channel four colour pallet

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I have looked at channel fours design and compared it to my own images which I have edited.

TRANSCRIPT

Page 1: channel four colour pallet

I have screen shot this image from my a footage clip which will be shown in the documentary, I

have edited this screen shot image to enhance the colouring of my mums face by correcting the

colour exposure and shadows in contrast. The extreme close up of my mums eye symbolises the

audience are looking into my mums past through the documentary. I have edited the Channel

four logo into the right top corner to show my understanding of a colour palette the black and

white contrast and enhance the colour mood of the image which is one with dark themes.

In future images I can edit the images by looking at black and white along with different colour

filters which could be used over the image to represent an emotion or theme surrounding the

image for example I have looked at the programme desperate housewives in this image I like the

use of vibrant and punchy tones of pink and green which are harmonies however do also

contrast each other. Therefore I will experiment with the use of the colour pink, blue and green.

This screen shot connotes my developmental though process of editing; my comparison of using a black filter

in comparison to the original colour of my footage; I have chosen to use a black and white filter over all of my

footage for my documentary as I feel it is a more effective use of colour the footage looks harsher and more

exposed therefore I believe the style will appeal to my target demographic especially as in my questionnaire a

lot of the people said they liked the style and use of old footage in documentaries and by using a black and

white colour scheme I am re-creating the old footage style.

Page 2: channel four colour pallet

This image has been edited in

a black and white style the

colours reflect raw emotions

which are evident in my

documentary the colour style is

also has a reflective continuity

as the documentary’s footage

is going to have been edited

using a black and white filter in

final cut express called

grayscale. I believe the

coloured copy on the first page

is more lifelike and striking in

some ways as the image in

colour highlights my mum’s

eyes and makes the image

looks more professional by

using black and white in this

image you are not able to see

the colouring detail. Therefore I

am still undecided about the

predominant image I am going

to use as the programme

banner and on the double page

spread and newspaper article.

This second image has been

edited using a blue filter on this

word document. The image

has a cold and distant emotive

atmosphere when you look at it

however you are able to see

more detail and the use of blue

also allows the image to have

highlights which are more

visible.

In this third image the use of a

pink filter is rather over

powering and unappealing ,

the colour also makes me think

of a carton and may connote

that the documentary is more

than a mockery than a

documentary therefore this

image would not be suitable for

use. However a benefit to this

colour is that if I was to use this

image it would signify that my

documentary is targeted at a

female audience specifically.

Page 3: channel four colour pallet

http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf

I have screen grabbed the image so that I am aware of the different combinations furthermore

when I am creating my newspaper and double page spread I will be aware of the key colour

schemes used I will also be able to compare the colours I use to these colours so that my logo

looks as authentic as possible. I plan on screen grabbing a scene from a clip in my documentary

and then editing the image and pasting the channel 4 logo on top of the clip. Furthermore writing

the title of the documentary in the channel 4’s font style so that my documentary is as realistic as

possible. I would like to also create a programme banner like the ones which are used on the 4OD

website to advertise a show and what time or day the programme will be shown, I can experiment

with different font colours and the titles colour scheme which should reflect on the images colours.

I have not yet decided whether I wish to advertise the documentary in my magazine double page

spread and newspaper in colour or in black and white like the documentary. However through the

development of my editing of images I could cut up different portions of the same photo and

combine different colour schemes.

Much like this banner from the

programme; ‘Seven days’. The merging

of photos represents a changing identity

and could link to my mum questioning

her own identity on the journey of

filming the documentary.

Colour pallet used on Channel four’s logo:

Page 4: channel four colour pallet

This poster uses a pink, white

and green colour pallet, the

use of a pink is linked to the

characters clothing and

further signifies to the

audience the programme is

targeted at a female

audience. The title font style

is based on channel fours

advertising style, the title of

the programme has been

written in white and can be

linked to various objects in

the photo such as the

woman’s white gloves and

the white picket fence

The Channel 4 logo

has been styled in a

pink colour scheme

reflecting the

predominant colour

of pink, the darker

tones of the logo is

in black and links in

with the background

colour of the trees

in shadows. Other

colours the font

could use would be

green and white

however I believe

the colour is

appropriate as the

logo is able to tie in

all of the different

colour schemes.

A brands identity is predominantly in

their logo and colour scheme,

generally a logo is located in the

bottom right hand corner of a page

however Channel four have chosen

to place their logo in the centre right

of the page this reinforces the unique

style of the brand further.

Channel fours typeface is called C4. The font style is available onpc’s and mac’s.

This green edited image is rather striking however the colour; ‘green’ could be associated with

jealousy and envy which is not the message I want to signify to my audience. The colour is also

rather over powering and can link to this banner of the Desperate Housewives.

Therefore it would not be

an appropriate choice for

my documentary; however

the development of editing

the different images and

using different colour

schemes signifies my

development of editing and

my understanding of how

colour is used in media

texts.