Chamber of Commerce courages you to nominate your neighbor andfavorite community business. Each year we prent community and business awards for; Businof the Year (Over 25 employees & Under 25 e

ployees), Volunteer Citizen of the Year, Beautition/Preservation (Business & Residential), anSustainability Award. We need help from the comunity to put a spotlight on these unsung hero

Is there a business on the coast that has goabove and beyond to give great customer serviOr a business that gives opportunities to thoseneed? Do you know of an individual or group thas given endless amounts of time to local cauor organizations? Has someone done a compl

restoration of a historic home or just beautied eye-soar in the your neighborhood? These are people and businesses we want you to nomina

Recipients are given recognition for their hwork and dedication to our coastal communitya celebration to be held in June. Nomination forand details can be picked up at the Chamber ce (217 S. Main Street, Fort Bragg) or downloed from our website (www.mendocinocoast.coDeadline for nominations is Friday, May 21, 20

For more information contact us at 961-63

Save the DateSummer of 42

CelebrationAug. 28-29, 2010

Ofce

2004

Fort Bragg Realty

809 N. Main St.Fort Bragg, California 95437Business (707) 961-1111Fax (707) 964-3402Website c21fortbraggrealty.comE-Mail [email protected]

Each Ofce is Independently Owned And Operated

Barbara D. ClarkBroker / Owner

Want to know what happening on theMendocino Coast...check out our

Calendar of Events!

Debbie Perkowski chats with a guest at the Show-case Mixer.


4/11

Page 4 May 20

North Coast Plumbing,Heating, & Sheet Metal INC.

Residential - Commercial

Over 150 Years Combined Experience

161 N. Main St., Fort Bragg, CA 95437(707) 964-2783 ~ (707) 964-4127

www.northcoastplumbing.com

Contractors License #375855

We Build It Better!

Joe P. Moura

Construction Company

General Engineering & Contracting Lic. No. 37895

Builder

since

1968

Residential Custom Homes Commercial Remodeling

Vinyl Siding Vinyl Fencing Plans & Permits

18200 North Hwy 1, Fort Bragg 707-964-4177 email: [email protected]

Welcome New Members

Romero Process ServiceRebecca RomeroPO Box 1193Mendocino, Ca 95460937-3446www.romeroprocessservice.com

Ocean Protection CoalitionChar Flum / Vice Chair310 N. Harold St.Fort Bragg, CA 95437964-5035

Handley CellarsMilla HandleyP O Box 66

Philo, CA 95466895-3876www.handleycellars.com

Fort Bragg Grange # 672Cee CauckwellPO Box 88Fort Bragg, CA 95437964-5140www.californiagrange.org

We can meet all your process serving needs alonthe entire Mendocino Coast from Rockport tGualala. Serving attorneys,insurance companiesproperty managers, private citizens and othersFast reliable, professional, condential service.Expedited and same day service available.

Ocean Protection Coalition is a group of local peopdevoted to ocean protection. They are a recognize501 c3 non-prot organization.

Handley Cellars Winery and Vineyard is located athe northwest end of Californias Anderson ValleyVisit the tasting room to sample ne wines amidthe splendor of Handleys stunning collection of

world folk art. Bring a picnic lunch and enjoy thebeautiful views.

We are a community service organization. We epousegrassroots, family and community projectgrange community breakfasts are held on the rSunday of each month. We also handle ISE Exchange Student placements.

Save the Date

3/50 Project Speaker - Cinda BaxterJune 3, 2010 6-8pm Town Hall, Fort BraggSeating is limited, call to reserve 961-6300


5/11

Chamber Mixer

Sponsored By:

TheMeci Cs Chmber f CmmerceInvites you to attend a Chamber Mixer at:

Eseri Vieyrs Geeve I & Wie Br[]

datE:Thursday, May 20, 2010

tIME: 5:00-7:00pm

loCatIon:8205 N. Hwy 1, Little River

RSVP:937-0083

Savor hors doeuvres and outstanding Esterlinavarietals at the Glendeven Inn & Wine Bar[n].Come and enjoy this unique Mendocino Coastexperience.

Dont Forget your Business Cards!


6/11

ROMERO

PROCESS SERVICEREGISTERED AND BONDED

SERVING THE MENDOCINO COASTIncluding Fort Bragg, Mendocino, Cleone, Westport,

Rockport, Little River, Albion, Navarro, Elk, Manchester,Sea Ranch, Point Arena and Gualala

PROCESS OF SERVICE FOR:SUMMONS

COMPLAINTSSUBPOENAS

WRITSEVICTIONS

VISIT OUR WEBSITE AT

WWW.ROMEROPROCESSSERVICE.COMFOR INFORMATIONOR CALL (707) 937-3446

SE HABLA ESPAOL


7/11

On-The-Job Training

is one of our most popular business services.

It is a program designed to help you offset the costs

associated with training a new employee.

221 S. Lenore Avenue 631 S. Orchard Avenue 310 E. Redwood Avenue

Willits, CA 95490 Ukiah, CA 95482 Fort Bragg, CA 95437

Evelyn Hayes at 467-5903 Stacey Caico at 467-5919 Cindi Hood at 964-7621

On-The-Job Training

MPIC.org

MendocinoWorks.com

Mendocino County Employers:Make Us Proud - Hire A Veteran!

Mendocino Works has served over 5,200 Mendocino County residents this year.People with great skills who are ready to go to work for YOU!

How it works:Employers are compensated up to 50% of the training wage duringthe OJT for a period of up to six months. This means if you hire anindividual through an OJT, at $15.00 per hour, 40 hours per week, atthe end of six months, you will have saved $7,800!!

We are recruiting for Board Members at MPIC,INC.Call Judy Armstrong at 467-5915

for more information.


8/11


9/11


10/11

North Coast Plumbing,Heating, & Sheet Metal INC.

Over 150 Years

Combined Experience

161 North Main Street, Fort Bragg, CA 95437(707) 964-2783 ~ (707) 964-4127

www.northcoastplumbing.com

Residential - Contractors License

#375855 Commercial


11/11

Call me.

Call me

a newroofprovidesdecades of safety &protection for your

home & your family

email me: [email protected]

Call me.

RichaRd Mcdonald

Roofing, inc.

Low profle, water tight

SeamLeSS Rain GutteRS

preserve the integrityof your foundation and

siding, reduce mold, &

move water away from

buildings to the yard.

We offer up to

$35,000interest-free financing

(with credit approval)

707

CONTRACTORS

HOMEOWNERS

INSURANCE COMPANIE

BUSINESS OWNERS

B&BS, INNS

HOTELS, MOTELS

VACATION HOMES

REAL ESTATE BROKERS

RICHARD McDONALD

IS A LICENSEDFULLY INSURED

General Contractor

& Roong Contracto

QUICK RESPONSE

ON ALL CALLS

OFFERING:

FREE Estimates

New & Re-Roos

Roo Repairs

Yearly Roo Maintenanc

IB & TPO Roos

CompositionMetal, Vinyl, Torch Dow

Wood Shingle & Shake

Wind/Tree Damage Rep

Skylight Repairs

Skylight Installation

Roo Inspections

Moss Removal

Moss Prevention

Dry Rot RepairsEmergency Repairs

3 & 5 YEAR WARRANTIE

ON ExISTING ROOFS

SEAMLESS GUTTERS

Gutter Cleaning

Rainfow Gutter Protect

STEEL BUILDINGS

Installation & Repair

RichaRd Mcdonald

Roofing, inc.

chamber newsletter may 2010

Documents