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Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

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Page 1: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Changing CME

EnvironmentLinda Caples, MBA

Director, Continuing and Professional EducationMedical College of Wisconsin

Page 2: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Disclosures:• Salary from Medical College of Wisconsin

Page 3: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Agenda• New CME Guidelines• Impact on Corporate Sponsored Symposia and

Training Programs• Strategies for Meeting Corporate and Physician

Needs

Page 4: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

NEW CME GuidelinesNew players, new enterprise

Page 5: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Old Model

CME

ACCMEGov’tReg

AMA

Page 6: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Current Model

CME

ACCME

AMA

ABMS AAMC

Gov’t Reg.

CMSS

Page 7: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Rule Changers• ABMS• AAMC• Government Regulation

o Federalo State

Page 8: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

ABMS• Maintenance of Certification

o American Board of Internal Medicineo Going into its second cycleo MOC CME

• MOC Part 2• MOC Part 4 (PI CME)

Page 9: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

MOC• Self-Evaluation of Medical knowledge• Self-Evaluation of Practice Performance

o Practice Improvement Modules® PIMs• American Society of Hematology PIM

o Approved Quality Improvement (AQI) pathway grants 20 MOC points

Page 10: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

MOC(points)

CME(Credits

)

Page 11: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

PIM StructureMedical Record Audit

PatientExperienc

eSurvey

Practice System Inventor

y

Performance Report

Report Results

Target PerformanceTest Process Change

Focused Measurement

Learn from Change

Analytic Program

Page 12: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

AAMC ae4Q Update AAMC’s Aligning and Educating for Quality (ae4Q) initiative is moving forward with 11 academic medical center pilot sites. Several pilot site participants met over breakfast at the recent AAMC Integrating for Quality meeting in Chicago. While each center has a different focus, there are common interests in using health system quality data to inform their CME programs and to use education as an innovative intervention for performance improvement. All resources developed for the ae4Q initiative are open and available to any academic medical center on our website.

Page 13: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Government Regulations

• Physicians Payment Sunshine Acto Documentation begins January 2012o All direct payments to physicianso CME is indirect, thus not reportedo Schools of thought

• Pharma to decrease funding of CME• Pharma to increase funding of CME

o Will allow accredited providers to preselect speakers based on dollar amounts

S

Page 14: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Continuous Performance Improvement

Data/Informatics

CME

QI

Research/

Outcomes

CPI

©NIQIE 2009

Page 15: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Impact on Corporate Sponsored Symposia

and Training ProgramsNational and International Considerations

Page 16: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

ABMS – Paradigm Shift MOC & CME

M. Powels “MOC Part IV Overview and Criteria” NIQIE, Sept. 2011

Page 17: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

The Transitioning U.S. Healthcare

Delivery ModelVolume Based Performance Based

Hospital Based Integrated, Outpatient

Paper Electronic

One Size Fits All Personalized

Payment

Venue

Records

Treatment

1990 20000 2010 2020

L.Long, “Putting the Value in Value Based Purchasing: Paying for Performance” NIQIE, Sept. 2011

Page 18: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Impact of current CME Environment

National International

• Saturated traditional CME market

• Opportunities for MOC/MOL

• National Collaborations

• Focus on Effectiveness of treatment modalities (payer driven)

• Intense Growth ino Indiao Asia

• China• Japan

o Brazil

• Opportunitieso Sub Sahara Africa

• Nigeria• Ethiopia• Ghana• South Africa

Page 19: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Strategies for Meeting Corporate and

Physician NeedsWorking together, support the mission

Page 20: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Mutually beneficialCorporate Physician

• ROI• Evidence• Compliance

o Corporateo Federal/State

• Transparency to the public

• CPI• Effectiveness• Certification

o MOCo MOL

• Transparency to the public

Page 21: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Real time learning• Internet Point of Care CME• Medical Education Gaming• Medical Meeting Smartphone Applications

o Greener meetingso Quick access to informationo Added sponsorship opportunitieso Enhance social interactiono Polling and surveyso Improve customer service o offer destination information

Page 22: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

In Summary, CME is transitioning from

One – offsOne day meetingsGrand RoundsEnduring Materials*

SUSTAINABILITYPI CMEMOC/MOLEnduring Materials (S.A.)National Collaborations

Page 23: Changing CME Environment Linda Caples, MBA Director, Continuing and Professional Education Medical College of Wisconsin

Questions?Thank you. [email protected]