chelmsford borough council

ChElMSfORD 2012Gateway to the Games

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Chelmsford Borough Council will make the most of the borough’s proximity to the locations of the Olympic and Paralympic Games in 2012 - maximising opportunities to create a lasting legacy for residents and businesses.

Councillor Ray RideCabinet Member for Leisure and Culture, Chelmsford Borough Council

“I am delighted to introduce you to our plans for Chelmsford moving towards london 2012.

With superb transport links, Chelmsford is a true ‘Gateway to the Games’ - a great place to visit and use as your base for london 2012. Travel time of only 25 minutes by direct rail to the main Olympic site at Stratford means you will get to your stadium seat within an hour. Essex also has two Olympic venues on our doorstep - the mountain biking circuit at hadleigh farm and the white water canoeing in Broxbourne.

Chelmsford boasts seven lOCOG* approved Pre-Games Training Camps equipped for Olympic and Paralympic sports, providing athletes with a package of first class facilities, accommodation and medical backup - all with easy access to london.

In the lead up to 2012, Chelmsford is delivering a range of unique projects and events showcasing exactly what we have to offer.

We will use the power of the Olympic flame to bring lasting benefits to Chelmsford, helping to establish a legacy from london 2012 and continuing with projects that have already achieved the london 2012 Inspire Mark.

I look forward to welcoming you to Chelmsford in 2012.”

Danny Crates2004 Paralympic Champion Gold Medallist, European Champion, Paralympic World Cup winner and World Record holder

“I am pleased to be in a position to support Chelmsford ahead of the 2012 Olympic and Paralympic Games. Chelmsford’s lOCOG approved Pre Games Training Camps are superb - offering athletics (indoor/outdoor), hockey, equestrian sports, gymnastics and Paralympic facilities.

from personal experience, I know what’s needed from a successful training camp and it’s clear that Chelmsford can offer a complete package - top class sports facilities, secure accommodation and transport provisions to meet the needs of sports specific squads and multi sports teams.

All this ... and only 25 minutes from the main Olympic site in london. Chelmsford certainly is a Gateway to the Games!”

ChElMSfORD BOASTS SEvEn lOCOG APPROvED PRE-GAMES TRAInInG CAMPS EquIPPED fOR OlyMPIC AnD PARAlyMPIC SPORTS PROvIDInG AThlETES WITh A PACkAGE Of fIRST ClASS fACIlITIES, ACCOMMODATIOn AnD MEDICAl BACkuP - All WITh EASy ACCESS TO lOnDOn.

...AnD Only 25 MInuTES fROM ThE MAIn OlyMPIC SITE In lOnDOn. ChElMSfORD CERTAInly IS A GATEWAy TO ThE GAMES!

* lOCOG - london Organising Committee of the Olympic and Paralympic Games

2 www.chelmsford.gov.uk/chelmsford2012

national & Regional

Chelmsford - County Town of Essex

Internationally renowned as ‘the birthplace of radio’, Chelmsford was home to the work of Guglielmo Marconi, his pioneering discoveries and first radio factory.

Chelmsford is a vibrant 21st century community of 165,000 people, renowned for its world class events such as the v festival and the World Scout Jamboree in 2007, to innovative festivals like ESSEXstreetdiversions and The 3foot People festival.

Ranked as one of the top 10 places to live in the uk, a recent national study found that Chelmsford residents are the happiest in the country, enjoying a fulfilled life. located at the heart of Essex, the town is surrounded by attractive countryside with the Essex coastline, the longest of any county in the uk, close by.

Superb infrastructure

london’s airports are all within comfortable travelling distance with london Stansted only 30 mins drive away. Seaports at harwich and felixstowe are a similar journey time from Chelmsford to the north. A fast, direct rail connection links the town to the main Olympic site at Stratford, in just 25 minutes. Motorway routes provide quick and convenient access to transport gateways through Essex and onto london and the wider region.

Working with partners across Essex and the East of England

In 2009, Chelmsford Borough Council revised its Olympic action plan which includes sport, culture, tourism, business, transport and volunteering. This plan emphasises the partnerships required to deliver many of the Council’s proposals.

local plans and proposals feed into countywide, regional and national organisations responsible for managing london 2012.

local partners

Chelmsford’s successful bid to lOCOG for approved Pre-Games Training Camps status was co-ordinated by the Chelmsford Sport Consortium, comprising Anglia Ruskin university, Writtle College, Essex County Cricket Club, Chelmsford hockey Club, new hall School, Great Baddow high School and Chelmsford Borough Council.

Essex

The Essex Strategic Board for 2012 (ESB) represents Essex’s interests at regional and national levels. ESB is focused on securing a legacy from london 2012 and Chelmsford shares that aim, working in delivery groups addressing six prime objectives, as shown in the diagram above.

1 increase physical activity and sports participation

2 deliver a successful Cultural olympiad

3 maximise the economic impact of the 2012 Games in Essex

4 learning and development

5 Supporting volunteers

6 Pre Games Training Camps: leveraging Essex’s existing infrastructure

East of England

nations and Regions East (nRE) co-ordinates the work of counties (including Essex) throughout the East of England. Work undertaken by Chelmsford feeds into nRE before going on to lOCOG - together with work from other uk regions.

nations and Regions East aims to create a sustainable legacy beyond the sporting landscape, including economic development and regeneration, skills and employment, education, tourism, culture, and health.

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Sport

Developing a healthy borough

Chelmsford Borough Council continues to invest in a range of community sports projects, establishing Chelmsford as an active, healthy and successful sporting borough. london 2012 provides a major opportunity for people in the borough to achieve even more.

Catering for adults and children, our notable projects have received acclaim from regional and national sports bodies and generated high participation levels:

• The Chelmsford minigames - introduced in 2008, this event introduces 1800 primary school pupils to the drama of the Olympic Games every year. Including an opening ceremony with schools parading as Olympic countries, the event features sporting competitions and a medal ceremony running over three days. By 2012, our aim is that every local primary school child will have taken part in this annual event. This event has been awarded the coveted Inspire mark by lOCOG.

• Get Back Into… a programme of coaching sessions encouraging adults to take up a new sport or rediscover a previous interest has proven very popular. Sessions have helped many older people experience activities for the first time like climbing, trampolining, Tai Chi, ice skating, netball and badminton.

• mountain Bike racing has taken off in Chelmsford in a big way with the introduction of a six race series called ‘Mud Sweat and Gears’, catering for children as young as 10 years old, up to adults and older people. A programme of cycle coaching with teenagers has also led to a new Secondary School Mountain Bike Series.

Plenty more to achieve

looking forward, the successful Chelmsford Minigames will be replicated across Essex using Chelmsford’s model as best practice template and plans are in place to ensure elite sports people have equipment specific to their training needs within their local clubs.

Coaching of gifted and talented young people will be expanded to run throughout the school holidays and all year round. There is also a volunteer drive to encourage people to support local sports clubs or help form new ones where there is a need.

What will be the legacy?

• A more active and healthy population with people enjoying taking part in sport

• Children inspired by the Olympics and the events in which they have taken part

• An increased number of volunteers regularly giving up their time to support others

• An increased number of real opportunities to take part in sport with pathways to ensure that anyone from any background and any ability can fulfil their sporting potential


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Pre Games Training Camps

hosting an Olympic nation will provide a huge boost to sport in Chelmsford, extending hospitality to people from different background and cultures.

Chelmsford is working closely with Essex County Council and other training providers throughout Essex to offer a strong package of venues that represent an attractive proposition to national Olympic Committees and Paralympic Committees.

Danny Crates and uk Trade and Investment representatives are supporting Chelmsford in this task. The Council remains confident that it has the facilities and location to attract Olympic and Paralympic athletes ahead of the Games.

a lasting legacy

With so much planned leading up to 2012, Chelmsford will embrace the Olympic spirit to continue developing an active and healthy approach to sport. We know that children are inspired by the Olympics and are keen to try out new events and activities. The Council continues to open up pathways to ensure residents from all backgrounds and levels of ability can fulfil their sporting potential.

The following facilities have been approved as Pre Games Training Camps for the Olympic and Paralympic Games.

venue Approved Olympic Training Camp Approved Paralympic Training Camp

Anglia Ruskin university fencing

Chelmsford hockey Centre hockey

Chelmsford Sport and Athletics Centre Athletics, fencing Paralympic Athletics, Boccia, Wheelchair fencing, Goalball

Riverside Ice and leisure fencing, Rhythmic Gymnastics, Judo, Trampoline, Wrestling

Boccia, Goalball, Paralympic Judo, Wheelchair fencing

Essex County Cricket Club Archery

Writtle College and Great leighs Race Course Equestrian

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Investing in Chelmsford’s cultural life

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Culture & Tourism

Chelmsford leads the way in delivering an innovative cultural events programme to local people and those from further afield. Working in partnership with local businesses and the community, Chelmsford Borough Council supports local creative talent; showcasing work of high artistic quality to engage and inspire the local community.

In recent years, events in Chelmsford have achieved regional cultural significance. Its community festivals attract large audiences from around eastern England and beyond. Its mix of cultures makes Chelmsford Borough a vibrant and distinctive place to live, work and visit:

• The 3foot People Festival - the uk’s only festival for children aged under 5 - bringing magic and wonderment to over 6000 pre-school children and their carers each summer. The town’s Central Park is transformed into a tented village with dozens of activities for young people to experience including crafts, singing, dancing, science, live animals and storytelling

• The Fling - Festival of Assorted Amusements. The award winning, adult equivalent to the 3foot People festival. featuring a fabulous cast of talented artistes, performing cabaret, music, poetry and comedy, adults can immerse themselves in a world of innocent fun and delight, living for one evening through the eyes of their inner child

• ESSEXstreetdiversions - International festival of Street Theatre. Attracting theatre companies from across the world to Chelmsford town centre to showcase high quality outdoor performance at this popular free arts festival.

hIGh ARTISTIC quAlITy TO EnGAGE AnD InSPIRE ThE lOCAl COMMunITy.


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The County’s cultural capital

Chelmsford’s expertise in delivering cultural events has led to the Borough Council event managing two major, Olympic cultural highlights - ‘East meets West’ in Brentwood (2008) and ‘Essex Global Gala’ in Chelmsford (2010) - each part of Inspire Mark festivals.

In 2012, the spectacle of the Olympic and Paralympic Games takes place just 25 minutes from Chelmsford. Many participants including athletes, spectators and visitors from all over the world will want to be part of the celebration.

Between now and then, Chelmsford will be enhancing its distinct, innovative approach to public events, developing ambitious celebrations, ready to welcome the world in 2012.

The heartbeat of Essex

These efforts will culminate in a large-scale festival in July 2012, to coincide with the final steps of the Olympic Torch Relay, a week prior to the Opening Ceremony of london Games. This ambitious open air event will be held in hylands Park, Chelmsford and will bring together the very best of Essex culture, mixing

performance with music and fireworks in front of a gathered audience of thousands.

The legacy of these outstanding celebrations will establish Chelmsford as the Essex capital of cultural events.

Showcasing Essex

Tourism in Essex is valued at £2.5 billion annually and is set to prosper when the eyes of the world turn to london in 2012. Chelmsford’s attractions, natural beauty and historic places of interest are sure to capture the attention of Olympic visitors. We will work with regional tourism, accommodation and marketing campaigns to maximise the value of Olympics related tourism to the local economy, taking advantage of Chelmsford’s true gateway location.

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Chelmsford is ideally placed with excellent accessibility to the Olympic Park at Stratford and london, with uk links to Europe and beyond.

rail: Chelmsford rail station is at the heart of the town centre providing a fast, frequent, convenient and direct connection with Stratford International and london liverpool Street stations. up to six trains per hour provide a connection to Stratford in 25 minutes and to liverpool Street in 35 minutes. As 14th busiest uk station outside of london, Chelmsford rail station provides direct connection with the Chelmsford bus interchange, a high quality local service and a direct connection to london Stansted.

air: london Stansted is within easy reach of Chelmsford at around 30 minutes. A direct, high quality bus service connects Stansted with Chelmsford and is available every hour. london Stansted is Britain’s third-busiest airport, offering flights to more than 160 destinations in over 30 countries.

road: Chelmsford is located in the heart of Essex, just 30 miles from central london. Excellent road links take you to london and the Olympic Park via the A12 which also provides direct access to the rest the M25 and national motorway network. The Olympic sites at hadleigh farm and Broxbourne are within an hour’s drive. Average journey times to major uk cities are:

• Cambridge (1 hour)

• Norwich (2 hours)

• Birmingham (2.5 hours)

• Manchester (4 hours)

• Liverpool (4.5 hours)

local services: Chelmsford has seen significant investment in local transport services in recent years. A new bus interchange opened in 2007 and the town’s first park and ride service began in 2006. By 2012, the town’s second park and ride facility will be open to the north of the town centre. first Group is the main provider of bus services in and around Chelmsford with connections across Essex.

useful links:

Rail - www.nationalexpresseastanglia.com Bus - www.firstgroup.com Stansted - www.stanstedairport.com

Transport

Well Connected


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An unmissable opportunity

Chelmsford is a true ‘Gateway to the Games’. lOCOG has recognised the first-class sports facilities, transport infrastructure and proximity to london, approving seven venues within the borough as Pre-Games training camps for athletes. These appear in lOCOG’s official london 2012 Olympic and Paralympic Pre-Games Training Camp Guide, issued to all competing Olympic member countries.

Chelmsford Borough Council formed the Chelmsford Sports Consortium in 2008, working closely with Essex County Council and sports facility providers throughout the area to bring together a range of top class sporting knowledge and expertise to meet the requirements of athletes training for major competition in 2012.

you can visit www.chelmsford2012.com now to learn more about what Chelmsford can offer competing athletes in 2012. This website is available in English, french and Spanish.

Chelmsford Borough Council has been a leading partner in recognising the opportunities presented by the Games in 2012 and is a driving force in the East of England with ambitious plans and projects aimed at delivering a lasting legacy for residents and businesses.

visit www.chelmsford.gov.uk/chelmsford2012 to learn more about the package of work.

looking forward to the Games

Everybody who lives and works in Chelmsford will undoubtedly be swept along with the Olympic celebrations in 2012. Chelmsford Borough Council’s civic newspaper life carries regular features, offering the latest information on Olympic preparations and how Chelmsford residents can play their part, whether through volunteering opportunities or taking part or supporting others to achieve their sporting dreams.

A lasting legacy

It is important that the momentum generated by the Games in 2012 isn’t lost in the seconds following the closing celebrations. Chelmsford Borough Council is committed to using london 2012 as a springboard towards establishing sporting opportunities for all residents regardless of age, gender, language or level of ability.

Promoting Chelmsford

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Chelmsford’s proximity to the Olympic Park in Stratford presents local businesses with an excellent opportunity to join the london 2012 supply chain, providing goods and services benefitting from the economic impact of the Games.

Opportunities exist through competitive tendering or sub-contracting, and through the increased demand for products and services. Prospective employees will also benefit from the knock-on effects, developing new skills through volunteering opportunities.

The excitement around the Games is set to give rise to increased use of temporary structures and sports equipment with greater demand on food, clothing and furniture. Smaller firms may wish to bid for sub-contracting work from larger companies who are awarded the main Olympic contracts, and look out for supply chain opportunities.

A business contract website has been developed for all london 2012 Games-related contract opportunities. This is called Competefor: www.competefor.com.

Doing business in 2012 Gateway

Business and Skills

People travelling to Stratford may prefer to drive part of the way and complete their journey by train as road access to the Olympic Park will be severely restricted in 2012. Chelmsford’s train station is perfectly placed to take people to the heart of the Games in speed and comfort, presenting opportunities for private hire operators and other transport providers in the local area. visitors may choose to spend time in Chelmsford either before or after their visit to the Games venues indulging in a little retail therapy.

leisure businesses are also likely to experience increased demand in the lead up to the london Games, as people of all ages take up sporting activities, inspired by their Olympic heroes.

Businesses may wish to support a talented sportsperson through sponsorship. SportsAid and SportEssex can advise on further opportunities.

If Chelmsford’s businesses can deliver an excellent and unforgettable experience for visitors during the Games, it will help to raise the borough’s profile as a leisure destination benefitting the local economy for years to come. Delivering enhanced quality that customers will value, will drive repeat business, increase recommendations and achieve sustainable business growth.


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Experience london 2012

volunteering at the london 2012 Olympic Games and Paralympic Games represents a once in a lifetime opportunity to be part of the biggest sporting event on earth.

Around 70,000 volunteers from across the uk will play a vital part in making the london Olympic Games and Paralympic Games a huge success.

Be part of something you’ll remember forever

Register your interest to volunteer on the london 2012 website at www.london2012.com/get-involved/volunteering and receive updates on forthcoming opportunities. Don’t worry, you’re not committing yourself to anything just yet!

Recruitment Process

volunteers will come from a range of communities and backgrounds. Applicants will be selected who bring passion, enthusiasm and energy to the Games.

Previous experience is not necessary but applicants must commit to:

• Volunteering for a minimum of ten days at either or both the olympic and Paralympic Games

• Attend a minimum of three training sessions

• Be eligible to volunteer in the UK

• Pass all security checks (all applicants are required to be aged 18 and over).

The detail of national and local 2012 volunteering programmes will be announced later in 2010 and 2011.

Community volunteering - 2010

you don’t have to wait until 2012 to get involved. volunteering opportunities exist in Chelmsford right now providing many benefits:

• Build confidence and a sense of satisfaction

• Meet new people, make friends and learn about different cultures

• Develop career prospects and new skills

is this for me?

• Think about what you want to get out of

your experience

• Think about what you have to offer

Employers recognise volunteering experience as a valuable asset. you can volunteer whilst on benefits as long as you meet the benefit conditions. Inform your benefits office for advice before you start.

for more information about volunteering in Chelmsford, contact:

volunteer Centre Chelmsford (vCC) 1st floor, Sadlers house 2 legg Street, Chelmsford CM1 1Ah

01245 283606 www.chelmsfordvolunteers.co.uk

for information about volunteering in sport:

[email protected]

or cultural events:

[email protected]

volunteering

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Produced by Chelmsford Borough Council

June 2010

For further information:

Pre Games Training CampsJon Lyons (Sport & Recreation Manager) [email protected]

SportAntony Bensley (Senior Sports Development Officer) [email protected]

Culture & EventsLiam Rich (Cultural Events Manager) [email protected]

TransportChris Hewitt (Inward Investment, Economy & Growth Officer) [email protected]

PromotionRyan De’ath (Communications Officer) [email protected]

BusinessChris Hewitt (Inward Investment, Economy & Growth Officer) [email protected]

Volunteering (Sport)[email protected]

Volunteering (Culture)[email protected]

Volunteering Centre [email protected]

Website links:www.chelmsford2012.comwww.chelmsford.gov.uk/chelmsford2012www.london2012.comwww.competefor.comwww.disabledgo.comwww.essexlegacy.org

chelmsford borough council

Documents

paralympic sports

locog london

paralympic facilities

olympic flame

olympic venues

main olympic site

class sports facilities

paralympic games2