affluence pr on public relations
TRANSCRIPT
Public Relations for Restaurants
Media Influence for your Prominence
Public Relations
What is Public Relations?
Noun:• The professional maintenance of a favourable public
image by a company or other organisation or a famous person
• It is the state of the relationship between a company or other organisation or a famous person and the public.
Public relations (PR) is the practice of managing the spread of information between an individual or an organisation (such as a business, government agency, or a nonprofit organisation) and the public.
It is used interchangeably with Media Relations which is the management of relationship with the media to influence media reviews that will affect public perceptions of a company/person.
Technically, public relations is the overarching public perception management which INCLUDES media relations as a tenet of managing public perceptions. However public relations and media relations are often used interchangeably.
Strategic Counsel• Develop a set of integrated and effective
public relations and communications strategies that will create awareness for The Client
• Provide strategic advice for the positioning, key messages and media/public response
• Regular meetings with Client• Media co-ordination consultancy and services:• Co-ordination for interviews and other media
requests• On-site facilitation and management of all
media/Public relations activities• Management of any public feedback on Public
Relations and media efforts
Scope of PR Work
Press Release Examples
Media Monitoring
Media Reviews(Retail Examples)
Media ListLocal NewsChannel 5Channel 8 (C) Regional TV StationsChannel News Asia Radio Stations938 LIVECapital 958 (C) Local NewspapersThe Straits TimesThe Business TimesTodayThe New PaperLianhe ZaoBao (C)Shin Min Daily News (C)Berita Harian (M)My Paper (E, C)The Edge – Weekly Business MediaSMB EdgeSingapore Business ReviewEnterprise InnovationMarketingMarketing Interactive
Lifestyle & Food8 DaysDesignareExpatExpat LivingLófficielI WeeklyPrestigeSolitaireThe PeakThe FinderU WeeklyWine & Dine Design MediaCubesD+AHome ConceptsIndesignLookbookSurface Asia
Female MediaCleoHarper’s BazaarHer WorldIcon（中文）Singapore Women’s WeeklySimply Her
Male MediaAugust MenMen’s HealthHookedStyle Men
Health MediaEzy HealthHealthy TimesLivewellSingapore Health
Parenting MediaLivewell BabyMother and ChildYoung Parents
Online NewsmediaAsia OneChannel News Asia OnlineCNET AsiaOmyRazor TVBloggers
Affluence PR’s media list consists of 2,000 media contacts in Singapore and in the region. This list is a sample list of media from our database.
Getting the Most PR For Your Restaurant
• http://restaurant-hospitality.com/blog/importance-pr-give-them-something-talk-about
• http://www.qsrmagazine.com/denise-lee-yohn/10-best-ways-do-pr
• Contact Affluence PR to further understand how public relations may be used to better effect for your marketing awareness: [email protected]
IntelligenceAffluence Public Relations works intelligently to deliver. When you work with
Affluence PR, you are assured of a committed, efficacious and efficient strategy and implementation.
Affluence PR is an expert in Public Relations for upscale retail and restaurant establishments in Asia.
Why focus on PR for retail and restaurants? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences.
Retail indulges all 5 senses through which we experience the world.
When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact
About Affluence PR
• BizSAFE Level 3 compliant as of Nov 2013• Fair Employment Practice Employer• Member of the Employer Alliance• SCOPE IP trained• Practicing Management Consultant trained• Business Excellence trained• Singapore Health Award nominee• SMF Business Model Innovation (BMI) Award 2014 nominee• WorkPro company funded by WDA• NUS Business School Alumni Director
Accreditations/Recognitions
Government agencies we have worked/are working with:
Thank YouAFFLUENCE PR PTE LTD14 Robinson Road #08-01A Far East Finance Building Singapore 048545 T +65 532 5127 F+65 532 1889www.affluencepr.com