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    PROJECT ON

    insurance sector in ndia

    Bachelor of Commerce-

    Banking & Insurance

    Semester VI

    (2012-2013)

    Submitted By

    GEETA MEDI

    Roll no- 19

    GURU NANAK COLLEGE OF ARTS, SCIENCE, AND COMMERCE

    G.T.B Nagar Sion (E), Mumbai -400037

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    C E R T I F I C A T E

    This is to certify that Miss. GEETA MEDI of B.Com - Banking &

    Insurance Semester VI (2012-2013) has successfully completed

    the project on INSURANCE SECTOR IN INDIA

    under the guidance of SUDHA MAM

    Project guide

    Principal

    Course Co-ordinator:

    Internal Examiner:

    External Examiner:

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    Declaration

    I GEETA MEDI student of B.ComBanking & Insurance Semester

    VI (2012-2013) hereby declare that I have completed the Project on

    INSURANCE SECTOR IN INDIAThe information submitted is true and

    original to the best if my knowledge.

    Signature of the student

    Name of the student

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    ACKNOWLEDGEMENT

    I would like to thank a lot of people without whom this project would

    not have been complete. first prof. Sudha mam she was of utmost

    help in guiding me structures this project. She helped me throughout

    and was always present to help me whenever I had a doubt.

    A research can never be over without access to a good library and in

    this case I was blessed as our college library, is very well stocked with

    books. And the lending policy made life a lot easier. And not to forget

    the unconditional support provided by my parents and friends.

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    EXECUTIVE SUMMARY:

    Insurance sector in INDIA is booming up but not to levelcomparative with the developed economies such as Japan,

    Singapore etc. Also with the opening of the insurance sector

    to the private players have provided stiff competition

    resulting into quality products. Also there is a need to

    restructure the Indian Government owned Life insurance

    Corporation of India so as to maximize revenue and in turn

    profits. IRDA regulations and norms for the allocation of

    funds need to have a comprehensive look. In the phase of

    declining interest rates and rising inflation the funds need to

    be applied in productive areas so as to generate high

    returns. Also in terms of clients servicing areas such as

    premium payments, after sales service, policy dispatch,

    redressal of grievances has to be amended. In the current

    scenario, LIC has to provide flexible products suited to the

    customers requirements. Also a proper and systematic risk

    management strategy needs to be adopted. After the

    increase in terrorism and destructive events around the

    global world such as September 11 attack on World Trade

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    Centre, USTaliban war, US Iraq war etc.. an alternative

    to reinsurance such as asset backed securities is emerging

    out in the developed economies. A catastrophe bond is one

    of the alternatives for reinsurance. Finally some policies

    such as pure term and pension schemes needs to be

    addressed massively at both the urban and the rural

    segment so as to generate high premium income which will

    help in the development and growth of the economy.

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    INDEX

    SR. NO CONTENTS PAGE NO.

    1 INTRODUCTION 8

    2 INSURANCE SECTOR - A PREVIEW 10

    3 LIFE INSURANCE INDEX

    (COUNTRYWISE )

    13

    4 PURPOSE OF OPEN UP THE INSURANCE

    SECTOR

    14

    5 GOVERNMENT / RBI REGULATIONS 18

    6 INDIAN PARTNERFOREIGN TIE UP 23

    7 LIBERALISE, MARKET STRUCTURE

    & ROLE FOR THE REGULATOR

    25

    8 INVESTMENT AND CAPITAL NORMS 39

    9 ROLE OF THE PORTFOLIO MANAGER 41

    10 RESTRUCTURING OF LIC & GIC 48

    11 POINTERS FOR THE INDIAN

    POLICYMAKERS

    51

    12 SWOT 55

    13 TOP 3 INDIAN INSURANCE COMPANIES 57

    14 CURRENT SCENARIO 68

    15 CONCLUSION 72

    16 BIBLIOGRAPHY 73

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    INTRODUCTION:

    Insurance may be described as a social device to reduce or eliminate

    risk of loss to life and property. Under the plan of insurance, a large number

    of people associate themselves by sharing risks attached to individuals. The

    risks which can be insured against, include fire, the perils of sea, death and

    accidents and burglary. Any risk contingent upon these, may be insured

    against at a premium commensurate with the risk involved. Thus collective

    bearing of risk is insurance.

    DEFINITION:

    General definition:

    In the words of John Magee, Insurance is a plan by which large number of

    people associate themselves and transfer to the shoulders of all, risks that

    attach to individuals.

    Fundamental definition:

    In the words of D.S. Hansell, Insurance may be defined as a social device

    providing financial compensation for the effects of misfortune, the

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    payment being made from the accumulated contributions of all parties

    participating in the scheme.

    Contractual definition:

    In the words of justice Tindall, Insurance is a contract in which a sum of

    money is paid to the assured as consideration of insurers incurring the risk

    of paying a large sum upon a given contingency.

    Characteristics of insurance:

    Sharing of risks

    Cooperative device

    Evaluation of risk

    Payment on happening of a special event

    The amount of payment depends on the nature of losses

    incurred.

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    INSURANCE SECTORA PREVIEW :

    The insurance sector in India dates back to 1818, when Oriental Life

    Insurance Company was incorporated at Calcutta. Thereafter, few other

    companies like Bombay Life Assurance Company, in 1823 and Triton

    Insurance Company, for General Insurance, in 1850 were incorporated.

    Insurance Act was passed in 1928 but it was subsequently reviewed and

    comprehensive legislation was enacted in 1938. The nationalisation of life

    insurance business took place in 1956 when 245 Indian and Foreign

    Insurance provident societies were first merged and then nationalized. It

    paved the way towards the establishment of Life Insurance Corporation

    (LIC) and since then it has enjoyed a monopoly over the life insurance

    business in India. General Insurance followed suit and in 1968, the

    insurance act was amended to allow for social control over the general

    insurance business. Subsequently in 1973, non-life insurance business was

    nationalised and the General Insurance Business (Nationalisation) Act, 1972

    was promulgated. The General Insurance Corporation (GIC) in its present

    form was incorporated in 1972 and maintains a very strong hold over the

    non-life insurance business in India. Due to concerns of

    (a) Relatively low spread of insurance in the country.

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    (b) The efficient and quality functioning of the Public Sector

    insurance companies

    (c) The untapped potential for mobilizing long-term contractual

    savings funds for infrastructure the (Congress) government set up an

    Insurance Reforms committee in April 1993.

    The Committee submitted its report in January 1994, recommended a

    phased program of liberalization, and called for private sector entry and

    restructuring of the LIC and GIC. But now the parliament has given a nod to

    the Insurance Regulatory and Development Authority (IRDA) bill with some

    changes in the original structure.

    How big is the insurance market?

    Insurance is an Rs.400 billion business in India, and together with banking

    services adds about 7% to Indias GDP. Gross premium collection is about

    2% of GDP and has been growing by 15-20% per annum. India also has the

    highest number of life insurance policies in force in the world, and total

    investible funds with the LIC are almost 8% of GDP. Yet more than three-

    fourths of Indias insurable population has no life insurance or pension

    cover. Health insurance of any kind is negligible and other forms of non-life

    insurance are much below international standards. To tap the vast

    insurance potential and to mobilize long-term savings we need reforms

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    which include revitalizing and restructuring of the public sector companies,

    and opening up the sector to private players. A statutory body needs to be

    made to regulate the market and promote a healthy market structure.

    Insurance Regulatory Authority (IRA) is one such body, which checks on

    these tendencies.

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    INDIVIDUAL LIFE INSURANCE COVERAGE INDEX, 1994

    COUNTRY NO. OF POLICIES PER 100 PERSONS

    Indonesia 2.0

    Philippines 5.6

    India 12.4

    Thailand 14.7

    Malaysia 35.5

    Hong Kong 69.4

    South Korea 70.5

    Taiwan 75.2

    Singapore 112.6

    Japan 198.4

    Source: Charted Financial Analyst May 1999. (Insurance in Asia: The

    financial times, quoted from Tillinghast study)

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    WHY OPEN UP THE INSURANCE INDUSTRY ?

    An insurance policy protects the buyer at some cost against the

    financial loss arising from a specified risk. Different situations and different

    people require a different mix of risk-cost combinations. Insurance

    companies provide these by offering schemes of different kinds.

    Unfortunately the concept of insurance is not popular in our country. As

    per the latest estimates, the total premium income generated by life and

    general insurance in India is estimated at around a meagre 1.95% of GDP.

    However Indias share of world insurance market has shown an increase of

    10% from 0.31% in 1996-97 to 0.34% in 1997-98. Indias market share in

    the life insurance business showed a real growth of 11% thereby

    outperforming the global average of 7.7%. Non-life business grew by 3.1%

    against global average of 0.20%. In India insurance spending per capita was

    among the lowest in the world at $7.6 compared to $7 in the previous year.

    Amongst the emerging economies, India is one of the least insured

    countries but the potential for further growth is phenomenal, as a

    significant portion of its population is in services and the life expectancy has

    also increased over the years. The nationalized insurance industry has not

    offered consumers a variety of products. Opening of the sector to private

    firms will foster competition, innovation, and variety of products. It would

    also generate greater awareness on the need for buying insurance as a

    service and not merely for tax exemption, which is currently done. On the

    demand side, a strong correlation between demand for insurance and per

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    capita income level suggests that high economic growth can spur growth in

    demand for insurance. Also there exists a strong correlation between

    insurance density and social indicators such as literacy. With social

    development, insurance demand will grow.

    Future course of Insurance Business:

    One of the main differences between the developed economies and the

    emerging economies is that insurance products are bought in the former

    while these are sold in latter. Focus of insurance industry is changing

    towards providing a mix of protection / risk over and long-term investment

    opportunities. Some of the major international players in the insurance

    business, which might try to enter the Indian market, are Sun Life of

    Canada, Prudential of the United Kingdom, Standard Life, and Allianz etc.

    Although the insurance sector is officially open to private players, they still

    need a license from the IRDA, which will announce its guidelines in May

    2000. Following might be the future strategies of insurance companies.

    (1) The new entrants cannot compete with the state owned LIC on price

    alone. Due to its size, LIC operates at very low costs and their

    premia on policies that offer pure protection are on a par with

    comparable schemes across the globe. What the new insurance

    companies will probably offer is higher returns than the annualized

    9-10% one can hope to earn from LICs policies. This will put

    pressure on LIC to offer more attractive returns.

    (2) Consumers can also expect product innovations. For instance,

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    at present, LIC provides cover for permanent disability and what

    the new companies could offer is temporary disability insurance as

    well.

    (3)

    Apart from the basic term insurance, most insurance products

    worldwide are sold as long-term investment opportunities with the

    protection component being clearly spelt out in the scheme.

    (4)

    LICs policies are not flexible according to the customers needs.

    New entrants have planned to offer universal life and variable life

    insurance products that allow the holder flexibility in deciding how

    his premia are split between protection and savings. New products

    would also enable product combinations that allow greater

    customisation.

    (5)

    Private insurers would compete furiously on the service platform.

    These would not only include faster claims settlement and other

    after-sales service but there agents would be trained in pre-sales

    interaction to usher in a customer-oriented approach. They would

    be better qualified in assisting clients in financial planning.

    (6)Foreign companies would also use superior software (like APEX) that

    will give them an edge over the in-house LIC software. This

    technology will help private insurers in product development and

    customizing products to suit individual needs.

    (7)

    The foreign players will probably introduce a lot of innovation and

    competition on Surrender value. LIC pays surrender value only after

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    three years but private insurance companies are likely to offer sops

    by way of better and timely surrender value to clients.

    (8)

    Access to insurance too will probably become more widespread. Role

    of intermediaries would decrease and sale of insurance through

    direct channels and banks would increase. Simple products like term

    insurance might be sold through the telephone or direct mail to high

    net worth clients.

    (9)In reaction to foreign players strategies one might expect LIC to

    react and drop its premia and upgrade its services.

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    BOTTLENECKSGOVERNMENT / RBI REGULATIONS:

    The IRDA bill proposestough solvency margins for private insurance

    firms, a 26% cap on foreign equity and a minimum capital of Rs.100 crores

    for life and general insurers and Rs. 200 crores for reinsurance firms.

    Section 27A of the Insurance Act stipulates that LIC is required to invest

    75% of its accretions through a controlled fund in mandated government

    securities. LIC may invest the remaining 25% in private corporate sector,

    construction, and acquisition of immovable assets besides sanctioning of

    loans to policyholders. These stipulations imposed on the insurance

    companies had resulted in lack of flexibility in the optimisation of risk and

    profit portfolio. If this inflexibility continues, the insurance companies will

    have very little leverage to earn more on their investments and they might

    not be able to offer as flexible products as offered abroad.

    The government might provide more autonomy to insurance

    companies by allowing them to invest 50 % of their funds as per their own

    discretions. Recently RBI has issued stiff guidelines, which had dealt a

    severe blow to the plans of banks and financial institutions to enter the

    insurance sector. It says that non-performing assets (NPA) levels of the

    prospective players will have to be 1% point lower than the industry

    average (presently 7.5%). RBI has also stipulated that all prospective

    entrants need to have a net worth of Rs. 500 crores. These guidelines have

    made it virtually impossible for many banks to get into the insurance

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    business. Also banks and FIs who are planning to enter the business cannot

    float subsidiaries for insurance. RBI has taken too much caution to make

    sure that the new sector does not experience the kind of ups and downs

    that the non-bank financial sector has experienced in the recent past. They

    had to rethink about these guidelines if Indias strong banks and financial

    institutions have to enter the new business. The insurance employees

    union is offering stiff resistance to any private entry. Their objections are

    (a) that there is no major untapped potential in insurance business

    in India;

    (b)

    that there would be massive retrenchment and job losses

    due to computerization and modernization; and

    (c) that private and foreign firm would indulge in reckless

    profiteering and skim the urban cream market, and ignore the

    rural areas.

    But all these fears are unfounded. The real reason behind the protests is

    that the dismantling of government monopoly would provide a benchmark

    to evaluate the governments insurance services.

    OPENING UP OF INSURANCE SECTOR :

    Indian History: Time to turn the clock back-and open up insurance.

    For two years, around 30 foreign insurers have eagerly explored the

    nationalized Indian insurance market, preparing to leap in when private

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    participation is allowed. But it seems they have an endless wait before the

    sector is opened up. That's ironical: in 1947, many of these insurers were

    firmly established here. BAT subsidiary Eagle Star, for example, opened

    offices in Calcutta in 1894. By 1921, it was doing business with Brooke Bond

    and the Birlas. Prudential's first Asia office was opened In India in 1923.

    Fifty years ago, India had a bustling, if somewhat chaotic, entirely private

    insurance industry. The year after Independence, 209 life Insurance

    companies were doing business worth Rs712.76 crore (which grew to an

    amazing Rs 295,758 crore in 1995-96). Foreign insurers had a large market

    share 40 per cent for general insurance but there were also plenty of Indian

    companies, many promoted by business houses like the Tatas and Dalmias.

    The first Indian-owned life insurance company, the Bombay Mutual Life

    Assurance Society, was set up in 1870 by six friends. It Insured Indian lives

    at the normal rates instead of charging a premium of 15 to 20 percent as

    foreign insurers did. Its general insurance counterpart, Indian Mercantile

    Insurance Company Ltd., opened in Bombay in 1907. A plethora of

    insufficiently regulated

    players was a sure recipe for abuse, especially because there was no

    separation between business houses and the insurance companies they

    promoted. The Insurance Act, 1938, introduced state controls on

    insurance, including mandatory investments in approved securities, but

    regulation remained ineffective. In 1949, Purshottamdas Thakurdas,

    chairman of the Oriental Assurance Company, admitted: "We cannot deny

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    that, today, there is a tendency on the part of insurance companies in

    general to make illicit gains.

    Can we overlook the cutthroat competition for acquiring business? And

    still worse is the dishonest practice of adjusting of accounts." After a 1951

    inquiry, the government was dismayed that companies had high expense

    and premium rates, were speculating in shares, and giving loans regardless

    of security. No wonder that between 1945 and 1955, 25 insurers went into

    liquidation and 25 transferred their business to other companies. This

    reckless record stoked the pro-nationalisation fires. The 1956 life insurance

    Nationalisation was a top-secret intrigue; for fear that unscrupulous

    insurers would siphon funds off if warned. The government resolved to first

    take over the management of life insurance companies by ordinance, then

    their ownership. The ordinance transferred control of 245 insurers to the

    government. LIC, established eight months later, took over their ownership.

    General Insurance had its turn in 1972, when 107 insurers were

    amalgamated into four companies headquartered in the four metros, with

    GIC as a holding company.Nationalization brought some benefits. Insurance

    spread from an urban-oriented, high-end business to a mass one. Today, 48

    per cent Of LIC's new business is rural. Net premium income in general

    insurance grew from Rs.222 crore in 1973 to Rs.5,956 crore in 1995- 96.

    Yet, rigid controls hamper operational flexibility and initiative so both

    customers service and work culture today are dismal. The frontier spirit of

    the early insurers has been lost. Insurance companies have also been timid

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    in managing their investment portfolios. Competition between the four GIC

    subsidiaries remains illusory.

    WHOS GOING WITH WHOM?

    Indian Company Foreign Partner

    Kotak Mahindra Chubb, US

    Tata Group AIG, US

    Sundram Finance Winterthur, SWITZERLAND

    Sanmar Group GIO of Australia

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    M A Chidambaram MetLife

    Bombay Dyeing General Accident, UK

    DCM Shriram Royal Sum Alliance, UK

    Dabur Group Liberty Mutual Fund, USA

    Godrej J. Rothschild, UK

    ITC Eagle star, UK

    S K Modi Group Legal and General, Australia

    CK Birla Group Zurich Insurance, Switzerland

    Ranbaxy Cigna, US

    Alpic Finance Allianz, GERMANY

    20th Century Finance Canada Life

    Vyasa Bank ING

    Cholmandalam Guardian Royal Exchange, UK

    SBI Alliance Capital

    HDFC Standard Life, UK

    ICICI Prudential, UK

    IDBI Principal

    Max India New York Life

    The privatisation of the insurance sector would open up exciting new

    career options and new jobs would be created. A few insurers estimated a

    figure of 1lakh, after comparing the work forces in India and the UK. At

    present, life products comprise a big chunk, or 98%, of LICs business.

    Pension comprises a mere 2%. Now with increase in life expectancy rate,

    people have to start planning their retirements. Hence pension business is

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    expected to grow once the industry opens. The demand for healthcare is

    growing due to population increase, greater urban migration and alarming

    levels of pollution. Healthcare insurance is more important for families with

    smaller savings because they would not be able to absorb the financial

    impact of adverse events without insurance cover. Foreign insurance

    companies like Aetna (worlds largest healthcare insurance provider) and

    Cigna have been providing Managed Care services across the globe.

    Managed Care integrates the financing and delivery of appropriate health

    care services to covered individuals.

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    WHY LIBERALIZE, WHAT MARKET STRUCTURE TO HAVE FINALLY,

    WHAT ROLE FOR REGULATOR?

    Introduction:

    The decision to allow private companies to sell insurance products in

    India rests with the lawmakers in Parliament. These are the passage of the

    Insurance Regulatory Authority (IRA) Bill, which will make IRA a statutory

    regulatory body, and amending the LIC and GIC Acts, which will end their

    respective monopolies. In 1994 the government appointed a committee on

    insurance sector reforms (which is known as the Malhotra Committee)

    which recommended that insurance business be opened up to private

    players and laid down several guidelines for orchestrating the transition. In

    particular, we do not address many other related questions such as

    whether foreign (and not just private) players should be allowed, what cap

    should there be on foreign equity ownership, whether banks and other

    financial institutions should be allowed to operate in the insurance

    business, whether firms should be allowed to sell both life and -non-life

    insurance, and so on.

    The three questions that we address are(a) Why should insurance be opened up to private players?

    (b) If opened up, what should be the appropriate market structure?

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    (many unregulated players or a few regulated players); and finally,

    (c) What is the role of the regulator in insurance business?

    Why allow entry to private players?

    The choice between public and private might amount to choosing between

    the lesser of two evils. An insurance contract is a "promise to pay"

    contingent on a specified event. In the case of insurance and banking,

    smooth functioning of business depends heavily on the continuation of the

    trust and confidence that people place on the solvency of these financial

    institutions. Insurance products are of little value to consumers if they

    cannot trust the company to keep its promise. Furthermore, banking and

    insurance sectors are vulnerable to the "bank run" syndrome, wherein even

    one insolvency can trigger panic among consumers leading to a widespread

    and complete breakdown. This implies the need for a public regulator, and

    not public provision of insurance. Indeed in India, insurance was in the

    private sector for a long time prior to independence. The Life Insurance

    Corporation of India (LIC) was formed in 1956, when the Government of

    India brought together over two hundred odd private life insurers and

    provident societies, under one nationalized monopoly corporation, in the

    wake of several bankruptcies and malpractices'. Another important

    justification for Nationalisation was to raise the much-needed funds for

    rapid industrialization and self-reliance in heavy industries, especially since

    the country had chosen the path of state planning for development.

    Insurance provided the means to mobilize household savings on a large

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    scale. LIC's stated mission was of mobilizing savings for the development of

    the country.

    The non-life insurance business was nationalized in 1972 with the

    formation of General Insurance Corporation (GIC). Thus the fact that

    insurance is a state monopoly in India is an artifact of recent history the

    rationale for which needs to be examined in the context of

    liberalization of the financial sector. If traditional infrastructure and "semi-

    public goods" industries such as banking, airlines, telecom, power, and

    even postal services (courier) have significant, private sector presence,

    continuing a state monopoly in provision of insurance is indefensible. This is

    not to deny that there are some valid grounds for being cautious about

    private sector entry. Some of these concerns are:

    (a) That there would be a tendency of private companies to "skim" the

    markets; thus private players would concentrate on the lucrative mainly

    urban segment leaving the unprofitable segment to the incumbent LIC.

    (b) That without adequate regulation, the funds generated may not be

    deployed in sectors (which yield long-term social benefits), such as

    infrastructure and public goods; similar without regulation, private firms

    may renege on their social sector investment obligations. Meeting these

    concerns requires a strong regulatory body. Another commonly expressed

    fear is that there would be massive job losses in the industry as a whole

    due to computerization. This however doesnot seem to be corroborated by

    the countries' experience'. Moreover, apart from consideration based on

    theoretical principles alone, there is sufficient evidence that suggests that

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    introduction of private players in insurance can only lead to greater

    benefits to consumers. This can be seen from the fact that the spread in

    insurance in India is low compared to international benchmarks. The two

    convention measures of the spread of insurance are penetration and

    density. The former measure (premiums per unit) of GDP, and the latter,

    premiums per capita. Less than 7% of the population in India has life

    insurance cover. In Singapore, around 45 per cent of the people are

    covered and in Japan, this is close to 100 per cent. In the US, over 81 per

    cent the households have insurance cover. India has the biggest life

    insurance sector in the world if we go by the number of policies sold, but

    the number of policies sold per 10 persons is very low. The demand for

    insurance is likely to increase with rising per-capita incomes, rising literacy

    rates and increase of the service sector, as has been seen from the example

    of several other developing countries. In fact, opening up of the insurance

    sector is an integral part of the liberalization process being pursued by

    many developing countries. After Korean and Taiwanese insurance sectors

    were liberalized, the Korean market has grown three times faster than GDP

    and in Taiwan the rate of growth has been almost 4 times that of its GDP.

    Philippines opened up its insurance sector in 1992. There are several other

    factors that call for private sector presence. Firstly, a state monopoly has

    little incentive to innovate or offer a wider range of products. This can be

    seen by a lack of certain products from LlC's portfolio, and lack of extensive

    risk categorization in several GIC products, such as health insurance. In fact,

    it seems reasonable to conclude that many people buy life insurance just

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    for the tax benefits, since almost 35 per cent of the life insurance business

    is in March, the month of financial closing. This suggests that insurance

    needs to be sold more vigorously. More competition in this business will

    spur firms to offer several new products, and more complex and extensive

    risk categorization. The system of selling insurance through commission

    agents needs a better incentive structure, which a state monopoly tends to

    stifle. For example LIC pays out only 5 per cent of its income as

    commissions, whereas this share in Singapore is 16 per cent, and in

    Malaysia it is close to 20 percent. Private sector presence will also mean

    that the current investment norms, which tie up almost 75 per cent of

    insurance funds in low yielding government securities, will have to go. This

    will result in more proactive and market oriented investment of funds. This

    needs to be tempered by prudential regulation to ensure solvency'. Of

    course, this also implies that cross-subsidizing across policyholders of

    different types that is seen both in life and non-life insurance will diminish.

    Since public sector firms are required to sell subsidized insurance to weaker

    sections of society, a separate subsidy mechanism will have to be designed.

    The India Infrastructure Report (GOI, 1996) estimates that the funds

    required in the next two decades are more than Rupees 4000 billion.

    Finally, private sector entry into insurance might be simply a fiscal

    necessity. Since large scale funds form long term contractual savings need

    to be mobilized, especially for investment in infrastructures the option of

    not having more (private) players in the insurance sector is too costly.

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    WHAT SHOULD BE THE MARKET STRUCTURE ?

    Individuals buying an insurance contract pay a price (called the

    "premium") to the insurance company and the insurance company in turn

    provides compensation if a specified event occurs. By making such

    contractual arrangements with a large number of individuals and

    organizations the insurance company can spread the risk. This gives

    insurance its "social" character in the sense that it entails pooling of

    individual risks. The price of insurance i.e., the premium is based on

    average risk. This premium is too high for people who perceive themselves

    to be in a low risk category. If the insurer cannot accurately determine the

    risk category of every customer and prices insurance on the basis of

    average risk, he stands to lose all the low risk customers. This in turn

    increases the average risk, which means premia have to be revised

    upwards, which in turn drives away even more customers and so on. This is

    known as the problem of "adverse selection". Adverse selection problem

    arises when a seller of insurance cannot distinguish between the buyer's

    type i.e., whether the buyer is a low risk or a high type. In the extreme case,

    it may lead to the complete breakdown of insurance market. Another

    phenomenon, the problem of "moral hazard" in selling insurance, arises

    when the unobservable action of buyer aggravates the risk for which

    insurance is bought. For example, when an insured car driver exercises

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    less caution in driving, compared to how he would have driven in the

    absence of insurance, it exemplifies moral hazard. Given

    these problems, unbridled competition among large number of firms is

    considered detrimental for the insurance industry. Furthermore, even the

    limited competition in insurance needs to be regulated. Insurance

    companies can differentiate among various risk types if there is a wide

    difference in risk profile of the buyers insuring against the strong insurers. It

    also called for keeping life insurance separate from the general insurance. It

    suggested the regulation of insurance intermediaries by IRDA and the

    introduction of brokers for better professionalisation'.

    THE ROLE OF IRDA :

    (a) The protection of consumers interest,

    (b)To ensure financial soundness of the insurance industry and

    (c)

    To ensure healthy growth of the insurance market.

    These objectives must be achieved with minimum government involvement

    and cost. IRDAs functioning can be financed by levying a small fee on the

    premium income of the insurers thus putting zero cost on the government

    and giving itself autonomy.

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    ( a ) Protection of Customer Interests:

    IRDAs first brief is to protect consumer interests. This means

    ensuring proper disclosure, keeping prices affordable but also insisting on

    some mandatory products, and most importantly making sure that

    consumers get paid by insurers. Ensuring proper disclosure is called

    Disclosure Regulation. Insurance contracts are basically contingency

    agreements. They can be full of inscrutable jargon and escape clauses. An

    average consumer is likely to be confused by them. IRDA must require

    insurers to frame transparent contracts. Consumers should not have to

    wake up to unpleasant surprises, finding that certain contingencies are not

    covered. The IRDA also has to ensure that prices of products stay

    reasonable and certain mandatory products are sold. The job of keeping

    prices reasonable is relatively easy, since competition among insurers will

    not allow any one company to charge exorbitant rates. The danger often is

    that prices may be too low and might take the insurer dangerously close to

    bankruptcy. As for mandatory products, those that involve common and

    well-known risks, certain standardization can be enforced. Furthermore,

    IRDA can insist that for such products the prices also be standardized. From

    the consumers point of view the most important function of IRDA is

    ensuring claim settlement. Quick settlement without unnecessary litigation

    should be the norm. For example, in motor vehicle insurance, adopting no-

    fault principle can speed up many settlements. Currently, LIC in India has a

    claims settlement ratio of 97%, an impressive number by any standards.

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    However, it hides the fact that this settlement is plagued by long delays,

    which reduce the value of settlement itself. If consumers have a complaint

    against an insurer they can go to a body formed by association of insurers.

    The decision of such a body would be binding on the insurers, but not on

    the complainant. If complainants are not satisfied, they can go to court.

    Some countries such as Singapore have such a system in place. This system

    offers a first and quicker choice of settling out of court. IRDA can encourage

    the insurers to have such a grievance redressal mechanism. This system can

    serve the function of adjudication, arbitration and conciliation. The second

    area of IRDAs activity concerns monitoring insurer behavior to ensure

    fairness. It is especially here that IRDAs choice of being a bloodhound or a

    watchdog would have different implications. We think that an initial tough

    stance should give way to a more forbearing and prudential approach in

    regulating insurance firms. When the industry has a few firms there is some

    chance of collusion. IRDA must be alert to collusive tendencies and make

    sure that prices charged remain reasonable. However, some cooperation

    among the insurance companies could be considered desirable. This is

    especially in lines where claim experience of any one company is not

    sufficient to make accurate forecasts. Collusion among companies on

    information sharing and rate setting is considered fair. IRDA must have

    severe penalties in case of fraud or mismanagement. Since insurance

    business involves managing trust money, in some countries the

    appointment of senior managers and key personnel has to be approved

    by the insurance regulatory agency.

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    ( b ) Ensuring Solvency of Insurers :

    There are basically four ways of ensuring enough solvencies.

    First is the policy of a price floor.

    Second is the restriction on capital and reserves, i.e., on what kind of

    investments and speculative activities firms can make.

    Third is putting in place entry barriers to restrict the number of

    competitors.

    Fourth is the creation of an industry financed guarantee fund to bail out

    firms hit by unexpectedly high liabilities. Entry restrictions of the IRDA are

    implemented through a licensing requirement, which involves

    capital adequacy among other things. Since there are economies of scale

    and scope in insurance operations it might be better to have only a few

    large firms. There is however no magic number regarding the optimal

    number of firms. Restricting competition provides a scope for higher profits

    to the companies thereby strengthening their solvency position. After

    qualifying, the entrants are continuously subjected to restrictions on

    reserves and investments, which ensure ongoing solvency. Additionally, a

    guarantee fund, created by mandatory contributions from all insurance

    companies is used to bail out any insurance company, which might be in

    financial trouble. This guarantee fund does not imply that firms can charge

    whatever they wish to their consumers. All insurance companies would

    have an incentive to monitor the activities of their rival peer firms. This is

    because insolvency of any insurance company would entail a price, which

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    all the insurance companies would have to shoulder. Peer review of

    accounts can also be institutionalized.

    IRDA can have several ways for early detection of a potential

    insolvency. For example, in the USA there is an Insurance Regulatory

    Information System (IRIS) that regularly computes certain key financial

    ratios from financial statements of firms. If some of these ratios fall outside

    given limits the company is asked to take corrective action. Insolvency can

    also arise out of reinsures abandoning insurance companies in the lurch, as

    witnessed in the USA in 1980s. Reinsurance is a bigger business dominated

    by large international reinsurers. Such litigation between reinsurer and

    insurance companies involves cross boundary legalities and can drag on for

    years. IRA must evolve a set of operational guidelines to deal with

    reinsurance matters.

    Insurance intermediaries such as agents, brokers, consultants and

    surveyors are also under IRDAs jurisdiction. IRDA has to evolve guidelines

    on the entry and functioning of such intermediaries. Licensing of agents

    and brokers should be required to check against their indulging in activities

    such as twisting, rebating, fraudulent practices, and misappropriation of

    funds. IRDA can also consider allowing banks to act as agents (as opposed

    to underwriters) of insurers in mass base types of products. Given their

    wide network of branches and their customer base, the banks can access

    this market for insurance products and also earn commission income. The

    incremental cost of providing such insurance products would be much

    lower.

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    ( c ) Promoting Growth in the Insurance Industry :

    A society experiences many benefits from the spread of insurance

    business. Insurance contributes to economic growth by enabling people to

    undertake risky but productive activity. In the past,

    growth of trade has been facilitated by the development of insurance

    services. One only needs to look at the history of insurance to see how

    evolution of insurance helped trade flows along various trade routes.

    Promotion of insurance also provides for long-term funds, which are

    utilized to fund big infrastructure projects. These projects typically have

    positive externalities, which benefit society at large. IRDA can ensure

    growth of insurance business with better education and protection to

    consumers, and by making the insurance business a level playing field. They

    can also support Indian insurance companies in the international field. IRDA

    thus has to frame the rules, design procedures for enforcement and also

    make operational guidelines. All this with virtually no relevant historical

    data makes the task very difficult. An initial conservative approach (the

    bloodhound) is justified since there is no prior experience to fall back on,

    and it would be prudent to err by regulating more rather than less. As

    experience accumulates, the IRDA can relax its initial harsh stance and

    adopt a more accommodating stance (the watchdog). Regulation is always

    an evolutionary process and experience constantly has to feed into policy

    making. Care must be taken so that this process does not slow down and

    cause regulatory lags. IRDA can also consider allowing banks to act as

    agents (as opposed to underwriters of insurers in mass base types of

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    products. Given there wide network of branches their customer base, the

    banks can access this market for insurance products and also commission

    income. The incremental cost of providing such insurance products would

    be much lower. Such a move of allowing banks to operate insurance

    business and vice versa is consistent with a worldwide trend of greater

    integration of banking and insurance. The major insurance markets in

    South and East Asia are in varying degrees opposite. This range from

    comparative free markets of Hong Kong and Singapore to increasingly more

    liberal markets of South Korea and Taiwan to more densely regular

    insurance sectors of Thailand and Malaysia.

    LIBERALISATION OF INSURANCE INDUSTRY :

    While no aspect of the reform process in India has gone smoothly

    since its inception in 1991, no individual initiative has stirred the proverbial

    hornets' nest as much as the proposal to liberalise the country's insurance

    industry. However, the political debate that followed the submission of the

    report by the Malhotra Committee has presumably come to an end with

    the ratification of the Insurance Regulatory Authority (IRA) Bill both by the

    central Cabinet and the standing committee on finance. This section traces

    the evolution of the life insurance companies in the US from firms

    underwriting plain vanilla insurance contracts to those selling sophisticated

    investment contracts bundled with insurance products. In this context, it

    brings into focus the importance of portfolio management in the insurance

    business and the nature and impact of portfolio related regulations on

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    the asset quality of the insurance companies. It also provides a rationale for

    the increased autornatisation of insurance companies, and the increased

    emphasis on agent independent marketing strategies for their products. If

    politicized, regulations have potential to adversely affect the pricing of

    risks, especially in the non-life industry, and hence the viability of the

    insurance companies. Finally, the backdrop of US experience provides some

    pointers for Indian policymakers.

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    INVESTMENT OF INSURANCE FUNDS :

    Any reform of the insurance sector must necessarily consider aspects

    related to the investment of insurance funds. Under sec 27A of the

    insurance act and its application in the LIC act, the manner in which LIC can

    deploy its funds is stated. Under the current guidelines, the LIC is required

    to invest 75% of the accretions through a controlled fund in certain

    approved investments. 25% of accretions may be invested by LIC for

    investments in private corporate sectors, loans to policyholders,

    construction and acquisition of immovable assets. These stipulations have

    resulted in the lack of flexibility in the optimization of its risk and profit

    portfolio.

    It has been reported that the government is planning to offer greater

    autonomy to LIC through the following:

    It is proposed that the deployment of the balance of 50% of the funds will

    be left to discretion of LIC. Similarly, it is proposed that the GIC will be

    subject to the following guidelines:

    CAPITAL NORMS FOR NEW INSURANCE COMPANIES :

    One of the contentious issues raised by foreign companies seeking an entryinto the insurance sector in India is the minimum paid up capital

    requirements. The Malhotra committee (1994) recommended

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    Rs 100 crores as the norm. The multilateral insurance working group (an

    industry forum representing most of the interested foreign and Indian

    companies seeking an entry into the insurance sector) has recommended

    Rs. 50 crore. The IRA is also reported to considering a

    graded pattern for capitalization of the companies keeping in mind the

    volume of business likely to be handled by them.

    The Insurance Potential :

    The main reason why the leading insurance companies in the world

    and the leading corporate group in India have shown a keen interest in the

    insurance sector, is the vast potential for future business. Restricted, as the

    market has been, through the operations of the two monopolies (LIC and

    GIC), it is generally felt that the sector can grow exponentially if it is opened

    up. The decade 1987-97 has witnessed a compounded growth rate of

    marginally more than 10% in life insurance business. LIC predicts for itself

    that its business has potential to grow by 16.27% p.a. in a decade 1997-

    2007 (LIC, 1997).

    If we take a look at insurance coverage index for the age group of 20-59

    years a considerable gap between India and other countries in Asia can be

    observed. In this scenario, naturally insurance companies see a vast

    potential.

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    THE ROLE OF PORTFOLIO MANAGEMENT :

    Portfolio and asset liability management are important for both life

    and property liability insurance companies. However, the latter face the

    problem that their liabilities are far more unpredictable than the liabilities

    of the life insurance companies. For example, given a stable mortality table

    and other historical data, it is easier to predict the approximate number of

    death claims, than the approximate number of claims on account of car

    accidents and fire. As a consequence of such uncertainty, and perhaps also

    moral hazard stemming from reinsurance facilities, asset liability manage-

    ment of property liability companies in the US has left much to be desired.

    Hence, a meaningful discussion about the changing nature and role of

    portfolio management for US's insurance companies is possible only in the

    context of the experience of its life insurance companies. Although the role

    of an insurance policy is significantly different from that of investments,

    economic agents like households have increasingly viewed insurance

    contracts as a part of their investment portfolio. This change in perception

    has not affected much the status of the property liability or non life

    insurance policies, which are still viewed as plain vanilla insurance contracts

    that can be used to hedge against unforeseen calamities. However, the

    perception about life insurance contracts has perhaps been irrevocably

    altered, and it has changed the nature of fund management of insurance

    companies significantly, forcing them to move away from passive portfolio

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    management to active asset liability management. The change in

    perception of the households became apparent during the 1950s, when

    stock prices rose sharply in the US. Given the steep increase in the

    opportunity cost of funds, households shied away from whole life insurance

    products and opted for term life insurance policies! During the earlier part

    of a policyholder's life, the premium for a term insurance policy is lower

    than the premium for a whole life policy. Hence it was in a (young)

    household's interest to opt for term insurance, and invest the difference

    between the whole life premium and term life premium in the equity

    market. As a consequence, the life insurance companies were forced to

    think about development of new products that could give the investors

    returns commensurate with the pins in the stock market. The immediate

    impact of the financial volatility on portfolio or asset liability management

    came by way of a change in the design of the life insurance products. The

    insurance companies started offering universal life, variable life, and

    flexible premium variable life products. These policies bundled insurance

    coverage with investment opportunities, and allowed policy holders to

    choose the amount of their annual premium and/ or the nature of the

    portfolio into which the premium would be invested. Most of these

    contracts carried guaranteed Minim urn death benefits, but returns over

    and above that were determined by the inflow of premia and the

    subsequent investment experience. Some of the policies could also be

    forced into expiration if the afore mentioned inflow and experience fell

    below some critical minimum levels.

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    Further, policy loans were offered only at variable rates of interest. In other

    words, the policyholders were increasingly co-opted into sharing market

    and interest rate risks with the insurance companies. As a consequence of

    these changes, which brought about a bundling of insurance and

    investment products, portfolio management of life insurance companies

    today is similar to that of a bank or non bank financial company. They have

    to,

    (i) look out for arbitrage opportunities in the market place both

    across markets and over time,

    (ii) use value at risk modeling to ensure that their reserves are

    adequate to absorb market related shocks,

    (iii)

    ensure that there is no mismatch of duration between their assets

    and liabilities, and

    (iv) ensure that the risk return trade off of their portfolios remain at

    an acceptable level.

    During the 1980s, the life insurance companies gradually reduced the

    duration of the fixed income securities in their portfolio, thereby ensuring

    greater liquidity for their assets. They also moved away from long term and

    privately placed debt instruments and increasingly invested in exchange

    traded financial paper, including mortgage backed securities. However,

    while the increased liquidity of their portfolios reduced their risk profiles,

    they also required active management of these portfolios in accordance

    with the changing liability structures and market conditions. Today, while

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    life insurance companies compete for market share by changing the nature

    and structure of their products, their viability is critically dependent on the

    quality of their portfolio and asset liability management.

    IMPLICATIONS OF COST MANAGEMENT :

    As is the case with most competitive industries, profitability and

    viability of a firm in the insurance industry significantly depends on its

    market share, and its ability to minimise its cost of operations without

    compromising the quality of its service and risk management. Perhaps the

    easiest way to reduce cost is to reduce the cost of processing and

    underwriting policy applications. In the US, the average cost of processing

    and underwriting an application has been estimated to be in excess of US

    $250. As a consequence, insurance companies have increasingly resorted to

    replacement of personnel by computer based "expert" systems which apply

    the vetting models used by the companies' (human) experts to a wide

    range of problems." However, the US companies have found it more

    difficult to reduce their cost of marketing and distribution. A significant part

    of these expenses accrue on account of the commissions paid to exclusive

    and/or independent agents, the usual rate of commission being 15 to 30

    per cent, depending on the line of business. As such, independent agents

    have greater bargaining power than the exclusive agents because they

    "own" the insurance contracts held by the policyholders, and can switch

    from one insurance company to another at will. These agents also benefit

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    from the perception that, as outsiders having bargaining power vis a vis the

    insurance companies, they will be able to ensure better service for the

    policyholders. In order to mitigate the cost related problem, insurance

    companies in the US are increasingly looking at alternative ways to market

    and distribute their products. Direct marketing has gained popularity, as

    has marketing by way of selling insurance products through other financial

    organizations like banks and brokers. These actions might lead to significant

    reduction of cost of operations of insurance companies, but it is not

    obvious as yet as to how the small policyholders will fare in the absence of

    powerful intermediaries with bargaining power vis a vis the insurance

    companies.

    The Impact of Regulation :

    While portfolio and cost management are important determinants of the

    viability of insurance companies, the US experience indicates that the

    nature and extent of regulation too plays a key role in determining the

    viability of these companies. The insurance industry in the US has histori-

    cally been one of the most regulated financial industries. The nature of

    regulation of life insurance companies, however, has differed significantly

    from the nature of regulation of property liability companies. Regulation of

    the former has typically emphasized asset quality, while the regulation of

    the latter has largely concerned itself with policyholder's "welfare." The

    regulations had impact on the quality of bonds held by the life insurance

    companies. New York's insurance regulatory laws require that life insurance

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    companies ensure that, for all bonds purchased by them, the companies

    issuing the bonds have had enough earnings to meet debt obligations for

    the previous five years. The bond issuing companies are also required to

    have net earnings 25 per cent in excess of the annual fixed charges, and

    they should not be in default with respect to either principal or interest

    payments. Further, regulation of various states impose quantitative

    restrictions on the amount of "risky" bonds that can be purchased by the

    insurance companies. Finally, regulations of all states are subject to the life

    insurance asset portfolios to the Mandatory Security Valuation Reserve

    (MSVR) requirement. According to this requirement, which came into effect

    in June 1990, life insurance companies are required to make mandatory

    provisions for all corporate securities. The minimum provisioning, for A

    rated and higher quality bonds, is 0.1 per cent of par value, and the

    maximum provisioning of 5 per cent is required for Caa rated (or

    equivalent) and lower quality bonds. If the issuer of a bond goes into

    default, the relevant loss is adjusted against the MSVR account rather than

    against the company's surplus.

    Further, the non life industry has suffered significantly as a conse-

    quence of changing legal ethos. In the recent past, the US courts have

    retroactively granted citizen policyholders coverage against hazards, like

    those from use of asbestos, that were not factored into the actual

    insurance contract. As a consequence, the premia actually earned by the

    property liability companies fell short of the "fair" prices of these contracts,

    and hence these companies had to bear huge losses on account of these

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    policies. However, while politics and changing ethos might together have

    dealt an unfair blow to the non life insurance companies, the importance of

    regulation cannot be overemphasized. The cyclical nature of the firms

    profitability requires that they be monitored/regulated such that they are

    not in default during the unfavorable phases of the cycle. The property

    liability cycle is typically initiated by an exogenous shock which increases

    the industry's profits. The higher profits enable the companies to

    underwrite more policies at a lower price. During this phase, the insurance

    market is believed to be "soft." The decrease in price during the soft phase,

    in turn, reduces the profitability of the companies, and initiates the

    downturn in the cycle leading to the "hard" phase. Hard markets are

    characterized by higher prices and reduced volumes. Once the higher prices

    restore the industry's profitability, the market softens again and the cycle

    starts again.

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    RESTRUCTURING OF LIC AND GIC :

    In the insurance sector as of today and in all probabilities for a long time to

    come, LIC and GIC will form a very significant part. The reasons for these

    are many.

    Firstly, they have been in business for a long time and therefore, are in

    position to know business conditions better than any new entrant.

    Secondly, the network of branches and agents is large, deep and

    penetrating, which will take a long time for any other entrant to replicate.

    Thirdly,(especially the LIC), has a kind of government backing which instills

    faith in all would-be policy holders, much more than a private company can

    hope to generate. The envisaged private sector participation in the

    insurance sector is unlikely to take this advantage away from LIC and GIC. In

    the short run atleast. LIC and GIC will continue to command a very high

    market presence and in the long run it will take a very good market player

    to dislodge LIC and GIC from their prime positions. This also means that the

    reform in insurance sector will necessarily mean the reform of LIC and GIC.

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    THE PRESENT STATE OF AFFAIRS :

    YEAR S.A. NO OF POL. P.INCOME INVEST. L.FUND

    (Rs.Crore) (Lacs) (Rs.Crore) (Rs.Crore) (Rs.Crore)

    1992-93 178120 566.79 7146.24 20545 21511

    1993-94 208619 608.73 8758.19 24631 25455

    1994-95 254572 655.29 10384.91 45287 48789

    1995-96 295758 709.60 12093.63 65254 68542

    1996-97 344619 777.50 14499.50 85236 95255

    1997-98 406583 845.29 20582.35 105000 110255

    1998-99 459201 917.26 25478.32 120445 127390

    1999-00 536450 1013.89 30545.65 146364 154040

    2000-01 645041 1131.11 34207.78 175491 186024

    2001-02 811011 1258.76 48963.60 216883 227008

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    GENERAL INSURANCE BUSINESS :

    Under Tariff ,Outside Tariff

    Fire Insurance, Burglary and Housebreaking

    Consequential Loss (fire policy) all Risk: Jewelry and Valuables

    Marine, Cargo and Hull insurance ,Television Insurance

    Motor Vehicle Insurance, Baggage Insurance

    Personal Accident (Individuals and group up to 500 persons)

    Mediclaims

    Personal Accident (Air travel), Overseas Mediclaims

    Engineering Compensation Personal Accident (group over 500

    people)

    Bankers Indemnity Policy - Bhavishya Arogya

    Carrier's Legal Liability

    Public Liability Act Policy

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    POINTERS FOR INDIAN POLICYMAKERS:

    A significant part of the activities of the insurance industry of an

    economy entails mobilization of domestic savings and its subsequent

    disbursal to investors. At the same time, however, they guaranty minimum

    payoffs to both individuals and companies by way of the put like insurance

    contracts. As discussed above, these contracts can significantly affect

    behavior of economic agents and, in general, are perceived to lead to

    better outcomes for economies. Herein lies the importance of the viability

    of insurance companies: insolvency/bankruptcy of an insurance company

    can be fast transformed into a systemic problem in two different ways. The

    part of the systemic crisis that can be attributed to the quasi bank like

    function of a section of the insurance industry is easily understood.

    However, even if an insurance company does not default on its credit and

    investment related obligations, and merely reneges on its insurance obliga-

    tions, the adverse impact of such default on the economy and the society at

    large can be quite devastating. For example, it is not difficult to imagine the

    closure of a company that had not made provisions for damages on account

    of (say) product related liability because it had believed that it was pro-

    tected from such damages by an insurance policy." The consequent

    insolvency of the company can affect a number of banks and other

    companies adversely, and a systemic problem will be precipitated. In other

    words, the insurance industry in any country should be subjected to

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    of lower rating and thereby add to the average yield of their investment

    without adding significantly to their portfolio risk. The problem, however, is

    that till the imperfect character of the bond market is removed to a

    significant extent, the insurance companies might either have to operate

    with thinner margins or remain exposed to unacceptably high levels of

    liquidity risk. It might, therefore, be prudent for the policymakers to impose

    stringent capital and reserve norms on the insurance companies, in order

    to ensure their viability in the short to medium run." Subsequent to

    liberalization, the Indian insurance industry might also be at the receiving

    end of regulations governing insurance prices / premia. Specifically, there

    might be highly politicized interventions in the markets for workers'

    compensation and medical insurance. The government might also be under

    pressure to "regulate" the prices of infrastructure related lines like freight

    and marine insurance. In principle, the risks associated with such liability

    insurance policies may be hedged by way of reinsurance. But if the

    reinsurers price the risks' accurately and the Indian insurance companies

    are forced to underprice the risks, the margins of the insurance companies

    will be affected adversely, thereby reducing their long term viability. In

    view of these political and financial realities, it might be better to subsidies

    the policyholders of politically sensitive lines directly or indirectly through

    tax benefits, if at all, rather than distort the pricing of the risks themselves.

    At the end of the day, it has to be realised that while competition enhances

    the efficiency of market participants, the process of "creative destruction,"

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    This ensures the sustenance and enhancement of efficiency, is not strictly

    applicable to the financial markets. Hence, while exit is perhaps the most

    efficient option for insolvent firms in many markets, insolvency of financial

    intermediaries calls for government action and usually affects the

    governments' budgetary positions adversely. At the same time, other things

    remaining the same, the risk of insolvency is perhaps higher for insurance

    companies than for other financial intermediaries because of the option

    like nature of their liabilities. Therefore, competition in the insurance

    industry has to be tempered with appropriate prudential norms, regular

    monitoring and other regulations, thereby making the robustness of the

    industry critically dependent on the efficiency of and regulatory powers

    accorded to the proposed Insurance Regulatory Authority.

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    SWOT ANALYSIS

    Strength

    Insurance having currently good market.

    Risk protection is provided by this sector only.

    Weakness

    Unable to convince people about the products.

    Insurance companies instability

    Limited working capital

    Products or services similar to competitors.

    Opportunities

    Technology is improving paperless transaction are available.

    Busy life, customer need flexible and customizable policies.

    Like mobile banking mobile insurance could be a hit.

    Tax exemption.

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    Weather cycles.

    Threats

    New substitute product emerging.

    Increasing expenses and lower profit margins with hard on the smaller

    agencies and companies.

    Government regulations on issues like health care terrorism can quickly

    change the direction on insurance.

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    Top three players in the Indian Insurance companies

    1.

    Life Insurance Corporation of India

    2.

    ICICI Prudential Life Insurance Co Ltd

    3. Bajaj Allianz Life Insurance Co Ltd

    1. Life Insurance Corporation of India

    LIC still remains the largest life insurance company accounting for 64%

    market share. Its share, however, has dropped from 74% a year before,

    mainly owing to entry of private players with innovative products and

    better sales force.

    LIC experienced growth of only 5% during 2007-08 in new business

    premium. It had an estimated 1.1 million licensed agents, with the private

    insurers adding another 900,000.

    LIC witnessed decline in sales by 24% for new business premium for the

    first four months for the current financial year.

    Total sales stood at Rs 10,797.1 crore during April-July as against new sales

    of Rs 14,186.04 crore in the corresponding period last financial year.

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    This is was mainly due to slowdown in economy and crash of stock market.

    Also, private companies are eating the share of LIC by introducing

    innovative products.

    Products in different market segment:

    1. Insurance Plans:

    As individuals it is inherent to differ. Each individuals insurance needs and

    requirements are different from that of the others. LICs Insurance Plans are

    policies that talk to you individually and give you the most suitable options

    that can fit your requirement.

    Children plan

    Jeevan Anurag Komal Jeevan

    CDA Endowment Vesting At 21 Marriage Endowment Or

    Educational Annuity PlanCDA Endowment Vesting At 18

    Jeevan Kishore Jeevan Chhaya

    Child Career Plan Child Future Plan

    Child Fortune Plus

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    Plans for handicapped dependents

    Jeevan Aadhar

    Jeevan Vishwas

    Endowment assurance plans

    The Endowment Assurance Policy

    The Endowment Assurance Policy-Limited Payment

    Jeevan Mitra(Double Cover Endowment Plan)

    Jeevan Mitra(Triple Cover Endowment Plan)

    Jeevan Anand

    New Janaraksha Plan

    Jeevan Amrit

    Plans for high worth individual

    Jeevan Shree-I

    Jeevan Pramukh

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    Money back plans

    Jeevan BharatiI

    Whole life plan

    The Whole Life Policy

    The Whole Life Policy- Limited Payment

    The Whole Life Policy- Single Premium

    Jeevan Anand

    Jeevan Tarang

    The Money Back Policy-20 Years

    The Money Back Policy-25 Years

    Jeevan Surabhi-15 Years

    Jeevan Surabhi-20 Years

    Jeevan Surabhi-25 Years

    Bima Bachat

    Special money back plan for women

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    Term assurance plan

    Two Year Temporary Assurance Policy

    The Convertible Term Assurance Policy

    Anmol Jeevan-I

    Amulya Jeevan-I

    Joint life plan

    Jeevan Saathi Plus

    Jeevan Saathi

    2. Pension Plans:

    Pension Plans are Individual Plans that gaze into your future and foreseefinancial stability during your old age. These policies are most suited for

    senior citizens and those planning a secure future, so that you never give up

    on the best things in life.

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    Pension plan

    Market Plus I

    Jeevan Nidhi

    Jeevan Akshay-VI

    New Jeevan Dhara-I

    New Jeevan Suraksha-I

    4.Unit Plans:

    Unit plans are investment plans for those who realise the worth of hard-

    earned money. These plans help you see your savings yield rich benefits and

    help you save tax even if you don't have consistent income.

    Unit plan

    Market Plus I

    Profit Plus

    Money Plus-I

    Child Fortune Plus

    Jeevan Saathi Plus

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    5.Pension Plan

    LICs Special Plans are not plans but opportunities that knock on your door

    once in a lifetime. These plans are a perfect blend of insurance, investment and

    a lifetime of happiness!

    Golden jubilee plan health plan

    New Bima Gold Health Protection Plus

    Special plan micro insurance plan

    Bima Nivesh 2005

    Jeevan Saral

    Jeevan

    Madhur

    6.

    Group Scheme:

    Group Insurance Scheme is life insurance protection to groups of people. This

    scheme is ideal for employers, associations, societies etc. and allows you to

    enjoy group benefits at really low costs.

    Group scheme

    Group LIC's Superannuation Plus

    Group Term Insurance Schemes

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    Group Insurance Scheme in Lieu Of EDLI

    Group Gratuity Scheme

    Group Super Annuation Scheme

    Group Savings Linked Insurance Scheme

    Group Leave Encashment Scheme

    Group Mortgage Redemption Assurance Scheme

    Gratuity Plus

    Group Critical Illness Rider

    Social security scheme

    JanaShree Bima Yojana (JBY)

    Shiksha Sahayog Yojana

    Aam Admi Bima Yojana

    7. Withdrawn Plans:

    Jeevan Nischay

    Wealth Plus

    Jeevan Aastha

    Jeevan Varsha

    http://www.licindia.in/group_schemes_002.htmhttp://www.licindia.in/group_schemes_002.htmhttp://www.licindia.in/group_schemes_005.htmhttp://www.licindia.in/group_schemes_005.htmhttp://www.licindia.in/group_schemes_002.htm
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    Fortune Plus

    Health Plus

    2.ICICI Prudential Life Insurance Co Ltd

    ICICI Pru is the biggest private life insurance company in India. It

    experienced growth of 58% in new business premium, accounting for

    increase in market share to 8.93% in 2007-08 from 6.97% in 2006-07. Total

    premium collected increased to Rs 8,305.80 crore from Rs 5,254.64 in 2006-

    07. Total number of policies sold went up by 49%, from 1,960,034 to

    2,913,606 in 2007-08, with a market share of 5.73%. Renewal premium had

    gone up by 101% to Rs.5,526 crore from Rs 2,751 crore. The company has

    950 urban and 1,000 non-urban branches across the country. For the first

    four months of current financial year, it reported growth of 45.3%.

    Products in different market segment:

    Life Insurance Plans:

    Education Solutions

    Wealth Creation plans

    Protection Plans

    Retirement Plans

    Health Insurance Products

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    Health saver

    HealthAssure

    Hospital Care II

    Crisis Cover

    3.Bajaj Allianz Life Insurance Co LtdTotal new business premium collected by Bajaj Insurance was Rs 6,491crore

    in 2007-08. The company reported a growth of 52% and its market share

    went up to 6.98% in 2007-08 form 5.66% in 2006-07. The company ranked

    second (after LIC) in number of policies sold in 2007-08, with total market

    share of 7.36%. For the period of April July 2008, total amount of new

    insurance premium sold was Rs 1,197.95 crore as against Rs 1,075.93 in the

    same period last year, experiencing a growth of 11.35%. Number of policies

    sold dropped by around 3%. Bajaj Allianz Life has a strong distribution

    network across the country with over 1000 branches spread over 950

    towns. It plans to raise its capital base by infusing Rs 500 crore in next few

    months to support its expansion plans.

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    Products offered in different market segments:

    UNIT LINKED

    Regular Premium

    New UnitGainII

    Assured Gain

    Single Premium

    Shield Plus

    Wealth Gain

    PENSION

    Annuity

    Retirement

    RetirementAdvantage RP

    Future Income

    Generator

    TRADITIONAL

    Endowment

    Life Time Care

    Super Saver

    Money Back

    CashGain

    TERM

    PLANS

    New

    Risk

    Care

    Term

    Care

    WOMEN

    INSURANCE

    House Wives

    HEALTH

    Family

    CareFirst

    Health Care

    CHILDREN PLAN

    ChildGain

    YoungCare II

    JUST

    LAUNCH

    ED

    InvestPlus

    Premier

    Group

    Secure

    Life

    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    THE CURRENT SCENARIO: EFFECTS ON POLICY HOLDERS :

    The primary reasons for buying an insurance policy, whether life or

    non-life is to protect us from vagaries of life. We do not invest in insurance

    for returns; rather we invest in it for regrettable necessities. Though a large

    proportion of policies available in the country provides for returns, but

    nobody is looking for returns to the inflation rate. Some people do look for

    tax concessions, but lots of things have changed now.

    First, tax rates are not so high as they used to be.

    Secondly, concessions are still limited to a 20% tax shield.

    Finally, other tax saving schemes, like public provident fund offers better

    returns. So what does insurance offer, perhaps peace of mind, but even

    that takes time, due to poor claim performance. In India insurance is sold

    and not bought. Life Insurance Corporation has nearly eighty products, but

    investors know only about a handful. Thats because the agents of LIC push

    policies with the highest premium to pocket a higher premium. Same is the

    case with General insurance. Companies offering General insurance

    products-like medical, housing, motor and industrial insurance- have more

    than 150 products to sell. But awareness