chi 2010 social impact award talk

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Allison Druin and Ben Bederson from the University of Maryland are awarded The SIGCHI 2010 Social Impact Award

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by Ben Bederson and Allison DruinHuman-Computer Interaction LabUniversity of MarylandACM SIGCHI identifies and honors leaders and shapers of the field of human-computer interaction with annual SIGCHI Awards. The Social Impact Award honors individuals who promote the application of human-computer interaction research for pressing social needs. This year the award was given to Ben Bederson and Allison Druin of the University of Maryland for their joint work in developing the International Children’s Digital Library and their individual work in developing new methods that give children a voice in the development of new technologies, and for their work on electronic voting systems.

TRANSCRIPT

Page 1: CHI 2010 Social Impact Award Talk

Allison Druin and Ben Bedersonfrom the University of Maryland

are awarded

The SIGCHI 2010 Social Impact Award

Page 2: CHI 2010 Social Impact Award Talk

Allison Druin and Ben Bedersonfrom the University of Maryland

are awarded

The SIGCHI 2010 Social Impact Award

Page 3: CHI 2010 Social Impact Award Talk

Allison Druin and Ben Bedersonfrom the University of Maryland

are awarded

The SIGCHI 2010 Social Impact Award

Page 4: CHI 2010 Social Impact Award Talk

Weaving a

Web for changeCHI 2010 Social Impact Award Talk

University of Maryland

Allison Druin & Ben Bederson iSchool & Computer Science Dept.

Page 5: CHI 2010 Social Impact Award Talk
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Otto The Spider (2004)in www.childrenslibrary.org by Manuela Vladić-Maštruko

Page 9: CHI 2010 Social Impact Award Talk

futuremobile

ofHCI

hugenatural language (and vision)

physical computing

context awareness

user

social networks

generated content

privacy awareness

Page 10: CHI 2010 Social Impact Award Talk

Lead with HCI

Build ToolsPartner

Design/World

Page 11: CHI 2010 Social Impact Award Talk

1. Design for the World

Page 12: CHI 2010 Social Impact Award Talk

greater…

shipping books are difficult

conflict

the needs of the world have never been

impacted by…20th century models of

&expensive

educational services & materialsaccess to

has declined

intolerance & prejudice

children are

poverty

school resourcesdisease

continues…

[1 Design for the World] 2 3 4

Page 13: CHI 2010 Social Impact Award Talk

International Children’s Digital Library

research led by the UMD

4,000,000 unique visitors

books in 54 languages

[Druin et al., 2001; Hourcade et al., 2002; Druin, 2005; Hutchinson, 2007; Druin et al., 2007; Bederson, 2008; Bederson et al., 2009; Druin et al., 2009]

website in 16 languages

150,000 pages of digitized books100,000 visitors per month

now a non-profit foundation

users in 200+ countries

[1 Design for the World] 2 3 4

Page 14: CHI 2010 Social Impact Award Talk

Canadian retired teacher leads non-profit group

electronic & physical materials

South African rural communitiesto teach in

supports pre-school children

ICDL contributes

uses

to this initiative

[1 Design for the World] 2 3 4

Page 15: CHI 2010 Social Impact Award Talk

Romanian class translates books on bullies

half the class translates a book

ICDL supports translation

the other half reviews

& language acquisition

translations

work

[1 Design for the World] 2 3 4

Page 16: CHI 2010 Social Impact Award Talk

Taiwan Teachers support working mothers &

English taught as a 2nd language

their children…

ICDL is tool for 2nd language

ICDL books used to read/writetheir own stories

acquisition

[1 Design for the World] 2 3 4

Page 17: CHI 2010 Social Impact Award Talk

country,

children, teachers, librarians, parents

[Druin et al., 2007 ]books, technology & world views

emailed book reviews, drawings,

used the ICDL

year study4 4 children monthly

yearly in-person interviews

children & likes/dislikes matrix

understand how children changed in their attitudes towardsUSA

Honduras

Germany

New Zealand

[1 Design for the World] 2 3 4

Page 18: CHI 2010 Social Impact Award Talk

country,

[Druin et al., 2007 ]

year study4 4 children when using the ICDL…

content analysis used to understand

increased motivationto readmore diverse books read

confidence with technology increased

world view expanded

[1 Design for the World] 2 3 4

Page 19: CHI 2010 Social Impact Award Talk

[1 Design for the World] 2 3 4

HCI

profiteering

prevent…

conflict

environmental stress

disease

for

peace

21st century

peace

Peace Ambassadormassive brainstorming

#hciforpeace

technologies to promote

hciforpeace.blogspot.com/

considerprecursors of peace democracy, education, economic opportunity

help

Page 20: CHI 2010 Social Impact Award Talk

Call for Action: Design for the World

based on HCIL’s annual service project

Service projects around the world

Master’s projects, Ph.D. work, sabbatical work

HCI Peace Corps

www.cs.umd.edu/hcil/designingforabetterworld

Page 21: CHI 2010 Social Impact Award Talk

2. Partner for Deepest Change

Page 22: CHI 2010 Social Impact Award Talk

PartnerforChange

Gov/Non-Profits

children

elders USERSvoters

Industry

developing countries families

U.S. National Park Service

Google

Microsoft

UNICEFOne Laptop per Child

LeapFrog

Sesame Workshop

IntelZumobi

Fisher Price

Chevron

Carnegie Hall

PBS

Discovery Channel

World Bank

Mongolian Ministry of Education

1 [2 Partner …] 3 4

Page 23: CHI 2010 Social Impact Award Talk

Design Process

user

tester

informant

design partner

[Druin, 2002]

Roles for the

1 [2 Partner …] 3 4

Page 24: CHI 2010 Social Impact Award Talk

Design ProcessRoles for the

1 [2 Partner …] 3 4

Page 25: CHI 2010 Social Impact Award Talk

Partnering Methods

Sticky Note Critique[Druin, 2002]

Low-tech Prototyping[Druin, et al., 2009]

Mixing ideas[Guha et al., 2004]

Iterative Design

with Children

1 [2 Partner …] 3 4

Page 26: CHI 2010 Social Impact Award Talk

National Park Service

share ideas about

[Chipman et al., 2006]

the outdoors

nature walks with

in-context technology

National Park visitors

collaboration enhanced park experience

1 [2 Partner …] 3 4

Page 27: CHI 2010 Social Impact Award Talk

worldwide collecting,

UNICEF

[http://jonnyj.net/interangible/archives/175]

preserving, & sharing personal stories

voices of everyone, everywhere

communicate locally heard globallybut be

all cultures, all languages, at all times

1 [2 Partner …] 3 4

Page 28: CHI 2010 Social Impact Award Talk

Carnegie Hall

1 [2 Partner …] 3 4

21st century models of music education

Social interactions

Co-designwith high school students

musical

Page 29: CHI 2010 Social Impact Award Talk

CHANGE for the next generation

Call for Action:

Partner for Deepest Change

partner

transforming connection learners have

New Learning Partnerships

with information&tools for learningthe

and learnersnon-profits, industry, academia, government

with

Page 30: CHI 2010 Social Impact Award Talk

3. Build Tools for the Messy World

Page 31: CHI 2010 Social Impact Award Talk

CounterPoint:

1 2 [3 Build tools …] 4

[Good & Bederson, 2002]

now there is PRezi …

and Microsoft pptPlex

zoomingpresentations

Page 33: CHI 2010 Social Impact Award Talk

StoryKit

1 2 [3 Build tools …] 4

Activity Use

Use 34,943 times by 6,723 users

Countries 75

Books Shared 1,271 (19.6%)

Books Created 6,473

Photos 22,287

Text 20,898

Sounds 5,175 (saved)of 9,207 (created)

Page 34: CHI 2010 Social Impact Award Talk

Readability

1 2 [3 Build tools …] 4

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Readability55% of ICDL users have screens 1024x768 or smaller

1 2 [3 Build tools …] 4

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1 2 [3 Build tools …] 4

onbookevery devicea

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1 2 [3 Build tools …] 4

ZumobiNetworkThe

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human computationsocialweb scale

1 2 [3 Build tools …] 4

Quality

Affo

rdab

ility

MachineTranslation

Professional BilingualHuman

Amateur BilingualHuman

vs. translatorsWikipedia contributors

MonolingualHuman

Page 39: CHI 2010 Social Impact Award Talk

human computationsocialweb scale

1 2 [3 Build tools …] 4

Page 40: CHI 2010 Social Impact Award Talk

collection of stories on how HCI supportscreative expression

possible YouTube collectiontraveling exhibit in museums, art schools, galleries

shows next generation of creativity[CC 2007]

HCI Stories

Call for Action:

Build Tools for the Messy World

Page 41: CHI 2010 Social Impact Award Talk

4. Lead with HCI

Page 42: CHI 2010 Social Impact Award Talk

Developing WorldDesign for the

1 2 3 [4 Lead with HCI]

Simple is good. Bill Thies

needed....

existing tech

low-costsimplicity

education

c h a l l e n g e s

focus on SMS & non-textual interfaces

@ MSR India

TV-DVD  books

@ CMU

$10 8-bit video game computerMatt Kam

@ NYU

Challenging Laptops in IndiaChris Hoadley

Page 43: CHI 2010 Social Impact Award Talk

December 2006

www.read.mn

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December 2006

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opengovernment

1 2 3 [4 Lead with HCI]

communication

transparencyparticipation

data

provide

indexed

http://opengovernment.labs.oreilly.com

broad participation al lows production ,

open standards & APIs

build a simple system

design for participationlearn from “hackers”

lower the barriers to experimentation

Learn f rom Web 2.0

not just consumption

spark innovation

&growthand let it evolve

Page 52: CHI 2010 Social Impact Award Talk

votingaccessibilityaccuracycomplexitycostreliabilitysecuritysecurity perceptionsizespeedusability

systems

[Brookings Press, 2008]

1 2 3 [4 Lead with HCI]

hanging chad

butterfly ballot

Page 53: CHI 2010 Social Impact Award Talk

accessibilityaccuracycomplexitycostreliabilitysecuritysecurity perceptionsizespeed

usability

[Brookings Press, 2008]

1 2 3 [4 Lead with HCI]

butterfly ballot

votingsystems

hanging chad

Page 54: CHI 2010 Social Impact Award Talk

…but the focus is on security

on 6 voting machines4 verification systems

so we did a study…expert review (10 experts)

field study (1,500 participants in 3 states)

lab study (42 participants)

looked at accuracy…preference

1 2 3 [4 Lead with HCI]

Page 55: CHI 2010 Social Impact Award Talk

tasks:18 offices & 4 ballot questionsoffice block & straight partymulti-candidate electionchange a votecast a write-in vote

process:pre-mark bookletwrite-in matched voter with booklet

research design

1 2 3 [4 Lead with HCI]

Page 56: CHI 2010 Social Impact Award Talk

error rate – vote for president

ES&S Diebold Avante Zoomable Hart Nedap0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

No vote cast Voted for another candidate Proximity error

Perc

ent

Erro

r

1 2 3 [4 Lead with HCI]

Page 57: CHI 2010 Social Impact Award Talk

error rate – impact of task

ES&S Diebold Avante Zoomable Hart Nedap0

2

4

6

8

10

12

14

16

No special tasks Vote for two Change vote

Perc

ent

Erro

r

1 2 3 [4 Lead with HCI]

Page 58: CHI 2010 Social Impact Award Talk

error rate – write-in errors

ES&S Diebold Avante Zoomable Hart Nedap0

5

10

15

20

25

30

35

Unlikely to be counted Error writing name

Perc

ent

Erro

r

No vote castName didn’t matchBubble not filled in

1 2 3 [4 Lead with HCI]

Page 59: CHI 2010 Social Impact Award Talk

U . N . U n i v e r s a l D e c l a r a t i o n o f H u m a n R i g h t s

Call for Action: Lead with HCI

representation of all desired HCI groups

convenes to vote platforms for policies

lobby on the world stage

in academia, industry, etc.

to highlight

(United Nations, country governments, etc.)

Universal Access to Information

Page 60: CHI 2010 Social Impact Award Talk

HCI Peace Corps

New Learning Partnerships

Universal Access to Information

HCI Stories

Lead with HCI

Build ToolsPartner

Design/World

Page 61: CHI 2010 Social Impact Award Talk

Acknowledgements…

1 2 3 [4 Lead with HCI]

• Special thanks to: SIGCHI, Ben Shneiderman, Jenny Preece, Dan Olsen, Clare-Marie Karat, John Karat, Randy Pausch

• Our HCIL Colleagues: Anne Rose, Tim Browne, Ann Weeks, Evan Golub, Mona Leigh Guha, Beth Foss, Beth Bonsignor, Alex Quinn, Leshell Hatley, Quincy Brown, Greg Walsh, Robin Brewer, Catherine Plaisant, Joe Hammer, Genna Kulles, Kiki Schneider, KidsTeam

• Supported by: National Science Foundation, Google, Carnegie Hall, U.S. National Park Service, Sesame Workshop, UNICEF, IMLS, Microsoft Corp., Adobe Corp., Discovery Communications

www.childrenslibrary.org

HCIL Symposium – May 27th – 28th www.cs.umd.edu/hcil/soh/