chapter 7 electronic media copyright © 2014 pearson education, inc. publishing as prentice hall...
TRANSCRIPT
Chapter 7
Electronic Media
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Electronic and Social Media Options
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Texting Web ContentPodcasting(online equivalent Of recorded radio
Or video broadcast)
Email InstantMessaging
Printed Documents
(when to use)
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•Formal Impression
•Getting Attention
•Legal Requirements
•Permanent Records
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Workplace E-MailD
isad
vant
ages •Availability of Alternatives
•Indiscriminate Use
•Low-Value MessagesSome managers reducing or eliminating e-mails for internal communications.
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Workplace E-MailA
dvan
tage
s •Accessing Messages
•Sending Messages
•Scheduling Messages
Planning E-Mail
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Purpose
Policies
Email Hygienespam blocking, virus protection,
Content filtering
Planning E-Mail
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AnalysisAnalyze the situation
InformationGather information
Organization
Writing E-Mail
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•Quality•Subject Line•First Words•Emoticons
Completing E-Mail
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Distributing
Producing
Proofing
Revising
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Courtesy
Work Focus
Security Concerns
Personal Messages
Impromptu Meetings
Complex Messages
Multiple Discussions
Security Guidelines
IM in the Workplace
Versatility of Websites
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•Opportunities•Challenges
Tips for Organizing • Brainstorm likely usage scenarios• Identify likely entry points• Map out entry points and target data• Help visitors find the site’s top level• Provide options for finding information• Be consistent with labels and links
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Drafting Web Content
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Build TrustInverted Pyramid
Style
Information Chunks
Skimmable Format
Concise Link Names
Global Audience
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