Instagramstrategy

March 2015 : Housing rebranded itself & announced a new logo. Brand wanted to establishthis logo in people's mind and create maximum brand recall.

Thus, an Instagram campaign was designed. #LookUpcampaign consisted of 90 degree photos which Housingwould post on its Instagram account asking everyone toparticipate and send entries. Amateur photographers fellin love with the logo while clicking for the contest. Theycould see the logo anywhere and everywhere. A fewcelebrities participated as well.

It was made sure that the brand vision (optimism) andvibrant colours transpired in every picture posted bybrand handle so that the rules became simple tounderstand. It was appreciated greatly by both Instagram& Facebook. Housing also became one of the most lovedbrand on Instagram. Within 7 days approximately 5,000pictures were received, making the logo iconic. Facebookshowcased our posts in an offline exhibition at FacebookIndia Client Council. Till today, Housing is tagged in 90degree images.

#LookUp

Houses of India

With Housing changing the logo and the business model (closing rent and other verticles andcontinuing only with buy/sell), Instagram strategy had to be reworked.

Every home has a story, and Housing.com iscelebrating these stories with #HousesOfIndia: a photostory of beautiful homes across the country, and theintriguing stories they hold. Every home featured onHOI has home owners living in it and are not occupiedby renters. This initiative has again been greatlyappreciated by Instagram. Grab your coffee and enjoythese warm stories on @housingindia.

#HousesOfIndia