change the future of the internet

as you know it

How do you get your campus information?

What’s wrong with this?

Inefficient

Unreliable Environmentally

unsound

What is iPenn ?

www.iPenn.com

The only web site exclusively devoted to the students of the University of Pennsylvania

The new authority on everything happening in the Penn community

Why is there a need for iPenn?

Penn students lack a common portal

Common source for news but multiple sources for information

iPenn will be your best friend

You will get the information you want and need about Penn life ALL IN ONE PLACE

The Hard Facts: Why it will work

• Penn people spend >15.7% of their waking hours on the Internet ( results of a groundbreaking recent survey.)

Internet

Eat

Study

Workout

Lazing

• Penn students are

• avid seekers of information.•Albeit, severely time-constrained

• proud of their Penn identity.

• homogenous commodities.

The Hard Facts: Why it will work

WSJ.com

The Penn Student In a myriad of avenues, paths,

directions, to seek information… The Hapless Penn student barely hangs

on… through the skin of his/her teeth.

CNN.comESPN.comCBS.comUpenn.eduBloomberg.com

Nyt.comPennstate.eduwww.philly.org

www.yahoo.com

Www.altavista.comwww.microsoft.com

Www.etrade.com

Greenpeace.org

It’s not a lack of opportunity.... It’s just too much information.

Example:

•Tailored to Mass Audience

•Lack of Focus

•Net surfing is very Time Consuming.

So, where is the PENN student ???

The only solution is to rethink LOCAL.

We weren’t the first to We weren’t the first to think of this brilliant think of this brilliant idea.idea.

Our Competitors

Our Competitors•www.where2save.com

Almost There, but not Quite.

• Low Customer Reach

• Hardly Comprehensive

• Not tailored to Penn students

• Plain Ugly

The Bullet.

Yeah, somewhat representative of our idea.

But still, falling far short.

A brief history...What do the most popular Web sites do?

Yahoo organized the Web

…but only to a point.

Then newspapers found a niche

…by offering content on a local level.

But information delivery is still slow

iPenn takes things one step further!

A complete information source

Campus Events

Social Academic Political

FLASH-News Campus Philadelphia National All in less than 1 minute!

All Parties

Local Information Maps Store inventories / prices Complete restaurant

listings Barbers, Clubs, Shops...

Course Home pages

Organized links to all useful sites

How do we manage all this?

Dynamic Information Static Information

Changes bi-weekly or more

Collected continuously

Hired employees Special Contests Voluntary submission

Mainly composed of parties, events, and news

Changes yearly at most

Collected yearly at most Hired employees Outside contracts Voluntary submission

Mainly composed of maps, stores, and city features

Information

Employees

processingprocessors

1. Administration Financial duties Advertising Launch Human resource mgmt

2. Webmaster

3. Information Engineers This IS a feel-good name

The Launch Countdown

If we don’t

have your

event,

IT

’S NOT H

APPENING.

Advertising

and future advertising

10 d

ays

left u

ntil

iPen

n!

Winning through intimidation

Charging a premium price Most web sites have a huge demographic pool

Geographic Socio-economic Age

Their marketing strategy is based on Mass Appeal They get more customers They get different kinds of customers

But is this really the most profitable solution?

But, uh…

You’re looking at an amazing service

Sure you’ll attract a lot of people,

You’re looking at an amazing service

How are we going to make money?

Sources of Income

Advertising Banners

Party Advertisements

Directory of Area Businesses

Advertising Banners

$9000 from fixed price advertisers

Only local, no fixed price advertisers

Long Run Short Run

$0.08 per hit

$800 revenue per

semester

$0.08 per hit

$10,000 revenue per semester

Estimated revenue:$1000 per semester

Party Advertisements Fraternities and Sororities spend up to

$150 publicizing each party We’ll charge $10 per party for

prominent weekend advertising Here, the short run = long run

1000

Directory of Area Businesses

Local stores and restaurants would pay to be listed in a sorted, searchable directory of businesses accessible through iPenn.com

Cost per listing: $5 for 3 years

Expected earnings: $500 per semester ($3,000 total for 3 years)

Total Start-up Costs $1875

Start-Up Costs

but with no investment,there can be no return.

The start-up costs may seem high

Web site design$1000 Advertising launch $800 Domain name registration

$75

Expenses by Semester

Site promotions $ 200 $ 400 Site maintenance $ 150 $ 250 Employee Salaries $1000 $1800 Miscellaneous $ 200 $ 500 Total ExpensesTotal Expenses $1550 $2950 $1550 $2950

Short run Long run

Revenue per semester: $1800 $11500 Expenses per semester:$1550 $2950 ProfitProfit per semester: per semester: $250 $8550 Franchise payment of 10% profits for first two years and Franchise payment of 10% profits for first two years and

40% profits for each following year40% profits for each following year

YOUYOU get, each semester get, each semester::$ $$ $

Profitability

Short run Long run

225 5,1305,1305,1305,130

iPenn 2004: Five Years Ahead

University-sponsored connections

Name recognition

Assets

Links Employees

Publicity Information

Liabilities 3+ year contracts

Long-term competitive strategy

Who are the real competitors?

The Daily Pennsylvanian

Online information providers Run-of-the-mill student services

News services (e.g. cnn.com)

Starting iPenn today!

Establish hunter-gatherers

We will help you build the site

Sign on advertisers

Launch the advertising campaign

Make money!