chiesman center - pr & media relations - 2011

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How nonprofits can profit from digital and traditional media

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Page 1: Chiesman Center - PR & Media Relations - 2011

How nonprofits can profit from digital and traditional media

Page 2: Chiesman Center - PR & Media Relations - 2011
Page 3: Chiesman Center - PR & Media Relations - 2011

WHAT THEY’RE GOOD FOR:

A. Getting your information out to a wide audience.

B. Generating story ideas

C. Keeping your group’s name out there.

Page 4: Chiesman Center - PR & Media Relations - 2011

Local Impact

New Board Members Upcoming Events

New Employees New Programs

Grant Awards

Professional Training Success stories

Page 5: Chiesman Center - PR & Media Relations - 2011
Page 6: Chiesman Center - PR & Media Relations - 2011

4-H Girls Win Prizes for Fat Calves

Arson Suspect is Held in Massachusetts Fire

Hospitals are Sued by 7 Foot Doctors

Man Minus Ear Waives Hearing

Man Struck by Lightning Faces Battery Charge

Miners Refuse to Work After Death

New Vaccine May Contain Rabies

Plane Too Close to Ground, Crash Probe Told

HEADLINES GONE AWRY

Page 7: Chiesman Center - PR & Media Relations - 2011

Avoiding the newsroom trash can

Page 8: Chiesman Center - PR & Media Relations - 2011

Do-It-Yourself Public Relations

Page 9: Chiesman Center - PR & Media Relations - 2011
Page 10: Chiesman Center - PR & Media Relations - 2011

Developing good relationships with journalists

Page 11: Chiesman Center - PR & Media Relations - 2011

Show, Don’t Tell

Page 12: Chiesman Center - PR & Media Relations - 2011
Page 13: Chiesman Center - PR & Media Relations - 2011
Page 14: Chiesman Center - PR & Media Relations - 2011

Not As Painful As It Seems