CHANNEL RESEARCH AND EVALUATION

Finnlea Murphy

PS B - PUBL IC SERVICE BRO ADCASTIN G

PSB is a public broadcasting service unlike many other channels who broadcast for their own commercial benefits. To qualify as a PSB a company should have their channels viewed freely nationwide. An example of a PSB would be the BBC. 

BBC

The BBC offer a range of channels that provide a range of documentaries.

BBC one is a channel that offers ‘storytelling’ documentaries. The target audience seems to range from 35 all the way to 60 with documentaries such as ‘great British railway journeys’.

BBC three is another channel that provides documentaries from the BBC. There is a major difference in target audience age between bbc one and bbc three. BBC three documentaries seem to have a target audience of 16-25 year olds with documentaries such as; ‘Snow, Sex and Suspicious parents’.

CHANNEL 4

Channel four have a range of target audience from 18-35 which seems like a large difference. Although this is, channel four have managed to successfully attract their audience with a range of documentaries such as ‘How Britain worked’ and ‘Henry VIII’s Lost Palaces: A Time Team Special’.

They also make media content that are relevant to current affairs to help inform the public. Channel 4 also has a more of a variety of channels that again target different styles of audiences such as E4, More4 and Film4, however most documentaries are shown on Channel 4, Film4 and More4

CHANNEL 5

Channel 5 like many of the other channels provide a variety of programs. The channel mainly broadcasts entertainment produce such as game shows and reality TV. They supply documentaries such as ‘highland emergency’ which is very real and dramatic which is key to an entertainment channel.

ITV

ITV are the largest commercial channel in the UK, consistently attracting the largest audiences of any UK commercial broadcaster. They broadcast free-to-air on Freeview, digital satellite (Sky/Freesat) and cable, and are funded by advertising and sponsorship.

ITV have more channels then just ITV 1; Digital channels ITV2, ITV3, ITV4 and CITV plus HD and time-shifted channels are growing audience and revenue.

OUR DOCUMENTARY

We have decided that our documentary will be broadcasted on channel 4.

We have made this decision as we feel Channel 4 is widely known, has a variety of different separate channels and is aimed partially t younger people with who we feel we could attract easily. Saying this, I still feel our documentary will be suitable for an older audience as body confidence issues can occur on any ages.