objective help your company attract and retain new loyal subscribers
DESCRIPTION
HISPANIC POPULATION Hispanic population is 38 million strong and growing Hispanic growth is more than one third of the total US population growth Hispanics are now the largest minority in the U.S. By the next census, the Hispanic population is projected to grow to 52.7 million mainly due to new immigrants In six years, Hispanic spending power is projected to reach 1 trillion dollars Statistics from Nielsen Media Research, 2002, 2000 U.S. Census, Cableworld – October 15,2002.TRANSCRIPT
OBJECTIVE
HELP YOUR COMPANY ATTRACT AND RETAIN NEW
LOYAL SUBSCRIBERS
HISPANIC POPULATION
Hispanic population is 38 million strong and growing
Hispanic growth is more than one third of the total US population growth
Hispanics are now the largest minority in the U.S.
By the next census, the Hispanic population is projected to grow to 52.7 million mainly due to new immigrants
In six years, Hispanic spending power is projected to reach 1 trillion dollars
Statistics from Nielsen Media Research, 2002, 2000 U.S. Census, Cableworld – October 15,2002.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
HIS
PANI
C P
OPU
LATI
ON
(mill
ions
)
NORTHEAST MIDWEST SOUTH WEST
1980 1990 2000
GROWTH OF HISPANIC POPULATION
THE HISPANIC CABLE MARKET 90% of Hispanic households prefer television in Spanish
Fueled by the need for choice, Hispanic homes are multiple set households
Hispanic subscribers will increase significantly as more culturally relevant networks are added
Hispanic families desire programming that enhances traditional and moral values
The more Spanish-language programming available in Hispanic tiers, the more attractive it becomes for Hispanic consumers
Statistics from Nielsen Media Research Custom Analysis 2002, 2000 U.S. Census, Cableworld – October 2001 and March 2003
HISPANIC RELIGIOUS DEMOGRAPHICSIN THE USA
Statistics from Latino Coalition Survey 2002, the Pew Hispanic Center/Kaiser Family Foundation National Survey of Latinos 2002
16% 14%
70%
0
10
20
30
40
50
60
70
CATHOLICSPROTESTANTSOTHER/ UNDECLARED
HISPANICS ARE CATHOLIC• U.S. Catholic population has grown 71% due to Hispanics (Hispanic Population in the U.S. / Population Characteristics, March 2001)
• There are 27 million Hispanic Catholics in the U.S. and 5 million protestants (Pew Hispanic Center Survey of Latinos 2002)
•7 out of 10 Hispanics are Catholic (Stewart Laurence of Puentes, Inc)
• 21% of all U.S. parishes boast a Hispanic majority (McLaughlin and Associates’ Opiniones Latinas, Washington D.C. Aug. 2002)
• Hispanics are 40% of the 65 million Catholics in the U.S. (Rural Migration News, January 2003)
WHAT IS THE BEST WAY TO APPEAL TO THIS LOYAL & GROWING MARKET?
Add the network that Hispanics fromall countries of origin want to see:
EWTN ESPAÑOL
Now available 24 hours a day,
7 days a week!
EWTN ESPAÑOL IN THE U.S. EWTN is a well-known religious-family network throughout Latin
America and Spain Targets the ever-increasing Hispanic audience in the U.S. which is
overwhelmingly Catholic Shares values common among all Latin American cultures Over 80% of our programming is in original Spanish from Latin
America Offers programming that is consistent with the demands and values
of the Hispanic market in the U.S. Programming information is offered in Spanish on EWTN’s website
www.ewtn.com
EWTN ESPAÑOL’S PROGRAMMING• We search the globe to bring your subscribers programming they
won’t find anywhere else in Spanish
• It’s informative, inspirational and relevant to the culture
• Young or old, EWTN ESPAÑOL provides high quality programs to reach the entire family
– DAILY LIVE MASS & DEVOTIONALS – SPECIAL EVENTS – TEACHING SERIES – TALK SHOWS – DRAMAS & DOCUMENTARIES – MUSIC – CHILDREN’S PROGRAMMING
AFFILIATE MARKETING SUPPORT
• Ongoing Marketing Resources – ad slicks, photographs, bulletin inserts, press releases, posters and program schedules.
• Local Promotions – At churches in your community, active members take great pleasure in letting their friends know about EWTN, making EWTN a promotional resource not available through any other network.
• Marketing Campaigns – Several times a year, EWTN produces campaigns with support materials centered around special or seasonal programming.
• Affiliate Marketing Support Website – NEW in 2004, this site is designed to provide you with information that is specific to your needs as an affiliate. Log on at: www.ewtn.info
CONTACT— Walter Córdova
5817 Old Leeds Road Irondale, AL 35210
P (205) 271-2900 ext. 4207 / F (205) 271-2925
[email protected] / www.ewtn.info
FOR MORE INFORMATION