chapter 1 achieving success through effective business communication copyright © 2014 pearson...
TRANSCRIPT
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Chapter 1
Achieving Success Through Effective
Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 1 -
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Understanding Why Communication
MattersCommunication is the process of transferring information and
meaning (understanding).
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 3
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For Your Career
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Improving your
communications skills is the
most important step you
take in your career.• Write• Speak• Listen
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5
Effective Communication
Chapter 1 -
•Practical•Factual•Concise•Clear•Persuasive
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What Employers Expect
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Organizational Skills
Coherence and Persuasion
Active Listening Skills
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What Employers Expect
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Communication Diversity
Communication Technology
Writing and Speaking Skills
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What Employers Expect
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Business Etiquette
Ethical Communication
Time Management Skills
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Business Competency Pyramid
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Communicating in an Organizational Context
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Informal Grapevine
Social Media
Interaction
FormalHorizontalDiagonal
Upward
Downward
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Center on Your Audience
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The “You” AttitudeEmotional Intelligence
Business Etiquette
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“You Attitude”Small Group Exercise
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Global Business
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Business Communication
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Workforce Diversity
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Workplace Communication
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The Interpersonal Communication Process
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Social Communication
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Business Communication 2.0
Business Communication 1.0
“We talk, you listen” “Let’s have a conversation”
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Information Overload
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LessProductive
More Stressful
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 1 -
•Policies•Guidelines•Training
Productivity IssuesInformation Technology Paradox:
Information tools can waste as much time as they can save.
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Reconnect with People
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Maintaining Relationships
Solving Tough Problems
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Unethical Messages
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Plagiarism
Omitting Information
Selective Misquoting
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Unethical Messages
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Misrepresenting Numbers
Distorting Visuals
Privacy and Security
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Ethical Questions
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•Ethical Lapse
•Ethical Dilemma