Chaos MarketingStop the Insanity!

@SocialPMChick#ChaosMarketing

Wendy Kay EmersonDirector of Digital Marketing

They’re all the SAME!

Digital MarketingInternet MarketingOnline Marketing

January 2014ChiefMarcTec.com

Stop the Insanity!

Your website should not:- Be a “time-suck”- Be cluttered- Be a content maze- Make conversions difficult- Send mixed messages

Stop the Insanity!

Your website should:- Be easy to navigate- Be visually appealing- Have clear calls-to-action, making conversions

easy- Have effective landing pages- Be mobile responsive- Be a living-breathing entity

Content marketing is the art of communicating with your

customers and prospects without selling.

Companies who blog 15 or more times a month

generate 5 times more web traffic

than companies who don’t.

Web users are 94% more likely to click on content with images

than plain text posts.

The use of videos in content marketing increased 73%

in the last 12 months.

The use of videos in content marketing increased 73%

in the last 12 months.

Focus on two or threesocial channels and

excel at them.

Source: SmartInsights.com

The best way to succeed is toconstantly measurewhat is working and

what isn’t working and make the necessary

adjustments.

2016 Digital Marketing Trends

• Mobile traffic will dominate over desktop traffic• Video Content and Advertising will increase• Buy Buttons across social channels emerging• Wearable Technology marketing will increase• Personalization in marketing messaging• Podcasts and Audio Content consumption will rise• Social Advertising continues to increase

Source: SearchEngineJournal.com

To prevent chaos marketing:• Start with your website• Develop your content strategy• Choose your channels wisely• Excel• Measure and Adjust

Thank you!Wendy K Emerson

Twitter: @SocialPMChick

Data Source:http://www.business2community.com/social-media/104-fascinating-social-media-marketing-

statistics-2014-2015-01084935