chapter 3 technological, legal, and ethical considerations 3

Chapter 3 Technological,

Legal, and Ethical

Considerations

3

Chapter 3 Krizan Business Communication ©2005 2

How can companies use Web Pages to market their goods and services?


Web sites feature companies’E-mail addressesBusiness addressesAdvertising informationProduct informationOrder forms


Compare and contrast primary and secondary research.


Both are methods for gathering data to gain knowledge.


Primary research refers to gathering information from original sources.


Secondary research is locating and studying information gathered by other researchers.


Give examples of pros and cons for telecommuting employees.


ProsCreates greater flexibilityIncreases productivityDecreases employee

turnoverReduces need for costly

office space


Cons Minimizes office face-timePromotes worker isolationCreates non-standard work

weekNecessitates productive

home work environment


How could employees misuse e-mail and the Internet?


Employees misuse e-mail and the Internet when theySend personal messagesForward jokesPlay gamesSurf the net


What is spam?


Spam is unwanted bulk e-mail with copies of the same message going to multiple persons.


What problems can spam cause ?


Spam mass mailings may advertise questionable products or services.


Responding to spam can lead toMore spamHarassment Identity theftCredit card theft


Compare and contrast plagiarism and paraphrasing.


Both terms refer to using others’ ideas.


Plagiarism is using ideas of others without giving them credit.


Paraphrasing is using your own words to restate the original meaning of other’s ideas.


How have “Plain English” laws helped consumers?


“Plain English” laws help assure consumers can understand business documents.

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