changing the story one meme at a time: measuring the impact of collaborative messaging with young...

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+ Changing the Story One Meme at a Time: Measuring the Impact of Collaborative Messaging with Young Parents Jenni Kotting Susy Chávez Herrera #YTHLive

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  1. 1. + Changing the Story One Meme at a Time: Measuring the Impact of Collaborative Messaging with Young Parents Jenni Kotting Susy Chvez Herrera#YTHLive
  2. 2. + Values Shame & Stigma Free Media Young People as Agents of Change Trust Youth Decision-making Working in Partnership with Young Parents Collaborating on Social Media Measuring Results Monthly Strategies
  3. 3. + Illinois Caucus for Adolescent Health Young Parents Family Network Co-created yearlong campaign Focus on Title IX Rights in Schools Several community town halls Video storytelling Poster distribution to schools Next Up: Birth Justice
  4. 4. + Jonathans Video Story, Young Father & Network Member Presented to a room full of teachers, administrators, and organizers in Chicago.
  5. 5. + Social Media Analytics
  6. 6. + What worked the best? Free on Twitter $5 Boost on Facebook
  7. 7. + Justice for Young Families Memes California Latinas for Reproductive Justice By working alongside parenting, pregnant, and non-parenting youth, J4YF works towards policies that promote the health, equity and dignity of young families. One Week Campaign: August 25-31, 2014 Invited organizations around the nation to participate Provided FB messages, tweets, and more to promote principles
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  11. 11. + Whats Next? Young Parents Coast-to-Coast Videos ICAH, CLRJ, and the MA Alliance on Teenage Pregnancy Feature Words of Wisdom rather than Cautionary Tales Make the Most of Mamas Day Using Hashtags: #J4YF and #NoTeenShame Month-long planning and filming process in response to shaming memes currently in existence Support us during May!
  12. 12. + Unedited Sneak Peak! #YTHLive