chapter 12: traditional advertising media. i. out-of-home (esp. billboards) ii. newspapers iii....
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![Page 1: Chapter 12: Traditional Advertising Media. I. Out-of-Home (esp. Billboards) II. Newspapers III. Magazines A. Audience Measurement IV. Radio A. Audience](https://reader035.vdocuments.net/reader035/viewer/2022062300/56649d405503460f94a19f7d/html5/thumbnails/1.jpg)
Chapter 12: Traditional Advertising Media
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I. Out-of-Home (esp. Billboards)
II. Newspapers
III. Magazines
A. Audience Measurement
IV. Radio
A. Audience Measurement
V. Television
Strengths and Limitations?
Ad Spending 2007 vs. 2006 %CHNG
Internet 18.9National Magazines 7.6Outdoor 7.2National Sunday Supplements 4.9National Cable TV 2.2Spanish-Language TV 1.5Network TV -1.5Local Magazines -1.7Spot Radio -2Spot TV Markets 101-210 -2.6Network Radio -3.9B-to-B Magazines -4Local Sunday Supplements -4.9Spot TV Markets 1-100 -5.1Local Newspaper -7.5National Newspaper -7.7
SOURCE: Nielsen Monitor-Plus
Advertising- Background
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I. Out-of-Home (esp. Billboards)
building illumination banners & wallscapes
bus advertising mobile billboards
sports marketing
bicycles airport advertising
blimps/airships
billboards cinema ads street teams taxi advertising
street teams wrapped vehicles mall displays scooter caravans
EMC Outdoor
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II. Newspapers
Newspaper Ad RevenuesThe Nation's Top 100 Newspapers
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III. Magazines
A. Audience Measurement See Table 12.4, p. 368
Top 100 Magazines Magazine Ad Revenues
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IV. Radio
A. Audience Measurement
Radio Ad RevenueSatellite vs. Free Radio Ratings
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V. Television
Future of the 30-Second Commercial
Discussion Questions: 1, 5, 13, 14