chapter 11 quick links slide 1 performance objectives desktop publishing terms word features used...

Copyright 2005, Paradigm Publishing Inc.

Chapter 11

Quick Links

Slide 1

Performance Objectives

Desktop Publishing Terms

Word Features Used

Adding Visually Enhancing Elements

Formatting a Newsletter

Creating Headers and Footers

Using Spot Color

Creating Sidebars

Creating a Table of Contents

Creating Pull Quotes

Creating Kickers

Creating End Signs

Using Linked Text Boxes

Creating Jump Lines

Using Scanned Images

Using Captions

Creating a Masthead

Using Additional Enhancements for Starting Paragraphs

Understanding Copyfitting

Saving as a Template

Sending as an E-Mail Attachment

DTP Pointers

Commands Review

Incorporating Newsletter Design Elements

Advanced Microsoft® Word 2003: Desktop Publishing


Chapter 11

Quick Links

Slide 2



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Upon successful completion of Chapter 11, you will be able to define and create design elements such as a header/footer, table of contents, masthead, sidebar, pull quote, kicker, end sign, jump line, caption, and color, and incorporate them into newsletters.


Chapter 11

Quick Links

Slide 3



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Caption Copyfitting End sign Headers/Footers Jump line Kicker Masthead

Pull quote Scanner Screening Sidebar Spot color Table of contents

Click a link to advance to the related slide.


Chapter 11

Quick Links

Slide 4



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Word Features Used

Borders and Shading

Character spacing Color Headers/Footers Line Spacing Linking text boxes Microsoft Office Onli

ne Templates

Newspaper columns Paragraph spacing Picture Picture editor Reading Layout vie

w Styles Symbols Text boxes

Click a link to advance to the related slide.


Chapter 11

Quick Links

Slide 5



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Enhanced newsletter elements include:• table of contents• headers/footers• masthead• pull quotes• kickers• sidebars• captions• ruled lines• jump lines• graphics, illustrations, and photos• end signs


Chapter 11

Quick Links

Slide 6



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Visually Enhancing Elements

Footer

Header

Table of Contents

Photo

Pull Quote

Masthead

Sidebar Caption

Jump Line

End Sign

Kicker


Chapter 11

Quick Links

Slide 7



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Using Columns: click Format, Columns. Using Text Boxes: click Text Box button on

the Drawing toolbar. Using Tables: click Table, Insert.


Chapter 11

Quick Links

Slide 8



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Microsoft Office Online Templates


Chapter 11

Quick Links

Slide 9



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Microsoft Office Online Templates…/2

The templates were created using linked text boxes.

This method is efficient when you need to make adjustments for copyfitting.

Copyfitting: Fitting varying amounts of text or typographical enhancements into a fixed amount of space.


Chapter 11

Quick Links

Slide 10



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Sample Newsletter Templates


Chapter 11

Quick Links

Slide 11



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Header: Text repeated at the top of every page.

Footer: Text repeated at the bottom of every page.

May include information such as the:• page number• name of the newsletter• issue or date• name of the organization

Horizontal ruled lines are frequently placed in headers or footers.


Chapter 11

Quick Links

Slide 12



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Reading Layout View

Optimizes reading text and increases legibility.


Chapter 11

Quick Links

Slide 13



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Placing Headers/Footers on Different Pages

Click the Page Setup button on the Header and Footer toolbar to:• create a unique header or footer on the first

page.• omit a header or footer on the first page.• create different headers or footers for odd and

even pages.• create different headers or footers for sections

in a document.


Chapter 11

Quick Links

Slide 14



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Spot Color

Spot color: Using another color in addition to black as an accent color in a publication.

Using color always adds to the cost of a publication.

Spot color can be applied to such elements as:• graphic lines• graphic images• borders• background fill• headings• special characters• end signs


Chapter 11

Quick Links

Slide 15



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Spot Color…/2

You can also apply spot color to the background in a reverse text box or to a drop cap.

Variations of a spot color can be obtained by screening.

Screening: Decreasing the intensity of a color to produce a lighter shade.


Chapter 11

Quick Links

Slide 16



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating Sidebars

Sidebar: Information or a related story set off from the body text in a graphics box.

A sidebar can also include a photograph or a graphic image along with the text.

Frequently, the sidebar contains a shaded or screened background.

Sidebars can easily be created by creating a text box.


Chapter 11

Quick Links

Slide 17



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Table of contents: A list of articles and features and their page numbers.

Optional in a one- or two-page newsletter. Needs to stand out from the surrounding

information. It must be legible and easy to follow. Usually located on the front page in a lower

corner.


Chapter 11

Quick Links

Slide 18



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Pull quote: A short, direct phrase, statement, or important point formatted to stand out from the rest of the body copy.

Acts as a focal point, helps to break up lengthy blocks of text, and provides visual contrast.

Must be interesting, brief, and formatted to stand out.

Be consistent throughout the newsletter.


Chapter 11

Quick Links

Slide 19



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating Kickers

Kicker: A lead-in phrase or sentence that precedes the beginning of an article.

Usually set in a size smaller than the headline but larger than the body text.

Can be placed above or below the headline.


Chapter 11

Quick Links

Slide 20



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating End Signs

End sign: A symbol or special character indicating the end of an article.

Use the same color as the accent color. Some examples from the Wingdings and

Webdings font selections include:


Chapter 11

Quick Links

Slide 21



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Word’s text box linking feature makes it easier to create articles that are continued on subsequent pages.

Allows text to flow from one text box to another even if the text boxes are not adjacent or on the same page.

If you add or delete text in one of the text boxes, the remaining text in the other text boxes adjusts.

You can establish more than one chain.


Chapter 11

Quick Links

Slide 22



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating the Link

1. Click the first text box.2. Display the Text Box toolbar.3. Click the Create Text Box Link button.4. Position the pitcher in the text box to be

linked. Click once to complete the link. Move between linked text boxes using the

buttons on the Text Box toolbar.


Chapter 11

Quick Links

Slide 23



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating Jump Lines

Jump line: Text telling the reader that an article continues on another page or is being continued from another page.

Featuring the beginning of several articles on the front page increases the chances of attracting readers.

Must be distinguishable from surrounding text.

Commonly set in small italic type.


Chapter 11

Quick Links

Slide 24



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Scanner: Equipment that converts a photograph, drawing, or text into a compatible digital file format that can be retrieved into specific programs.

Five basic steps to scanning:1. Scan the original and select the desired area.2. Select the output type for final image.3. Resize the image if desired.4. Make other adjustments, such as color,

contrast, and so on.5. Finish the scanned image, by saving, copying,

printing, or placing it in an application.


Chapter 11

Quick Links

Slide 25



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Scanned Images…/2

.tif file format invented for scanning; may also save in .bmp, .gif, .wmf, or .jpg (or .jpeg) formats.

Edit images in Picture editor—photo editing software.

Click Insert, Picture, From File or From Scanner or Camera


Chapter 11

Quick Links

Slide 26



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Captions

Caption: An accompanying description or explanation of a graphic image, illustration, or photograph.

Gives the reader an idea of what is going on, and may entice to read the corresponding article.

Use the Caption feature if elements have to be numbered.

If elements do not have to be numbered, position the insertion point below the element and then type and format the text.


Chapter 11

Quick Links

Slide 27



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating a Masthead

Masthead: A list of persons contributing to the production of a newsletter and other general publication information.

Usually contains:• company name and address• publication schedule• contributors’ names• copyright information

Usually located on the back page.


Chapter 11

Quick Links

Slide 28



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Using Additional Enhancements for Starting

Paragraphs Use a drop cap. Set the first few words of the beginning

paragraph in all caps. Set the first line of the beginning paragraph

in all caps. Set the first word of the beginning

paragraph in small caps. Set the first line of the beginning paragraph

in color. Use a larger type size with more leading in

the first line of the beginning paragraph.


Chapter 11

Quick Links

Slide 29



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


To create more space:• Reduce the margins.• Change the alignment.• Change the typeface, typestyle, or size.• Reduce the spacing before and after

paragraphs.• Reduce the spacing between paragraphs.• Turn on hyphenation.• Condense the spacing between characters.• Reduce the leading.• Remove a sidebar, pull quote, kicker, or end

sign.• Edit the text.


Chapter 11

Quick Links

Slide 30



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Understanding Copyfitting…/2

To fill extra space:• Increase the margins.• Change the alignment.• Change font size.• Increase the spacing between paragraphs.• Adjust the character spacing.• Increase the leading.• Increase the spacing around the nameplate,

headlines, subheads, text boxes, or graphic images.

• Add a sidebar, pull quote, kicker, end sign, graphic lines, clip art, photo, and so on.

• Add text.


Chapter 11

Quick Links

Slide 31



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Creating Styles for Newsletters

Create styles for repetitive formatting. Save time, effort, and keystrokes. Reinforce consistency from page to page as

well as from issue to issue. Style can be edited and any occurrence of

the style is automatically updated.


Chapter 11

Quick Links

Slide 32



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Saves time in creating future issues. Delete all text, pictures, and objects that

will not stay the same. Leave the nameplate and all text, pictures,

symbols, and so on, that will remain the same.


Chapter 11

Quick Links

Slide 33



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


If your newsletter is a one-page document, you could scan it and save it with a .pdf (portable document format) extension and send it as an e-mail attachment.

PDF files are created using Adobe Acrobat software.

The PDF file format captures all of the elements of a printed document as an electronic image that you can view, print, and forward.


Chapter 11

Quick Links

Slide 34



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

DTP Pointers

Use a header or footer to reinforce company or organizational identity.

Consistent formatting of a header/footer helps to establish unity in a publication.

You can edit text in Reading Layout view. The table of contents must stand out from

surrounding text, be legible, and have a consistent design from issue to issue.

Pull quotes should be brief and interesting and stand out from the rest of the text.

Create styles for repetitive formatting.


Chapter 11

Quick Links

Slide 35



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

DTP Pointers…/2

Find out about copyright restrictions on any images you want to scan and request permission, if necessary.

Be consistent in the design, layout, and placement of the masthead from issue to issue.

Copyfitting adjustments are less noticeable when done uniformly throughout the whole document.

Saving a newsletter as a template saves time and keystrokes in the creation of future issues.


Chapter 11

Quick Links

Slide 36



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Commands Review

Borders and Shading dialog box Format, Borders and Shading

Bullets and Numbering dialog box Format, Bullets and Numbering

Clip Art task pane

View, Task Pane, Other Task Panes, Clip Art task pane; Insert, Picture, Clip Art; or Insert Clip Art button on Drawing toolbar

Columns Format, Columns; or Columns button on Standard toolbar

Display Drawing toolbar

Drawing button on Standard toolbar; or right-click on the Standard toolbar, select Drawing; or View, Toolbars, Drawing


Chapter 11

Quick Links

Slide 37



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review

Commands Review…/2

Draw a text box Text Box button on the Drawing toolbar; or Insert, Text Box

Edit Picture Right-click on picture, click Edit Picture at shortcut menu

Format Object dialog box Select object, Format, Object

Format Picture dialog box Select picture, Format, Picture

Format Text Box dialog box Select text box, Format, Text Box

Headers and footers

View, Header and Footer, click Switch Between Header and Footer button to display header or footer pane

Insert a column break Insert, Break, Column break; or press Ctrl + Shift + Enter


Chapter 11

Quick Links

Slide 38



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Insert a text box around selected text

Select text, click Text Box button on Drawing toolbar

Insert File dialog box Insert, File

Insert Picture dialog box Insert, point to Picture, click From File

Insert special characters Insert, Symbol, select Special Characters tab

Kerning

Format, Font, Character Spacing tab, Kerning for fonts, enter specific amount of Points and above to be kerned


Chapter 11

Quick Links

Slide 39



Word Features Used




Using Spot Color

Creating Sidebars



Creating Kickers

Creating End Signs


Creating Jump Lines


Using Captions

Creating a Masthead





DTP Pointers

Commands Review


Link text boxes

Select text box, click Create Text Box Link button on Text Box toolbar; or right-click on selected box, click Create Text Box Link, click inside other text box

Paragraph spacing Format, Paragraph

Styles

Format, Styles and Formatting; or click View, Task Pane, Other Task Panes, Styles and Formatting; or click Styles and Formatting button on Formatting toolbar; or click the Style list box on Formatting toolbar and click More

Tracking

Format, Font, Character Spacing tab, Spacing, Expanded or Condensed or Normal, enter point value in By text box

chapter 11 quick links slide 1 performance objectives desktop publishing terms word features used...

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