STRATEGIC PLANSTRATEGIC PLAN2000-20052000-2005

April 13, 2023April 13, 2023

IN THE BUSINESS OF GROWING BUSINESS

April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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Building The Plan -Team Members

Building The Plan -Team Members

Linda Clifford, Mark Davis, Ron Ellis, Rick Fowler, Greg Glass,

Rusty Hammer, Tom Hobday, Jeff Koewler, Raymond Nelson,

Walt Payne, Susan Peters, Mike Profumo, Scott Roland,

and Frank Washington.

Linda CliffordLinda Clifford

Mark DavisMark Davis

Ron EllisRon Ellis

Rick FowlerRick Fowler

Greg GlassGreg Glass

Rusty HammerRusty Hammer

Tom HobdayTom Hobday

Jeff KoewlerJeff Koewler

Raymond NelsonRaymond Nelson

Walt PayneWalt Payne

Susan PetersSusan Peters

Mike ProfumoMike Profumo

Scott RolandScott Roland

Frank WashingtonFrank Washington

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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Building The Plan - Recommendations

Building The Plan - Recommendations

• Presentations:– Early Oct. intro. at board meeting – Full discussion at late Oct.

Board Retreat.– Approval at Nov.

board meeting

(2 of 2)

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Strengths, Weaknesses, Opportunities & Threats

REVIEW - Strengths, Weaknesses, Opportunities & Threats

• 1997 Plan review & update

• Detailed SWOT analysis

• Member survey completed in 1998.

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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Building the plan – Items Developed

Building the plan – Items Developed

• Statements of Strategic Emphasis

• Key Measures of Success

• Recommendation for Chamber name change

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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Building the plan -Items Reviewed

Building the plan -Items Reviewed

• Strengths, Weaknesses, Opportunities & Threats

• Current Vision & Mission Statements

• Chamber’s Lines-of-Business for consistency with the Vision & Mission

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REVIEW - Major ‘Opportunities’ A 5-year plan

REVIEW - Major ‘Opportunities’ A 5-year plan

• As much or more progress in the next 5 years as the last

• An ambitious plan• A major fund development

program– Dues reach national averages– Funding for long-term projects &

facilities / technology needs.

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5-Yr.

PLAN5-Yr.

PLAN

April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW – Current Vision Statement

REVIEW – Current Vision Statement

• THE SACRAMENTO ‘METRO CHAMBER’ IS A CATALYST IN TRANSFORMING THE REGION INTO AN INTERNATIONAL CENTER FOR COMMERCE, LEARNING, CULTURE & RECREATION.

Recommendation - No need to reconsider at present

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Current Mission Statement

REVIEW - Current Mission Statement

To provide services that strengthenour members; to advocate policies that improve the business climate; to promote the economic development of the region; and to build coalitions with other organizations in the region.

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To New Mission

April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Mission Statement Analysis

REVIEW - Mission Statement Analysis

• Mission statement should focus on:– Why we exist– Our core values, & - Our increasingly regional

orientation..

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Recommendation: New Mission Stmt

REVIEW - Recommendation: New Mission Stmt

THE THE SACRAMENTO THE THE SACRAMENTO METROPOLITAN CHAMBER METROPOLITAN CHAMBER OF COMMERCE FOSTERS OF COMMERCE FOSTERS

REGIONAL ECONOMIC REGIONAL ECONOMIC PROSPERITYPROSPERITY..

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To Current Mission

April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Lines-of-Business – WHY?

REVIEW - Lines-of-Business – WHY?

• A ‘fit’ with Mission & Vision

• A clear identification of the Chamber’s ‘core’ objectives

Regional Regional Economic Economic ProsperityProsperity

Regional Regional Economic Economic ProsperityProsperity

Member Member ValueValue

Member Member ValueValue

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Lines-of-Business- WHAT?

REVIEW - Lines-of-Business- WHAT?

– Int’l Trade – Business

Expansion & Retention

– Venture Capital– Workforce

Development

– Riverfront Development

– Policy Advocacy– Quality of Life– Regional

Leadership

Regional Economic Prosperity through:

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April 13, 2023 IN THE BUSINESS OF GROWING BUSINESS

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REVIEW - Lines-of-Business – WHAT?

REVIEW - Lines-of-Business – WHAT?

• Member Value through…– Member Benefits– Small Business ProgramsPrograms– Info. Services– Special Events

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DEVELOPMENT - Strategic Emphasis by program area:

DEVELOPMENT - Strategic Emphasis by program area:

• Membership, Finance, Public Policy, Economic Development, Human Resources, & Corporate Development

• Statements establish strategic directions for volunteer & staff focus

• Annual business plan action items will address these statements.

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[Go to End]

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DEVELOPMENT -Name change

DEVELOPMENT -Name change

• Clearly position the Chamber as a regional organization.

• Metropolitan implies a more limited (city) role

‘A Critical & strategic RECOMMENDATION’

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Sacramento RegionalSacramento RegionalChamber of CommerceChamber of Commerce

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DEVELOPMENT -Name change Recommendation

DEVELOPMENT -Name change Recommendation

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DEVELOPMENT -Name change Considerations

DEVELOPMENT -Name change Considerations

• New corporate logo should be considered to reinforce the new identity • Future consideration for use of Sacramento (city) Chamber of Commerce name

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Strategic Emphasis Statements

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REQUEST FOR APPROVALREQUEST FOR APPROVAL

• New Mission Statement• Lines of Business Planning Approach• Focused Strategy on Statements of

Strategic Emphasis• Repositioning Committee to

Evaluate Regional role, name change, etc.

Strategic Emphasis Statements

IN THE BUSINESS OF GROWING BUSINESS

STRATEGIC PLANSTRATEGIC PLAN2000-20052000-2005

STRATEGIC PLANSTRATEGIC PLAN2000-20052000-2005

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