chapter 1 digital publishing introduction multimedia for the web 1 multimedia for the web

Chapter 1

Digital Publishing

Introduction Multimedia For the Web

1Multimedia for the Web

Chapter 1 2Multimedia for the Web

Define MultimediaUnderstand the Benefits of MultimediaDiscuss Web-based Multimedia CategoriesDiscover Careers in Web-based Multimedia

Chapter Concepts


Web is effective way to present informationWeb browser makes information easily accessibleMultimedia makes content accessible, interactive, and funMultimedia: use of more than one media element

Introduction


Web-based multimedia:– Online, interactive experience– Incorporates two or more media

elements– Includes text, graphics, sound,

animation, and video– Interactivity: fundamental feature

which gives user some control over the content

Introduction


Introduction


Multimedia is not newPeople accustomed to viewing text combined with graphicsEven silent movies combined video with text captionsWeb-based multimedia exploded due to increased computer processing power and technology

Define Multimedia


Multimedia means more than one mediaIntegration of text, graphics, animation, sound and videoDigitizing different media elements translates them into a format the computer can understand

Define Multimedia


Linear multimedia sites:– Users start at beginning and progress

through a set series of events until they reach the end

Nonlinear multimedia sites:– No established or predefined order– Users have more control over what

they want to pursue

Define Multimedia


Enables user to directly respond to and control media elements

Forms add interactivity

Search engines help users find the information they seek– Spider-based, directory-based, and

pay-per-click search engines

Interactive Multimedia


Different learning styles; visual, auditory, and kinestheticPeople remember:– 20 percent of what they see– 30 percent of what they hear– 50 percent when they see and hear it– 80 percent when they see it, hear it,

and interact with it

Understand the Benefits of Multimedia


Addresses multiple learning styles

Excellent way to convey content

Uses a variety of media elements to reinforce one idea

Activates multiple senses creating rich experiences

Benefits of Web-based Multimedia


Gives life to flat informationEnhances user enjoymentImproves retentionEnables users to control Web experience

Benefits of Web-based Multimedia


E-commerceWeb-based Training and Distance Learning Research and ReferenceEntertainment and Games

Discuss Web-based Multimedia Categories


E-commerce


Uses the Web to serve clients and customersProvides solutions for companies, small or large, to sell products or services onlineVirtual catalogsAt time of checkout, info is securely transmitted

E-commerce


Expand customer baseOpen 24 hours/day, 7 days/weekReduce overhead; operate without a traditional storefrontUse technology to streamline business, increase efficiency, and improve sales; Multimedia elements grab attention to text and products

E-commerce Advantages


Many options for delivering and receiving education over a distancePrepare workers effectively and efficiently via training and retraining Delivered over Internet via Web Browser

Web-based Training and Distance Learning


Advantages:

–Freedom of location–Open entry/open exit–Self-paced instruction–Immediate feedback/assessment–Simulated experiences and

varied learning environments



Rise of digital media has transformed higher educationEnabled students to take courses, complete certificates/degrees onlineResearch suggests Web-based learning is an effective means for delivering instruction



Newsletters, newspapers, magazines, books, encyclopedias, and other reference materials offered online via the Web

Often represent “electronic” versions of existing materials

Research and Reference


The challenge to the developer is to make it easy for the user to find the desired information, as well as to use other multimedia elements such as sound, video, and animation to enhance the user experience effectively



Advantages to offering reference materials in a Web-based format:– Cross-referencing

– Expanded searchcapabilities

– Multi-sensoryexperiences



Web-based multimedia making a significant impact in game and entertainment sitesGame sites offer multilevel, multiplayer entertainmentWeb sites designed to educate as well as entertain

Entertainment and Games


Discover Careers in Web-based Multimedia


Opportunities for individuals with Web-based multimedia skills varyTechnology changes rapidlyWeb professionals must thrive on:– Change and chaos– Love learning– Take initiative– Engage actively in self-education



Important to keep up with technology by reading, experimenting, and self-teachingElectronic portfolio is an important asset when job seekingPlan and prepare portfolios based on career goals



Applicants must be able to prove skills on the spot

Do not underestimate the value of soft skills such as:– Excellent communication and

Interpersonal skills

– Ability to work with clients as part of team



Categories for careers in Web-based multimedia are varied

Position titles and job duties vary depending on industry

Five overall categories discussed include: Management, Production, Art, Content and Support



Executive Producer

Producer

Project Manager

Production Manager

Management-Related Positions


Audio specialist

Computer programmer

Video specialist

Web designer

Web developer

Web master

Production-Related Positions


Animation specialist

Art director

Graphic artist/designer

Interface designer

Photographer

Videographer

Art-Related Positions


Content specialist

Instructional specialist

Writers/editors

Content-Related Positions


Production positions

Quality-assurance

Testers

Sales/Marketing

Customer support personnel

Support-Related Positions


Introduction

Define Multimedia

Interactive Multimedia

Understand the Benefits of Multimedia

E-commerce

E-commerce Advantages

Summary




Entertainment and Games


Summary


Management-Related Positions

Production-Related Positions

Art-Related Positions

Content-Related Positions

Support-Related Positions

Summary

chapter 1 digital publishing introduction multimedia for the web 1 multimedia for the web

Documents

web multimedia

web webbased multimedia

web slide

based multimedia slide

accessible multimedia

fun multimedia

benefits of multimedia

web linear multimedia