tells you which is the

in India

’dSabse College 2010

tells you which is the

in India

’dSabse College 2010

asked the junta to decide the

Sabse ’d College on Facebook!

Is your college the Sabse

LIKED College in India?

Is your college the Sabse

LIKED College in India?

asked the junta to decide the

Sabse ’d College on Facebook!

Is your college the Sabse

LIKED College in India?

Is your college the Sabse

LIKED College in India?

Across all

colleges in India

Objective

To create a buzz amongst the college students in India

To increase the interaction on the Channel ’s Facebook Page

..as a lead-up to India’s Biggest College Fest –

To create a buzz amongst the college students in India

To increase the interaction on the Channel ’s Facebook Page

friends

cuttin

g chai

vada pav

canteen

friends

cuttin

g chai

vada pav

canteen

where do you find all this?

friends

cuttin

g chai

vada pav

canteen

College!

How would you show your loyalty towards your Alma Mater?

How would you possibly give back what your college has given you?

What would you do to make your college stand out from the rest?

ouranswer to these questions was

… a Channel [v] India initiative

Sole Purpose of the Application

Sole Purpose of the Application

To find the most ‘d college in India

Out of all the colleges across the country

Was it possible to find

that ONE out of so many?

ONE

that stands out from the rest

ONE

that stands out from the rest

that has what it takes to be

bloody cool

ONE

that stands out from the rest

that has what it takes to be

bloody cool

that could be crowned asSabse ‘d College 2010

BrainwaveBrainwave

With over 16,000 plus colleges spread all across India, the youth are most passionate about the place they call home -

College!

[v] created a simple voting application where the users had

to LIKE their college and show support

This was a Channel [v] Initiative as a run-up to India’s biggest Inter-collegiate fest –

The Nokia India Fest 2011 in Goa

Application Introduction

Find Your College Here

Hit lllllllllll..to support

Your College

Application Introduction

Hit lllllllllll..to support

Your College

Oh, and did mention the gratification of 5 Lakhs for the winning

college?

Find Your College Here

Application Introduction

Add your College if it’s not on

the list

Invite friends to Your College

Check who’s leading the race!

Wear your support on your sleeve

Winner!

Winner!

Bloody Cool

Winner

Rizvi College of Arts, Science &

CommerceBMS and BMM,

Bandra, Mumbai

Winner!

The Principal of Rizvi College receiving the Cheque of Rs. 5 Lakhs at Nokia India Fest 2011, in Goa!

Interpreting the Numbers

Interpreting the Numbers

Results

Fan base on 12th Dec, 2010 3,43,185

Fan base on 31st Jan, 2011 6,48,079

Interpreting the Numbers

Results

Fan base on 12th Dec, 2010 3,43,185

Fan base on 31st Jan, 2011 6,48,079

Absolute Growth 3,04,894

Percentage Growth 189 %

Interpreting the Numbers

Results

Total Number of Impressions

8 Million!

Absolute Growth 3,04,894

Percentage Growth 189 %

Interpreting the Numbers

Milestones

Application Starts

12th Dec, 2010

28th Dec, 2010(Second Week)

13th Jan, 2010(Fourth Week)

Active Users: 60,215

Active Users: 76,376

End of SLC

Interpreting the Numbers

Milestones

Application Starts

12th Dec, 2010

28th Dec, 2010(Second Week)

13th Jan, 2010(Fourth Week)

Active Users: 60,215

Active Users: 76,376

As a matter of fact, owing to tremendous response we had to

upgrade our servers

End of SLC

Response

Response

was tremendous!

500+

Comments

DAILY!

Response

was tremendous!

500+

Comments

DAILY!

76000+ Active Users

TestimonialsTestimonials

Passionate collegians, led to a stiff competition with every collegian wanting their

alma mater to be the SABSE LIKED COLLEGE IN INDIA

Passionate collegians, led to a stiff competition with every collegian wanting their

alma mater to be the SABSE LIKED COLLEGE IN INDIA

We had pre-loaded the Application with over 2,000 colleges

We had pre-loaded the Application with over 2,000 colleges

Over and above, more 8,000 colleges were added to the Application by the students

This created a buzz on Facebook with a stiff competition amongst the youth to make their college..

We had pre-loaded the Application with over 2,000 colleges

Over and above, more 8,000 colleges were added to the Application by the students

This created a buzz on Facebook with a stiff competition amongst the youth to make their college..

We had pre-loaded the Application with over 2,000 colleges

Over and above, more 8,000 colleges were added to the Application by the students

THANK

YOU!