change: business & design strategy
DESCRIPTION
how design thinking, business design, strategic design and service design change the way we define new businessTRANSCRIPT
Changebusiness & design
experience architect
Luca Mascaro
issue
design & business
discipline
Business & Administration
discipline
Business & strategic design
a good
product
business
service
product
a good...
a good product
how to?
business
service
product
business approach ...
business
service
product
design thinking approach...
start from
people
∞customerexperience
userexperience
∞needdesireaspiration...
usabilitydesirabilityfeeling...
new
design driven business
story
Apple
story
Square
story
Spotify
story
Neonurture
a new frontier
design + business
business design
experience design
strategic design
service design
abstract
concrete
business
service
product
“un buon prodotto vive sempre in un buon sistema”
Bruno Munari
thank you
@lucamascaro
www.lucamascaro.infowww.sketchin.ch