changing “normal”: challenges in creating an institutional elearning culture
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Changing “Normal”: Challenges in Creating an Institutional eLearning Culture. Scott McAlpine Dean of Arts and Science Joanne Stiles Academic Technologies Coordinator Grande Prairie Regional College. Outline. Innovation Process Model History of DE/eLearning at GPRC - PowerPoint PPT PresentationTRANSCRIPT
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Changing “Normal”:Challenges in Creating an Institutional eLearning Culture
Scott McAlpineDean of Arts and Science
Joanne StilesAcademic Technologies Coordinator
Grande Prairie Regional College
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Outline
Innovation Process Model History of DE/eLearning at GPRC Institutionalizing eLearning at
GPRC
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Grande Prairie Regional College
Founded in 1966 Approximately 1500
FTE Mixture of University
Transfer, Certificate & Diploma, and Academic Upgrading programs
Regional Mandate within the Alberta Peace Country
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3 Categories of eLearning Institutions
1. Neophyte Limited experience Many one-of’s On the side of the desk of some faculty and staff Limited institutional support
2. Transitional 3. Integrated
Regarded as part of core business Supported Established Processes and Procedures
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Innovation: A Project Management Model
1. Idea Generation2. Idea Filtering 3. Financial Filtering (+/- 40%)4. Final Assessment5. Prototype/Alpha Test6. Start-Up/Production7. Evaluation
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Focus by Stage1. Idea Generation
• Alignment to Mission/Mandate/Goals2. Idea Filtering
• Adding Value, Market, Supply3. Financial Filtering
• Plus or Minus 40% (Rough Viability)4. Final Assessment
• Business Plan/Proposal5. Prototype/Alpha Test
• Initial Pilot Projects6. Start-Up/Production
• Full Implementation7. Evaluation
• Review and Alignment
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Purposes of Steps
1. Add Information2. Reduce Risk3. Minimize Costs4. Align to Strategic Purposes
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Risk, Uncertainty, and Innovation by Stage
Uncertainty & Risk Sunk Cost Information
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Strategic Decision Point
Cross-over of Risk and Resources Requires clarity of purpose and
leadership Past that point, increasingly left to
administration, managers, implementers
Ideal is for information to be greater than risk
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Constructive and Destructive Intervention
Constructive When the Intervention
has the potential to add value to the project
Most typical is bringing new information at Idea or Alpha stage
Also occurs at later stages (i.e. a better process for implementation)
Destructive When the Intervention will
almost inevitably decrease value in the project
Most typical is questioning the entire concept / project immediately before implementation
Also occurs at earlier stages (i.e. “We tried that before and it didn’t work” at idea stage)
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History of Distance Education at GPRC
From early 1970s Certificate & Diploma Programs Non-credit & Interest Courses
Delivered by Traveling & regionally-based instructors Correspondence 1982’s Big Innovation – Teleconferencing with
Videotaped Lectures & Course Packages Local program administrators in regional communities
Steady but Small. Occasionally Fading to Invisibility
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Online & Videoconference Instruction
Two major distance technologies adopted by GPRC – both mid 1990s
Reliant entirely on individual initiative “Make It So” Model
Ad hoc development by individuals – typically outside of regular contract
Backfilling to provide supports – often inadequate
Not built into core business of institution.
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Videoconference LEE Funding – in part through Alberta North Started with a bang and then limped – never
disappeared but didn’t grow Issues
Inadequate support plans – especially far end Astronomical costs – especially for bridging
services Quality not yet of a reasonable or reliable
standard Faculty resistance and lack of administrative
support
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Online
Office Administration External Server Collaborative Efforts within Alberta North Built in Authorware by a single instructor & hosted
off-campus – encountered the burn-out factor
Success story in some respects Complete program Long-running & regularly updated
Under-resourced with erratic quality – therefore under-enrolled
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Collaborative Efforts Alberta North
Valuable source of capital funds Source of students & supports for students Resource drain (staff time) and not well-
publicized eCampusAlberta
Potential recognized Some individual courses mounted Not incorporated into an overall plan and
has been under-resourced
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Considerations for Small Organizations
Advantages Innovation Occurs at the
Margins Inherently Flexible Everyone has a Voice Responsive to the Market Self-Contained Non-Bureaucratic Accessibility Mandate
Disadvantages eLearning Innovation
needs adaptation for the margins.
Risk Adverse Everyone has a Voice Don’t Know the Market Isolated Informal Power Stuctures Accessibility Mandate
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GPRC Situation at the Strategic Decision Point
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Risk, Uncertainty, and Innovation by Stage
Uncertainty & Risk Sunk Cost Information
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Risk Factors
Wasted Resources Turn-off Factor Reputation with Funding
Consequences Reputation with Community Internal Competition Declining Enrolment
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How to Ensure Failure Endless Discussion – Needs Assessments, Philosophy….. High Level Commitments without Process or Resources If there is a dollar, chase it….If there is a technology use
it. Facilitate and Reward Renegades/Mavericks Pilots that aren’t actual pilots or don’t happen Continued belief in “Profit” from eLearning Belief that eLearning is new and the old rules don’t apply. Inadequate resources Lack of role definition
Failure to Follow a Defined and Accepted Process
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Process for Getting it Right High Level Buy-In to Purpose and Process
Clear Answer to the WHY and WHAT Questions Appropriate Tasking & Resources
Structured Rewards and Expectations Build it into Contract and Job Description? Empower adopters with resources and support
Ignore the Laggards and Luddites Evaluate & Learn from Mistakes Normalize It and Institutionalize It.
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Why are We Doing this Anyhow?
Students have changed – Multiple demands on their time The way they get information Remember, It’s only technology if you are
born after it. (Mardere Birkill – Portage College)
Competitive Environment Other Alberta institutions Private sector players
Need for Flexibility with Looming Faculty Crisis
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What Is GPRC Actually Doing? Common Policy & Goals
Senior Administration Advisory Committee of Stakeholders Program Leaders Team
Resources Common Platforms
Blackboard Videoconference Elluminate
Instructional Design Centre QA Standards Design & Training Resources RFP Process to Access Limited Resources Budgeting Process
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Key Missing Pieces
Priority Process Strategic Directions Allocation of Limited Resources
Evaluation Process
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Conclusion The intersection of risk and costs is essential Backward movement (to Idea) risks renegades
and rebels Forward movement (past Alpha) requires
institutional buy-in and normalization Pace of change requires continual adaptation Critical roles need definition (content vs.
design) – Fear of adding to job of instructors, IP issues,
more evaluation, and institutional control needs to be overcome