It is a close up shot of the boy; this is used to show emotion on his face, it also can show cuts that he has obtained.

This poster uses direct address, this is used to engage the audience, this makes them look into the child’s eyes and provoke a reaction.

This is a high camera angle this has been done to make the boy look small and vulnerable, provoking an emotional response from the audience.

The font is big bold and plain white; this is because the poster is aimed at adults, also to represent how simple and clear it is to give to this charity, this is known as anchoring.

The word “now” is used as a command word, this used to command the audience to give to this charity, it also gives the effect that there isn’t much time left to do it.

Text in childish handwriting, also uses of quotation marks these both give the effect that a child has written it themselves, it also makes the audience realize they may not just be damaging themselves but also there children.

The fact at the bottom is used to shock the audience; it is also in normal non serif font, showing that this ad is aimed at adults.

They have taken the well known fear of spiders, to show what really scares this girl, the audience can tell it is a girl, from the flowers in the background, the spider is also made to look big thanks to shadows and lighting.