chapter 19 managing personal communications yuan
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TOP 10 Learning Questions for
Chapter 19 : Managing Personal Communications
Yuan JiaoSeptember 24, 2010
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1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
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Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
![Page 4: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/4.jpg)
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1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
![Page 5: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/5.jpg)
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2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
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Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers
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2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
![Page 8: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/8.jpg)
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3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
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Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success
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3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
![Page 11: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/11.jpg)
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4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
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Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
![Page 13: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/13.jpg)
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4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call
A. Direct mailB. Catalog marketingC. Telephone marketingD. None of above
![Page 14: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/14.jpg)
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5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
![Page 15: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/15.jpg)
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Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
![Page 16: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/16.jpg)
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5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
A. Interactive marketingB. Direct marketingC. Both of aboveD. None of above
![Page 17: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/17.jpg)
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6. Which is included in Important guideline for productive e-mail
A. Give the customer a reason to respondB. Personalize the content of your e-mailC. Offer something the customer can’t get via direct
mailD. Make it easy for customers to “unsubscribe”E. All of aboveF. None of above
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Important guideline for productive e-mail: Give the customer a reason to respond Personalize the content of your e-mail Offer something the customer can’t get via direct
mail Make it easy for customers to “unsubscribe”
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6. Which is included in Important guideline for productive e-mail :
A. Give the customer a reason to respondB. Personalize the content of your e-mailC. Offer something the customer can’t get via direct
mailD. Make it easy for customers to “unsubscribe”E. All of aboveF. None of above
![Page 20: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/20.jpg)
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7. Which is a limited area on the web managed and paid for by an external advertiser/company.
A. MicrositeB. WebsitesC. Search adsD. display adsE. InterstitialsF. Internet-specific ads and videos
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A microsite is a limited area on the web managed and paid for by an external advertiser/company
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7. Which is a limited area on the web managed and paid for by an external advertiser/company.
A. MicrositeB. WebsitesC. Search adsD. display adsE. InterstitialsF. Internet-specific ads and videos
![Page 23: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/23.jpg)
http://macyyuan.blogspot.com/
7. Which is a limited area on the web managed and paid for by an external advertiser/company.
A. MicrositeB. WebsitesC. Search adsD. display adsE. InterstitialsF. Internet-specific ads and videos
![Page 24: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/24.jpg)
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8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
A. Buzz marketingB. viral marketingC. NoneD. Both
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Buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary
![Page 26: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/26.jpg)
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8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
A. Buzz marketingB. viral marketingC. NoneD. Both
![Page 27: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/27.jpg)
http://macyyuan.blogspot.com/
8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
A. Buzz marketingB. viral marketingC. NoneD. Both
![Page 28: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/28.jpg)
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Viral marketing, which encourages people to exchange information related one way or another to a product or service online.
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8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
A. Buzz marketingB. viral marketingC. NoneD. Both
![Page 30: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/30.jpg)
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9.Which step involved in managing the sales force:
A. Recruiting and selecting sales representativesB. Training the representatives in sales techniques and
in the company’s product, policies, and customer-satisfaction orientation
C. Supervising the sales force and helping reps to use their time efficiently
D. Motivating the sales force and balancing E. Evaluating individual and group sales performanceF. All of aboveG. None of above
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Steps involved in managing the sales force: Recruiting and selecting sales representatives Training the representatives in sales techniques and
in the company’s product, policies, and customer-satisfaction orientation
Supervising the sales force and helping reps to use their time efficiently
Motivating the sales force and balancing Evaluating individual and group sales performance
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9.Which step involved in managing the sales force:
Which step involved in managing the sales force:A. Recruiting and selecting sales representativesB. Training the representatives in sales techniques and
in the company’s product, policies, and customer-satisfaction orientation
C. Supervising the sales force and helping reps to use their time efficiently
D. Motivating the sales force and balancing E. Evaluating individual and group sales performanceF. All of aboveG. None of above
![Page 33: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/33.jpg)
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10. Which method can get powerful feedback, and improve product effectively?
A. Customer’s behaviorB. Word of mouthC. ResearchD. Repurchase
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A key aspect of social network is word of mouth. It can be particularly effective for smaller businesses for whom customers may feel a more personal relationship.
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10. Which method can get powerful feedback, and improve product effectively?
A. Customer’s behaviorB. Word of mouthC. ResearchD. Repurchase
![Page 36: Chapter 19 managing personal communications yuan](https://reader036.vdocuments.net/reader036/viewer/2022081414/54bea8094a795911588b4604/html5/thumbnails/36.jpg)
http://macyyuan.blogspot.com/
TOP 10 Learning Questions for
Chapter 19 : Managing Personal Communications
Yuan JiaoSeptember 24, 2010