TOURISM DEPARTMENT

KHYBER PAKHTUNKHWA

EXCHANGE AND STUDY VIST

PROGRAMME FOR CAPACITY BUILDING

Tourism Department is the devolved institution of Pak-Austrian Hotel Training and Hospitality Institute.

The expertise would be shared for students in Iran.

Similarly Professionals Expert in Tourism would be facilitated to build capacity of Tourism Department.

The financial implications are tentatively pitched at PKR four million for a Fort night Capacity Building activities in Iran.

Venture Concept

CAPACITY BUILDING AND EXCHANGE VISITS VENTURE OUTCOMES

The World Tourism Organization(WTO) has a projection 2025 of over 3% with increased in the

volume of business / numbers of tourists to South Asia Iran included.

WTO estimates a million tourists for Pakistan over one and half million for Iran with thrice that

number to India and China for the period 2015.

WTO estimates and research indicates that the total number to these countries would increase in

terms of persons when a loop or simply package tourism including Afghanistan is adopted

collectively .

Working together where still over one and a half million tourist visit annually we may raise our

capacity in provision of service by learning mutually from capacity building or visit exchanges.

On successes the experience may be dovetailed for Afghanistan, India and Chian with a little Focus

on Myanmar.

Salient featuresShort courses for:ChefsWaitersRoom MakingFront OfficePublic Relations

Sharing of Experiences in :PlanningPublicityPromotionImage EnhancementTraditionsFolklores

Incentives to be offered by the Tourism Department

i. Free Fully financed capacity building opportunities

ii. Free exchange of available resources for promoting Tourism

iii. Exchange of Knowledge gained in the sector both informal & formal

iv. Involvement of Relevant Chambers of Industries

v. Private sector avenues identification

vi. Indicative package tourism pilot activities

vii. Exchange of youth potential in tourism

viii. Historical roots revival

ix. Extension to Afghanistan and Neighbors

x. Enabling tourism entrepreneur capacity enhancement

Impact

The exchange of skills and professionals would generate a series of list of

similarities and dissimilarities The similarities would bed more enhanced with focus on intermingling

dissimilarities in a positive overture Ultimately the loop of south Asian countries evolve to promote peace

through tourism The internal flow among the region increases exchange of knowledge The cohesion to live together on mother earth as co share reinforced.

Current activities in capacity building and exchange of visits

1. The Pakistan Austrian Hotel Training and Hospitality regularly holds trainings in Malakand and Hazara region annually.

2. The Tourist Services Wing or Office of Controller Tourist Service generates Rupees ten to fifteen million as revenue from fees etc.

3. The issuance of licenses for hotels, travel agencies and tour guides is being enhanced through opening of south region office in Kohat and north region office in Abbotabad.

4. The Tourism corporation catalytically mobilize all players including the civil society to promptly share heritage as a source of inspiration virtually inculcating harmony resultantly creating opportunities for tourism

5. Local cultural is strengthened and mutual respect increased.

6. Utilization of local sources such as shandoor festival as focus for attracting visitors

7. Camping trekking and green tourism revival by venturing into camping

8. websites (www.kptourism.com.pk & https://www.facebook.com/tourismyoutharchaeologysportkhyberpakhtunkhwa?ref=hl )

9. The Provincial Government may constitute a body representing the chambers , hotel industry, federal and provincial officials as well as representatives of Iranian and Pakistani consulates to carry forward the business as usual. While it also provide necessary coordination amongst the departments/agencies involved.