Change Your Words, Change Your World

Change Your Words, Change Your World

Who We Are

Andrea Gardner Director

Adam Hansen Core Team

Andrew Rose Miller Core Team

Hand-picked Freelance Team

We are a core team of professional wordsmiths supplemented by a hand-picked community of freelance web copywriters from around the world. Purplefeather was established in 2008 and operates within the UK and US.

What We Offer

Purplefeather specialises in making the web work harder for its clients. We offer:-à A review of existing online presence and performanceà Full keyword research à SEO web copywriting services à Broadcast-quality online videos and web images à Tailored online marketing strategyà ‘Writing for the Web’ training courses

Brand Portfolio

Going Viral

Nobody can guarantee that a video will ‘go viral’ however there are some things you can do to increase its chances:-

à Keep it short – 3 minutes or lessà Appeal to the emotions – humour or pathos work wellà Use emotive musicà For a global audience, keep language to a minimum

Web Copywriting is…Def: The process of writing content specifically for display on web pages, including potential search results pages.

à Focused on resultsà Geared for conversionà Written for customers and search engines

Web Copywriting is not…Ã Reproduced offline content

…False

…True

Building Trust

Finding the Right Tone of Voice

Put yourself in your customers’ shoes and think about the questions they will be asking

à Who is the content for?à What value will it give them?à What do you want them to do as a result?

Communicating with Purpose

What do you believe in?- At Purplefeather we believe that the words you choose can make a

difference in the world

How do you demonstrate that?- We help our clients distil their core message and communicate that

message most effectively. We run our own business on the same lines. We also deliver training sessions that empower people to do this for themselves.

What do you produce?

- We produce well-crafted web content that communicates clearly and effectively.

Tips for Great Copywriting

à Evoke passion as well as intellectà Write compelling headlinesà Say something differentà Sell, sell, sell

W.I.I.F.M?

Headlines – What Works Online?Effective headlines:-à Demand explanationà Make a promise your readers want to hearà Engage intellectà Trigger emotionà Be specificà Deliver exclusivity

Examples:-à Dog drives van into caféà Lose 10lbs in 30 daysà Be there for your kidsà Increase conversion by 48%à Only 15 places left on our copywriting course

Online Sales TechniquesPowering Conversion*

Urgency – Sale Ends January 6th!Scarcity – Only 5 places left!Passion – Family, politics, green issues, musicHow To – Particularly effective for social media ‘stickiness’New – New improved versionFree – Free to the first 50 applicantsSave – Save £300 on your electricity billEliminate risk – Guarantees, try before you buyEndorsement – Testimonials, accreditationsUSP – What makes your product/service special?Customer Journey – Keep it simple and clear

*must be authentic

Purple Hell

Your customers are in pain!

- Not enough money- Overweight- Reaching ‘burnout’- Worried about the future- Disempowered- Time-pressured- Not enough clients/sales

Identify their pain points – what are the problems they need you to solve?

Purple Heaven

The life they dream about

- Working fewer hours for more money- Happy with their lifestyle/dress size/relationship- Less busy- Secure and looking forward to the future- In control of their life- Less busy- Ideal clients are magnetised to them

Your marketing message needs to solve their problem and talk about heaven not hell. The only thing they need to know about your ‘elevator’ is that it’s trustworthy and will get them where they want to go.

Headline Types

à How to (get this result) so you can (get these 2 results)

à If you’re struggling with (most painful problem), you’ll love the proven system to (get 2 or 3 specific results)

Examples

à How to eliminate your back pain and transform your posture so you can sit in exquisite comfort all day long

à How to Attract An Extraordinary Man…Without Compromising Yourself

Be able to ask for what you want from a man without seeming demanding or needy

Make yourself irresistible with less effort and a lot more fun

Discover the unconscious ways you’re not giving men a chance — and potentially missing out on a really great catch

Overcome Objections‘How Parisian women are losing 7lbs in two weeks… without giving up their vin rouge’

Stunning!Super!

Fantastic!Important!

Exciting!

Imagine…