The Internicola Law Firm, PC is a specialized business and franchise law firm. We represent entrepreneurs, franchisors and business owners throughout the United States. Our purpose and mission is to provide services, resources and industry know-how that empowers our clients to build great businesses that scale-up and grow. We firmly believe that Entrepreneurs Kick Ass® and that the world and our society is made better by the hard work and dedication of the entrepreneurs of America. We hope you enjoy this newsletter and are always glad to hear from you.

The Business and Franchise Law Report is a publication of The Internicola Law Firm, P.C., and is intended to educate the general public about business law issues. It is not intended to be legal advice. The information in this newsletter may be freely copied and distributed as long as the newsletter is copied in its entirety.

ABOUT THE INTERNICOLA LAW FIRM, P.C.

email cni@BusinessandFranchiseLaw.com | web www.BusinessandFranchiseLaw.com | tel 800.976.4904

volume 4 | issue 4

CHICKEN IN A BARREL: PURPOSE DRIVEN ENTREPRENEURSHIP

—continued on page 2

Charles N. InternicolaBrian A. Lincer

I may be biased here but

entrepreneurs promote

and advance some of the

very best values in our

society. For almost all

successful entrepreneurs,

financial success is an

important goal that, more often than not, is secondary to or a by-product

of a mission and purpose to achieve more and help others. Mike Pierce is

a great example of purpose driven entrepreneurship and an entrepreneur

who by doing good for others has created an amazing business and brand.

The origins of Chicken in a Barrel BBQ can’t be found in any business

planning books or in any classrooms but, rather, from life experiences and

a genuine purpose and mission. Prior to founding Chicken in a Barrel BBQ,

in addition to being a commercial real estate developer Mike Pierce is and

remains a pastor of the Calvary Chapel North Shore. As part of community

outreach and service, Mike and his team would cook for and feed the

homeless and less fortunate. Located in Hawaii, based on his passion for

barbecue Mike decided to adopt the cooking and smoking techniques of

the old time gold miners who would cook and smoke their food in metal

barrels. What followed next was feeding others

on the beaches of Hawaii with smoked chicken,

amazing barbecue and an overwhelming demand

for Mike’s barbecue.

E N T R E P R E N E U R S K I C K A S S ®

Mike Pierce, Owner of Chicken in a Barrel BBQ

2 The Business and Franchise Law Report | Volume 4 Issue 4

—continued from page 1CHICKEN IN A BARREL: PURPOSE DRIVEN ENTREPRENEURSHIP

So in 2010, Mike and his family founded the

original Chicken in a Barrel BBQ located in Kapaa,

Hawaii and in 2012, they opened a second

location in Hanalei, Hawaii. We are extremely

proud to be representing Mike, his family

and team members, Brent Bierma and Patrick

Pepper, as they launch their Chicken in a Barrel

BBQ franchise.

Mike and his team have build two highly

acclaimed destination barbecue restaurants

comprised of a roadside stand and a restaurant.

Chicken in a Barrel has turned into a family

business and the overwhelming demand for

their barbecue has also turned into a passion

to expand with franchisee partners that share

similar community values and purpose as Mike

and his family.

If you are in Hawaii, be sure to visit Mike and if you are evaluating a unique business and franchise concept, you will want to learn more

about Chicken in a Barrel BBQ. To learn more about Chicken in a Barrel BBQ, visit www.chickeninabarrel.com

WE ARE PROUD TO REPRESENT EMERGING ENTREPRENEURS, BUSINESS OWNERS AND FRANCHISORS THROUGHOUT THE UNITED STATES

S E R V I C E S

Services and publications that we offer and provide to our clients include:

Franchise Your Business

Buy a Franchise Legal Counsel for Your Business

Franchise Marketing and Development

Services

Partnership Disputes

Our books provide for a great resource. If you would like complimentary copies, visit www.franchiselawsolutions.com/reports

or contact Melissa Blinkoff at mb@businessandfranchiselaw.com or (718) 979-8688.

“How to Expand and Grow Your Business Through Franchising”

“An Entrepreneurs Guide to Purchasing a Business or

Franchise

“5 Steps for Franchise Launch Success”

“Licensing Versus Franchising”

“The New York and New Jersey Partnership Dispute Guide”

3www.BusinessandFranchiseLaw.com

F R A N C H I S E D E V E L O P M E N T

FRANCHISE GROWTH LABS: DIRECT RESPONSE MARKETING SERVICES FOR EMERGING FRANCHISORS

Announcing the launch of FRANCHISE GROWTH

LABS, a service of The Internicola Law Firm, PC.

Franchise Growth Labs is all about Direct Response Marketing

and how emerging businesses and franchise systems can

leverage various media, marketing programs and customer

relationship management systems to scale-up and grow their

businesses.

Far too often entrepreneurs, emerging businesses and franchise

systems fall victim to “marketing vendors” who are intent on

selling advertising - whether pay per click, SEO, print or media

ads - without ensuring that their clients have the necessary

systems and marketing funnels to take advantage of those

advertising mediums.

Franchise Growth Labs is all about assisting our clients in

developing attraction media, marketing funnels and CRM

system managed drip campaigns designed to convert prospects

into customers.

What many emerging franchisors may not know is that it’s

all about attracting prospective franchisees, engaging in a

conversation and dialogue with them (not just trying to sell to

them), filtering the good prospects from the bad, and nurturing

a relationship that creates trust and value.

Direct Response Marketing: The Basics

The Direct Response Marketing Cycle starts with four major

steps: Attract, Filter, Nurture, and Convert.

1. Create attraction

systems for prospective

franchisees to raise

their hand and identify

themselves.

2. Capture prospective

franchisee information

and build your lists.

Then, automate your list

building and filter your

leads through a CRM

system.

3. Implement a drip

campaign to nurture your leads.

4. Convert qualified leads.

In the next coming months, within this newsletter we will be

discussing the role of firect response marketing and resources

and tools to implement in your business.

To learn more about Franchise Growth Labs visit

franchisegrowthlabs.com. More importantly, fill out a contact

form on franchiselawsolutions.com and ask for free access to our

Direct Response Marketing for Emerging Franchisors webinar

and learn more about leveraging direct response marketing for

your business.

4

IN THIS ISSUE

1000 South Avenue | Suite 104Staten Island, NY 10314

1.800.976.4904www.BusinessandFranchiseLaw.com

ENTREPRENEURS KICK ASS®

Chicken in a Barrel BBQ: Purpose Driven Entrepreneurship PAGE 1

FRANCHISE DEVELOPMENT Franchise Growth Labs and Direct Response Marketing PAGE 3

SERVICESSome of the services and free publications we offerPAGE 2

EVENTS Thank you for joining us, IFPG and The MAX Challenge for Happy HourPAGE 3

CONNECT WITH US!

Our greatest weakness lies in giving up. The most certain way to succeed

is always to try just one more time.”

E V E N T S

THANK YOU FOR COMING TO OUR FRANCHISE HAPPY HOUR!

Thank you to everyone who joined us in Red Bank, NJ for our Franchise Happy Hour

co-sponsored by IFPG and The Max Challenge! We often host networking events for

franchise and business professionals and hope to see you all again next time.

Q U O T E O F T H E M O N T H

“ —Thomas Edison