change play business - lisbon - 8 months later

An innovative project focused on designing Thinking Experiences, with headquarters inside LinkedIn, and a world wide community of 400 members and co-creators. thethinkinghotel.com

THE THINKING HOTEL®

A collaborative space where people from many different backgrounds - universities, large corporates, SMEs, freelancers - can work together on new things in the belief that real innovation happens at the edge and in the gaps between disciplines. creativecollaboration.org.uk/

C4CC Centre for Creative Collaboration

A bit about us…

Join us to co-design cool thinking experiences.

An Insightful Challenge…

In 2010 we had two unthinkable insights: 1.  The world is going mad. 2.  Too many business may be already

obsolete ... most jobs depend on those companies.



The world is going mad…

…customers control the company, jobs are avenues of #self-expression, the barriers to competition are out of control, advertising drives customers away, stability is fantasy, imagination beats knowledge, and empathy trounces logic… The question is… whether you can change your business fast enough to take full advantage of it.

Marty Neumeier, The Designful Company


“

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Too many businesses may be already obsolete…

Time to use our imagination and start mix what exists in new ways. These new ways of combining totally disconnected ideas and assets, are often called intersectional innovation. PS: There is nothing wrong with start-ups, we love them... it just feels much better to get there by using what we already have, in new ways.


That’s Change Play Business™

…a new and synergistic way of working. Designed as a game, a new process rooted in intersectional innovation principles, combines techniques of structured play with strategic thinking and radical collaboration. The goal is to ignite and energize a transformational journey of co-creation and collaborative leadership.



Changing the rules!

It´s illegal to compete - we recommend you replace this idea with collaboration (For help: call the Room Service!) Failure is FUNTASTIC! If we fail, we have 2 minutes to find what we have discovered instead of achieving what we expected. (For help: ask other players) We never...ever...ever work against anything or anyone. Instead we work with others! (You will be at great risk if a spy spots you thinking that way!) Some words are banned from our vocabulary: but, either/or, impossible, afraid of, bad, wrong, instead, we reward players who use words like and, wow, try it, why not, what if, we can. There is no End...We really believe this is the And and hope you you will Check-Out with Andless energy!

❏ ❏ ❏ ❏ ❏

Who plays…?

Purple Players: Inject imagination

Into process

Green Players: Bring a different level of challenge to the game

46%

25%

29%

Blue Players: Bring reality to the game

WARNING: This game will address challenges unique to new business thinking including innovation and exploitation of IP. It may affect the ability to question and approach your market, your management processes and business strategies. We do not recommend this game to businesses and people that have an allergy to change, to collaboration or to co-creation.

Why play?

Unlock creativity and find new ways of thinking Find new business models and value creation for our organisation Find new partners and new projects for my company Re-assess talents, assets, competencies in my team/organisation

61% 59.3% 27.1% 18.6%



Be creative

Remove silos

Shift from competitive into collaborative culture

Assess / Rethink business & revenue models

Increase the sense of"fun & purpose

Promote curiosity, spontaneity & ‘cluelessness’ into our culture process &

approaches

Revalue business with"fresh lenses

Why play? New priorities: Are these included in your top 5 priority list?


CHANGE PLAY BUSINESS JOURNEY BEGINS… FROM THE MOON AND INTO THE FUTURE…

People look at the future with different lenses: Some think about how to use it, Others think about how to benefit from them… Some don’t like to think about the future at all, And others love to anticipate it… We take Change Players to the moon and invite them to tell us what they imagine will happen. Not because they already know, but because we allow players to imagine, And then work backwards...

Insights about the future in a collective task in gathering the shared “knowns and unknowns and knowns” about the Future!

AMBITION!

IMAGINATION!

INFORMED VIEWS!

PLEASURE!

OPTIMISM!

On the “Moon” we heard John Boult’s vision to open our minds, and challenge our ways of thinking about the world and the Future.

Day 2: Good morning dear Player!

Now, time to describe your business in facts, figures and key words…

Meet the team!

Explore random connections, fun, trial and idea generation…to mix the purple, green and blue businesses from each team.

The first challenge is quantity: generate as many ideas as possible, as crazy as possible!

STEP 1: CHECK MATCH

Results before mid-day: 12 tables… 300 intersectional new ideas… In less than 2 hours!

Time to get the ROI…Returns on Ideas!

Returns are paid in time-money to teams, who will use it to buy tools, experts and access master classes.

Team and idea assessment Players can: abandon the team, stay and continue ideation or select on idea and move forward

Ideas can´t flourish in isolation, they need a committed team and the right context. Check-Outside is for teams to find the context: mapping stakeholders, find new trends and context, the new knowledge and experts, meet other players who can help develop the context for a new concept.

STEP 2: CHECK OUTSIDE

And all teams could use the Market Wall Street to recruit talent and assets.

NETWORKING

Co-creation, Zoe Fitzgerald “really useful and an excellent session! A new way of using the most important resources in my organization: peopleand creativity”

—Anonymous comment

Designing business models that rock! Nick de Mey

“great discovery about new business models with great applications in my organisation"


Tango with designers, John Boult “excellent! I learned how to connect business, brand, experience and service with innovation.”


Cooking ideas, CooperativaCreativa Susana Branco and Maria A. Coutinho “great game of creativity, really well organized. Able to apply the tools and processes into my own business”


From ideas to business models!

STEP 3: CHECK UP

Powerful tools, such as trends and scenarios

But a lot more happened during the day…

Data collected through feedback forms at the end of the day. Further research is being conducted to gather insights and measure its impact, post-event. Figures based on 60% of the players, who gave their feedback.

said they learned new ways of thinking, and actively shared new knowledge relevant for their innovation and/or business challenges. said the game changed the way they think had fun said this process helped them discover new organisational models feel they achieved the goal to establish the basis for new partnerships.

75% 15% 89% 68% 54%

Check out CPB videos to feel the energy! http://changeplaybusiness.com/news/change-play-business-lisbon

8 MONTHS LATER…

Change Play Business met my original expectations, which were:

This game have not met original expectations, which were:

I was just very curious and had not define expectations...

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

What were your expectations when you decided to play/be involved?

Expectations met •  Find out a different process of

generation of ideas •  Challenge my creativity •  Learn new Innovation approaches,

meet new people, have fun •  To be inspired by talented people.

(that was the case!) •  Fun, team work, creativity and

results! •  See that we can work if we think out

of the box and not mimit our ideas

Unmet expectations •  To start analyzing and

defining a real business plan

•  Be aproached by inovating methods

•  Find something completly different in design thinking

Just Curious •  This was the case •  But was very enthusiastic

about the idea •  Change play business is is

an innovative process to achieve netowrking

•  And i follow my intuition

If yes, what?

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

A way of doing

A way of thinking

A way of working

Something else

Nothing that I am aware

Did you feel you learned something new?

•  Different ways of thinking the product strategy and business plan •  (re)learned how to fly( think about bussines througt diferent methods) •  This was the first time I've attended an innovation workshop with different people from my

company, with different backgrounds and areas of expertise. •  A diferent way of team work •  A new way to develop an idea working wihin a group •  I enjoy the Master Classes a lot, speacially the business model construction approach brought

by Nick •  The format of the game got everybody positively involved from the first minute. •  Not limit ideas, even if they seem strange

If yes, what?

Did you find a way to apply this new 'something' in your organisation/job?

Yes No

•  Developed new status meetings where the focus is on learnings, achievements and goals

•  Viewing issues/questions/problems from diferente aproaches

•  CPB presents a nice way of ideas generation that always can be applied to my organisation, once we want to incubate innovative projects.

•  In a process of implementing and measure impact

•  We started to look at more tangible tools.

•  Always try to bring new ideas/perspectives to the work group and really listen first without exclude them

0

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3

4

5

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Would you like to play again? Would you recommend Change Play Business to others?

In your view, would your organization benefit from playing a Change Play

Business?

Time to get your critical thoughts! Now the really tricky question…please say the truth and nothing but the truth:

No

Yes

17%

17%

0%

33%

0%

33%

A"er CPB – did you meet another player/s? if yes, for what reason:

The pleasure of mee3ng for personal/social reasons.

For business reasons.

YES! We met to follow up ideas or new projects.

Well… to network, as we never know.

It was to help me/my project.

We met to collaborate.



ChangePlayBusiness.com