chfa 2012 how to attract loyal supplement buyer
DESCRIPTION
Nutritional and dietary supplements marketing to create loyal buyersTRANSCRIPT
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How to Attract the Loyal Supplement Buyer
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New Awareness of Nature, Wellbeing, Fitness
Earth Day 2012
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Walk the road from your customer’s perspective
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3 Goals for Today
1. How to Be Awesome2. Power of the Web3. Best Ideas Exchange
**3 new ideas for your store
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Quiz
Who is the #1 influencer of
natural health products today?
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1. Know Your Audience
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Quiz
Who is your target
audience?
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Natural Health ContinuumCore Customers Mid-level customers Periphery customers
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Awareness LadderConvinced – ready to buy
Your solution
Solutions exist
Problem No problem
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How to Use Awareness Ladder1. What is current level of awareness? 2. What are they looking for right now?
3. What are they open to?
4. What will get their attention?
5. How can you help them take the next step?
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Be Awesome!
1. Customer Service & Staff2. Products & Merchandising3. Marketing
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Be Unique
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Quiz
What is one thing your store
does that is unique?
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Be the Expert
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Provide Guidance & Education
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Remember Names & Preferences
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Events – Partner with Suppliers
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Find the Fabulous Finds –CHFA!
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Be the Hello of the Day!
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Do you have a website?
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Astounding Web Stats
80% research products online before buying locally
69-84% search for health info82% search for local businesses
44% local business have websites
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Are they finding you?
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4. Content is…
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Social Media Sales Funnel
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Sharing ideas: 3 Best ideas for
getting loyal customers
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*5 Step System for Fresh Customers Daily*Best ideas from CHFA Lynda Goldman: 514 [email protected]