china 2013 social & mobile report 2013
TRANSCRIPT
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �
CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
WEARESOCIAL.SG �
3 �
1,343,240,000 �
564,000,000 �
597,600,000 �
1,104,000,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
CHINA�JAN�2013 �
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET
NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012) � 3 �
51%�
42%�
44%�
82%�
49%�
CHINA’S�POPULATION�
4 �
1,343,240,000 �CURRENT POPULATION OF CHINA: �
SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) � 5 �
你好 IF YOU TOOK JUST 1 SECOND TO�
SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS �
TO GREET THE WHOLE COUNTRY �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 6 �
6,710,000 �PEOPLE IN 2012 �
CHINA’S POPULATION GREW BY �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 7 �
CHINA’S POPULATION IS �GROWING BY 1 PERSON�
EVERY 5 SECONDS �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 8 �
CHINA’S POPULATION IS �GROWING BY 1 PERSON�
41%�OF CHINA’S POPULATION� IS UNDER THE AGE OF 30 �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 9 �
36 �
MEDIAN AGE OF�CHINA’S POPULATION:�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 10 �
43 �MAKE UP THE LARGEST �
SINGLE AGE GROUP IN CHINA�
PEOPLE AGED �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 11 �
51%�OF CHINA’S POPULATION�LIVES IN URBAN AREAS �
SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) � 12�
18,500,000 �CHINESE PEOPLE WILL MOVE FROM �
RURAL AREAS TO LIVE IN CITIES IN 2013 �
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 13�
CHINA’S ECONOMIC SPECTRUM �
SOURCE: BBC (NOV 2012) � 14�
US-DOLLAR MILLIONAIRES �
PEOPLE LIVING �ON US$1 PER DAY �
1,000,000 � 150,000,000 �
THE INTERNET�IN CHINA�
15 �
NUMBER OF INTERNET USERS IN CHINA: �
564,000,000 �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 16 �
CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD �
SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS� 17 �
THERE ARE MORE INTERNET USERS�IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE �
SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) � 18�
(! )!
42%�INTERNET PENETRATION IN CHINA: �
�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) �
�19 �
50,900,000 �NEW INTERNET USERS�
IN 2012, CHINA ADDED �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 20 �
THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 21�
(! )!
…AND IS EQUAL TO ADDING 1.6 �NEW INTERNET USERS EVERY SECOND �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 22 �
21 HOURS �
AVERAGE TIME CHINESE NETIZENS �SPEND ONLINE EACH WEEK:�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 23 �
56%�OF CHINESE INTERNET �
USERS ARE MALE �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 24�
28%�OF CHINESE INTERNET USERS �
ARE FROM RURAL AREAS �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 25 �
52%�OF THE GROWTH IN INTERNET USERS�IN CHINA IN THE FIRST HALF OF 2012�
HOWEVER, PEOPLE FROM �RURAL AREAS ACCOUNTED FOR �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 26 �
YEARS OLD �
25 �
THE AVERAGE CHINESE �INTERNET USER IS�
SOURCE: TECH IN ASIA (OCT 2012) � 27�
80%�OF CHINESE INTERNET USERS ARE �BETWEEN THE AGES OF 10 AND 40 �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 28 �
25%�OF CHINA’S ONLINE POPULATION�
STUDENTS REPRESENT�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 29 �
MOBILE INTERNET USERS OUTNUMBER �PC-BASED INTERNET USERS IN CHINA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 30 �
420,000,000 �MOBILE INTERNET USERS!
398,000,000 �PC-BASED INTERNET USERS!
VS�
DEVICES THAT CHINESE �NETIZENS USE TO GO ONLINE �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 31�
MOBILES� LAPTOPS�75%� 46%�
DESKTOPS �71% �
WHERE DO CHINA’S NETIZENS �ACCESS THE INTERNET FROM?�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 32 �
OFFICE � SCHOOL �
32%� 16%�HOME �
92%�CYBERCAFÉ �
22%�
8,000,000 �NUMBER OF INTERNET USERS IN SHENZHEN:�
SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 33 �
INTERNET PENETRATION BY CHINESE CITY �
SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 34 �
SHENZHEN� SHANGHAI�77% � 66%�
GUANGZHOU�73%�
BEIJING �70%�
72%�OF CHINESE NETIZENS HAVE �
BROADBAND INTERNET ACCESS �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) � 35 �
88%�OF CHINA’S VILLAGES�
BROADBAND IS AVAILABLE IN�
SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) � 36 �
60%�OF CHINA’S NEW RURAL NETIZENS ACCESS �
THE INTERNET VIA MOBILE DEVICES �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 37�
TOP ONLINE ACTIVITIES IN CHINA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 38 �
ONLINE �MUSIC �
ONLINE �VIDEOS�
77%� 66%�INSTANT�
MESSAGING �
83%�BLOGS AND �
SOCIAL MEDIA�
66%�SEARCH �ENGINE �
80%�
FASTEST GROWING ONLINE ACTIVITIES IN CHINA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 39 �
GROUP �BUYING �
WEIBO & �MICROBLOG �
+29%� +24%�ONLINE �
BANKING �
+33%�ONLINE �
SHOPPING �
+25%�ONLINE �
PAYMENTS�
+32%�
TOP BAIDU SEARCHES IN 2012 �
SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 40 �
1. TAOBAO�2. QZONE �3. 4399.COM �4. YOUKU�5. MARUTO �
1. NOVELS�2. TAOBAO�3. WECHAT�4. NEWS�5. DIAOYU ISLAND �
6. BEAUTIES �7. JOKES�8. MILITARY NEWS�9. VOICE OF CHINA�10. GANGNAM STYLE �
PC-BASED SEARCHES� MOBILE SEARCHES�6. NBA�7. WEIBO�8. 360BUY.COM �9. ROCKING THE UNIVERSE �10. QVOD PLAYER �
SOCIAL MEDIA�IN CHINA�
41 �
THERE ARE AT LEAST�
597,600,000 �USERS OF SOCIAL MEDIA IN CHINA�
SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS� 42 �
44%�SOCIAL MEDIA PENETRATION IN CHINA:�
SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 43 �
91%�OF CHINA’S NETIZENS �
VISIT SOCIAL MEDIA SITES �
SOURCE: MCKINSEY (APR 2012) � 44�
67%�
THE SAME STATISTIC �FOR THE USA IS ONLY �
SOURCE: MCKINSEY (APR 2012) � 45 �
88%�OF CHINESE SOCIAL �
MEDIA USERS ARE ACTIVE�
SOURCE: MCKINSEY (APR 2012) � 46 �
46 MINUTES �EACH DAY VISITING �SOCIAL MEDIA SITES �
NETIZENS IN CHINA�SPEND AN AVERAGE OF�
SOURCE: MCKINSEY (APR 2012) � 47 �
19,000,000 �YEARS ON SOCIAL NETWORKING �
ACTIVITIES IN 2012 �
THIS SUGGESTS THAT CHINA’S SOCIAL �MEDIA USERS SPENT A COMBINED TOTAL OF�
SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) � 48 �
SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. � 49 �
CHINA’S TOP SNS BY REGISTERED USERS�JAN�2013 �
712 M �
507M �
400 M �
QZONE �
TENCENT WEIBO�
SINA WEIBO�
259 M �PENGYOU�
172 M �RENREN�
SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN� 50 �
CHINA’S SNS BY ACTIVE USERS �JAN�2013 �
598 M �
287 M �
277 M �
QZONE �
SINA WEIBO�
TENCENT WEIBO �
259 M �PENGYOU�
RENREN� 48 M �
56%�OF CHINA’S SOCIAL MEDIA USERS THROUGH ITS QZONE, TENCENT WEIBO, AND PENGYOU SITES �
TENCENT ACCOUNTS FOR �
SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) � 51�
SOURCE: MCKINSEY (APR 2012) � 52 �
CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS�APR �2012 �
TENCENT�WEIBO�
SINA�WEIBO�
QZONE � RENREN�
44%�
19% � 19% �
8%�
KAIXIN�
7%�
4 IN 5 �OF THE TOP SOCIAL NETWORKS �
IN ASIA ARE FROM CHINA�
SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) � 53 �
467,750,000 �USERS OF INSTANT MESSAGING SERVICES�
IN CHINA, THERE ARE OVER �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 54 �
1,200,000,000 �ACTIVE INSTANT MESSAGING ACCOUNTS �
THESE USERS MAINTAIN MORE THAN�
SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 55 �
784,000,000 �ACTIVE ACCOUNTS�
EACH MONTH �
QQ’S INSTANT�MESSAGING PLATFORM HAS�
SOURCE: TENCENT (NOV 2012) � 56 �
167,000,000 �PEOPLE USING ITS INSTANT�
MESSAGING SERVICE AT THE SAME TIME �
IN AUGUST 2012, QQ REGISTERED �
SOURCE: TENCENT (AUG 2012) � 57�
38%�OF CHINA’S NETIZENS REVEALED THEIR �
REAL NAMES ON SOCIAL NETWORKING SITES �
UNTIL RECENTLY, BARELY �
SOURCE: NIELSEN (MAY 2012) � 58 �
84%�OF CHINA’S NETIZENS HAVE AN OPEN�
ATTITUDE TOWARDS PERSONAL PRIVACY �
SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 59 �
66%�OF CHINESE SOCIAL MEDIA�USERS FOLLOW BRANDS �
SOURCE: INSITES CONSULTING (SEP 2012) � 60 �
8 BRANDS�
ON AVERAGE, EACH OF CHINA’S �SOCIAL MEDIA USERS FOLLOWS�
SOURCE: DCCI (SEP 2012) � 61 �
80%�OF CHINESE NETIZENS CARE ABOUT COMMERCIAL
INFORMATION ON SOCIAL NETWORKING SITES �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 62 �
43%�OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTS SHARED BY FRIENDS ON SOCIAL NETWORKING SITES �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 63 �
38%�OF CHINA’S NETIZENS REFER TO FRIENDS’ SNS
COMMENTS WHEN MAKING SHOPPING DECISIONS�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 64 �
60%�
IN THE FIRST HALF OF 2012, THE VOLUME OF�SOCIAL SHARING IN CHINA INCREASED BY �
SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) � 65 �
SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 � 66 �
‘SHARE OF SHARING’ BY SNS PLATFORM �SEP �2012 �
RENREN�SINA�WEIBO�
QZONE � TENCENT�WEIBO�
44%�
12%�9%� 7%�
THE SOCIAL MEDIA PREFERENCES OF CHINA’S NETIZENS BY LIFE STAGE �
SOURCE: NIELSEN (MAY 2012) � 67 �
STUDENTS TEND TO USE SOCIAL NETWORK SITES �
GRADUATES TEND TO PREFER MICROBLOGS �
VS�
USES OF DIFFERENT SOCIAL �MEDIA BY CHINA’S NETIZENS �
SOURCE: NIELSEN (MAY 2012) � 68 �
LIKE WEIBO ARE USED FOR �FINDING AND SHARING INFORMATION�
ARE USED FOR FINDING AND INTERACTING WITH FRIENDS�
MICROBLOGS � SOCIAL NETWORKS �
VS�
89%�OF CHINESE NETIZENS �USE A WEIBO SERVICE �
SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) � 69 �
97% �OF SOCIAL MEDIA USERS �
IN CHINA ARE WEIBO USERS�
SOURCE: NIELSEN (MAY 2012) � 70 �
US$79,820,000�
ESTIMATED SIZE OF THE WEIBO �MARKET IN CHINA IN 2012:�
SOURCE: IRESEARCH (SEP 2012) � 71 �
57%�OF CHINA’S WEIBO �USERS ARE MALE �
SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 72 �
62%�OF CHINESE WEIBO �
USERS ARE MARRIED �
SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 73 �
30% �OF CHINA’S WEIBO USERS HAVE �
MORE THAN ONE WEIBO ACCOUNT�
SOURCE: DCCI (SEP 2012) � 74 �
SOURCE: DCCI (SEP & OCT 2012) � 75 �
THE DEMOGRAPHICS OF WEIBO USERS�OCT�2012 �
19-25:�19% �
26-30:�30%�31-35:�
21%�
36-40:�12%�
41-45:�9%�
46-55:� 6%�
56-65:�3%�
FEMALE:�43%�
MALE:�57%�
COMPARING CHINA’S TOP WEIBOS�
SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) � 76�
ACTIVE USERS: 287 M �REGISTERED USERS: 400 M �NETIZEN PENETRATION: 73%�
USER LOCATION: TIER 1 & 2 CITIES�
ACTIVE USERS: 277 M �REGISTERED USERS: 507 M �
NETIZEN PENETRATION: 93%�USER LOCATION: TIER 3 & 4 CITIES�
�
SINA� TENCENT�VS�
59%�
SHENZHEN HAS THE HIGHEST RATE OF �WEIBO PENETRATION IN CHINA, AT�
SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 77 �
5%�OF CHINA’S WEIBO USERS �ARE FROM RURAL REGIONS�
ONLY �
SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 78 �
50%�OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER
NOTICING RELEVANT INFORMATION ON WEIBO�
MORE THAN�
SOURCE: DCCI (SEP 2012) � 79 �
WEIBO’S INFLUENCE ON ONLINE SHOPPERS’ PURCHASE DECISIONS BY CATEGORY �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG � 80 �
BOOKS, AUDIO �AND VIDEO�
CLOTHES, SHOES �AND BAGS�
42%� 35%�RESTAURANTS �
AND ENTERTAINMENT�
37% �
86% �OF TRENDING TOPICS ON WEIBO IN CHINA�
ORIGINATE FROM OPINION LEADERS �
SOURCE: INTERNET RESEARCH CENTER (JUL 2012) � 81�
94% �OF SINA WEIBO USERS IN CHINA�
HAVE USED ITS SEARCH FUNCTION�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) � 82 �
28%�OF SINA WEIBO USERS USE THE SITE �
TO SEARCH FOR BRAND INFORMATION�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) � 83 �
GLOBAL COMPARISON: TOP 5 USERS’ AVERAGE NUMBER OF FOLLOWERS�
SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) � 84 �
TWITTER � SINA WEIBO�28,538,000� 24,280,000 �
VS�
230,000 �COMPANIES WITH A PRESENCE �
ON SINA WEIBO ��
THERE ARE MORE THAN�
SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) � 85 �
25%�OF FORTUNE 500 COMPANIES �HAVE A SINA WEIBO PRESENCE �
�
MORE THAN�
SOURCE: DCCI (SEP 2012) � 86 �
GOVERNMENT ACCOUNTS�ON SINA WEIBO �
60,000 �THERE ARE OVER �
SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) � 87�
55% �OF SINA WEIBO USERS �
WERE BORN IN THE 1980S �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 88 �
61%�OF SINA WEIBO USERS HOLD A �
BACHELOR’S DEGREE OR HIGHER ��
SOURCE: DCCI (SEP 2012) � 89 �
54% �OF THE TOTAL GOODS�
AND SERVICES IN CHINA�
ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 90 �
55% �OF CHINA’S SINA�
WEIBO USERS ARE SINGLE �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 91�
20% �MORE TIME ON THE INTERNET COMPARED �
TO TWITTER USERS IN THE USA�
PEOPLE ACCESSING SINA WEIBO �FROM COMPUTERS IN CHINA SPEND �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 92 �
35% �MORE TIME ON THE INTERNET COMPARED �
TO TWITTER USERS IN THE USA�
PEOPLE ACCESSING SINA WEIBO �FROM MOBILE DEVICES IN CHINA SPEND �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 93 �
76% �OF SINA WEIBO USERS ARE OPEN�TO ADVERTISING ON MICROBLOGS �
SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 94�
72%�OF SINA WEIBO’S USERS ACCESS�THE SERVICE VIA MOBILE DEVICES �
SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) � 95 �
SMARTPHONE USERS WHO BROWSE �SOCIAL MEDIA SITES VIA THEIR PHONES:�
SOURCE: MCKINSEY (APR 2012) � 96 �
CHINA� UNITED STATES �58%� 43%�
VS�
47%�
IN 2012, MOBILE WEIBO USERS �IN CHINA INCREASED BY �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 97�
89% �OF ALL CHINESE �
MICROBLOG USERS��
MOBILE WEIBO USERS�ACCOUNT FOR �
SOURCE: DCCI (SEP 2012) � 98 �
300,000,000 �
USERS OF TENCENT’S WECHAT�MOBILE INSTANT MESSAGING APP:�
SOURCE: TENCENT (JAN 2013) � 99 �
74% �OF WECHAT USERS IN�
CHINA ARE IN THEIR 20S �
SOURCE: DAMN DIGITAL (NOV 2012) � 100 �
63% �OF WECHAT USERS �IN CHINA ARE MALE �
SOURCE: DAMN DIGITAL (NOV 2012) � 101 �
700,000,000 �LOCATION-BASED ACTIONS �
EVERY DAY IN CHINA�
MOBILE QQ AND WECHAT LOG OVER �
SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) � 102 �
8,000 � LOCATION-BASED ACTIONS �
EVERY SECOND �
THAT’S MORE THAN�
SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) � 103 �
631,100 �FACEBOOK USERS IN CHINA: �
SOURCE: SOCIALBAKERS (JAN 2013) � 104 �
CHINA RANKS 99TH ON THE LIST OF COUNTRIES BY FACEBOOK USERS, WITH MORE USERS THAN OMAN AND ESTONIA�
SOURCE: SOCIALBAKERS (JAN 2013) � 105 �
SOURCE: FACEBOOK AD MANAGER (SEP 2012) � 106 �
FACEBOOK IN CHINA�SEP �2012 �
FEMALE:�41%�
MALE:�59%�
18-24:�37%�
13-17:�6%�
25-34:�39%�
35--44:�12%�
45-54:�4%�
55-64:�1%�
65+:�1%�
70,000,000 �USERS OF PROFESSIONAL �
SOCIAL NETWORKS IN CHINA�
THERE ARE MORE THAN�
SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 107 �
SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) � 108 �
CHINA’S TOP PROFESSIONAL NETWORKS�JAN�2013 �
TIANJI�
12.3 M �
DAJIE � RUOLIN�
12.2 M �
HONGTAO�
8.0 M �
RENHE �
5.0 M �
BINZHI�
4.2 M �
LINKEDIN �
2.8 M �
USHI�
2.0 M �
HENGZHI �
12.3 M �
1.1 M �
500,000 �NEW USERS EVERY MONTH �
TIANJI, CHINA’S TOP PROFESSIONAL SOCIAL NETWORK, IS GROWING BY AN AVERAGE OF�
SOURCE: TECHINASIA (APR 2012) � 109 �
CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS�
SOURCE: SOCIALBAKERS (JAN 2013) � 110 �
250%�IN 2012 ALONE �
USERS OF PROFESSIONAL SOCIAL �NETWORKS IN CHINA INCREASED BY �
SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 111 �
MOBILE �IN CHINA�
112 �
1,104,000,000�MOBILE SUBSCRIPTIONS IN CHINA: �
SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 113 �
CHINA’S TELECOMS INDUSTRY �IS THE LARGEST IN THE WORLD �
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 114 �
82%�MOBILE PENETRATION IN CHINA: �
SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 115 �
10,000,000 �NEW SUBSCRIPTIONS�
EVERY MONTH IN 2012 �
CHINA’S MOBILE MARKET�INCREASED BY AN AVERAGE OF MORE THAN�
SOURCE: CHINADAILY (NOV 2012) � 116 �
THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND �
SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) � 117 �
(! )!
IN CHINA, PEOPLE CAN USE �THEIR MOBILE PHONES TO:�
SOURCE: ENOVATE � 118 �
BUY STARBUCKS COFFEE �
BUY SUBWAY TICKETS�
DO THEIR BANKING �
DO THEIR SHOPPING �
BUY LOTTERY TICKETS�
¥€$ �
88 �
70%�OF CHINESE PEOPLE SAY THEY “CAN’T�LIVE WITHOUT” THEIR MOBILE PHONE �
119 �SOURCE: SYNOVATE �
30%�OF CHINESE MOBILE INTERNET�
USERS HAVE ACCESS TO 3G SERVICES�
120�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) �
NUMBER OF SMARTPHONE USERS IN CHINA:�
290,000,000 �
SOURCE: IRESEARCH (OCT 2012) � 121�
SMARTPHONE PENETRATION IN CHINA: �
22%�
SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) � 122�
ANDROID MARKET�
LARGEST �CHINA IS THE WORLD’S�
SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) � 123�
85%�IN 2012 COMPARED TO 2011 �
SMARTPHONE SALES IN�CHINA INCREASED BY �
SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) � 124�
THERE ARE MORE THAN�
122,000,000 �MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE –�MORE THAN THE ENTIRE POPULATION OF MEXICO�
SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 125�
11% �OF CHINA’S MOBILE USERS �
LIVE IN GUANGDONG PROVINCE �
SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 126�
MOBILE �INTERNET�
127�
420,000,000 �
NUMBER OF MOBILE �INTERNET USERS IN CHINA: �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 128�
THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES�
SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 129�
(! )!
31%�MOBILE INTERNET PENETRATION IN CHINA:�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 130�
MOBILE PHONES ARE THE TOP �INTERNET ACCESS DEVICE IN CHINA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 131�
75%�OF CHINESE NETIZENS GO�
ONLINE FROM THEIR MOBILE �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 132�
PERCENTAGE OF NEW NETIZENS USING �MOBILE DEVICES TO ACCESS THE INTERNET�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 133�
URBAN NETIZENS� RURAL NETIZENS �47%� 60%�
VS�
18%�
IN 2012, THE NUMBER OF MOBILE �INTERNET USERS IN CHINA INCREASED BY �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 134�
72%�OF CHINESE MOBILE INTERNET USERS�
GO ONLINE AT LEAST ONCE A DAY �
�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) �
�135�
TYPES OF WEBSITE THAT CHINA’S MOBILE �WEB BROWSERS VISIT MOST OFTEN�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) � 136�
LITERATURE � MUSIC �
44%� 36%�NEWS�
62%�MICROBLOGS�
41%�SEARCH ENGINE �
46%�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 137�
CHINESE MOBILE INTERNET USERS�SEP �2012 �
50-59: �2%�
60+: �1%�
40-49: �11%�
30-39: �24%�
20-29: �33%�
0-19: �29%�
58%�OF CHINA’S MOBILE �
INTERNET USERS ARE MALE �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 138�
27%�OF CHINA’S MOBILE INTERNET�USERS LIVE IN RURAL AREAS �
��
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) ���
139�
62%�OF CHINESE MOBILE INTERNET�USERS ARE YOUNGER THAN 30 �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 140�
US$2,373,000,000��
IN Q3 2012 ALONE, CHINA’S MOBILE �INTERNET MARKET WAS WORTH �
SOURCE: IRESEARCH (NOV 2012) � 141�
ON AN ANNUALISED BASIS, CHINA’S�MOBILE INTERNET MARKET IS WORTH �
MORE THAN THE ENTIRE GDP OF MONGOLIA �
SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 142�
102%�
THE VALUE OF CHINA’S MOBILE INTERNET�MARKET IS GROWING AT AN ANNUAL RATE OF�
143�SOURCE: IRESEARCH (NOV 2012) �
LOCATION-BASED SERVICES�
144�
217,000,000 �USERS IN Q2 2012 �
CHINESE LOCATION-BASED � SERVICES REACHED �
SOURCE: MNRC (OCT 2012) � 145�
$589,000,000 �
VALUE OF CONSUMER LOCATION-�BASED SERVICES IN CHINA IN 2012: �
SOURCE: MNRC (OCT 2012) � 146�
TOP USES OF LOCATION-�BASED SERVICES IN CHINA�
SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 147�
MAPS & �LOCATION�
ACCESS�LOCAL DEALS�
33%� 19% �CONNECT WITH OTHER PEOPLE �
29%�
WHERE CHINESE NETIZENS �USE LOCATION-BASED SERVICES �
SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 148�
ON THE �STREET�
AT�HOME �
30%� 19% �ON PUBLIC TRANSPORT�
26%�
15% �OF CHINA’S LBS USERS ACCESS THESE �SERVICES FOR E-COMMERCE PURPOSES�
SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 149�
E-COMMERCE �IN CHINA�
150 �
242,000,000 �
NUMBER OF ONLINE SHOPPERS�IN CHINA IN JUNE 2012: �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 151 �
CHINA HAS THE LARGEST NUMBER �OF ONLINE SHOPPERS IN THE WORLD �
SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) � 152 �
43%�OF CHINA’S NETIZENS �
PARTICIPATE IN ONLINE SHOPPING �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 153 �
25%�
INCREASE IN THE NUMBER OF�ONLINE SHOPPERS IN CHINA IN 2012: �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 154 �
CHINA’S ONLINE SHOPPERS IN CONTEXT�
SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) � 155 �
75 MILLION MORE ONLINE SHOPPERS THAN THE USA�
SIX TIMES THE NUMBER OF ONLINE SHOPPERS IN THE UK�
75 M � 6 X �DOUBLE THE NUMBER OF
ONLINE SHOPPERS IN JAPAN�
2 X �
90%�OF CHINA’S NETIZENS EARN �LESS THAN US$27 PER DAY �
AROUND �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 156 �
5,000,000 �ONLINE SHOPPERS�
AGED OVER 50 �
IN CHINA, THERE ARE �
SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) � 157 �
83,270,000 �
IN 2012, THE NUMBER OF USERS OF�GROUP BUYING IN CHINA REACHED �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 158 �
THAT’S MORE THAN THE ENTIRE �POPULATION OF GERMANY �
SOURCE: WIKIPEDIA (ACCESSED JAN 2013) � 159 �
(! )!
US$319,000,000,000�
TOTAL TRANSACTION VALUE OF �E-COMMERCE IN CHINA IN Q3 2012:�
SOURCE: IRESEARCH (NOV 2012) � 160 �
US$40,000�IN E-COMMERCE TRANSACTIONS�
IN CHINA EVERY SECOND �
THAT EQUATES TO MORE THAN�
SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) � 161 �
22%�
ANNUAL GROWTH OF�E-COMMERCE IN CHINA: �
SOURCE: IRESEARCH (NOV 2012) � 162 �
15% �OF THE COUNTRY’S GDP �
THE VALUE OF E-COMMERCE �IN CHINA EQUATES TO �
SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 163 �
ON AN ANNUALISED BASIS, �E-COMMERCE TRANSACTIONS �IN CHINA ARE WORTH MORE �
THAN THE ENTIRE GDP OF MEXICO�
SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 164 �
14%�OF CHINA’S E-COMMERCE �
TRANSACTION VALUE �
ONLINE SHOPPING �ACCOUNTS FOR �
SOURCE: IRESEARCH (NOV 2012) � 165 �
50,000 �SALES PER MINUTE �
TAOBAO, CHINA’S BIGGEST�C2C SITE, GENERATES�
SOURCE: BOSTON CONSUTING GROUP (MAY 2012) � 166 �
¥1,000,000,000,000 �( THAT’S ABOUT 160 BILLION US DOLLARS ) �
THE TOTAL VALUE OF TRANSACTIONS�ON TABAO IN 2012 EXCEEDED �
SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 167 �
59%�OF SHOPPERS ON TABAO ARE �AGED BETWEEN 25 AND 35 �
SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 168 �
$5,190,000,000 �
TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND TMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012:�
SOURCE: PEOPLE’S DAILY (NOV 2012) � 169 �
US$60,000�EVERY SECOND �
THAT EQUATES TO�
SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) � 170 �
NUMBER OF UNIQUE VISITORS TO TMALL AND �TAOBAO ON BACHELOR’S DAY 2012:�
213,000,000 �
SOURCE: PEOPLE’S DAILY (NOV 2012) � 171 �
1 IN 6 �PEOPLE IN CHINA VISITED TMALL�
OR TABAO ON BACHELOR’S DAY 2012 �
SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 172 �
10,000,000 �UNIQUE VISITORS WENT TO TMALL IN THE FIRST
SECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL �
SOURCE: PEOPLE’S DAILY (NOV 2012) � 173 �
GROWTH IN 2012 BACHELOR’S DAY �E-COMMERCE SALES COMPARED TO 2011 �
SOURCE: TECH SINA (NOV 2012) � 174 �
TMALL� TAOBAO �+242%� +204%�
47%�OF E-COMMERCE �SALES IN CHINA �
17% OF SHOPPERS�ACCOUNT FOR �
SOURCE: NIELSEN (MAY 2012) � 175 �
78%�OF THESE “GOLDEN SHOPPERS” USE �BOTH SOCIAL NETWORKS AND WEIBO�
SOURCE: NIELSEN (MAY 2012) � 176 �
M-COMMERCE �IN CHINA�
177 �
146,000,000 �M-COMMERCE USERS IN CHINA AT END 2012: �
SOURCE: IIMEDIA RESEARCH (APR 2012) � 178 �
IN 2012 �
136%�
CHINA’S MOBILE SHOPPING �COMMUNITY GREW BY �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 179 �
59%�OF CHINA’S SMARTPHONE OWNERS HAVE �
USED THEIR DEVICES TO SHOP ONLINE �
SOURCE: OUR MOBILE PLANET (OCT 2012) � 180�
44%�OF CHINA’S M-COMMERCE �
USERS ARE FEMALE ��
SOURCE: IIMEDIA RESEARCH (APR 2012) � 181�
80%�
IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE PAYMENT AND MOBILE BANKING INCREASED BY OVER �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 182�
60,000,000 �PEOPLE IN CHINA MAKE �
USE OF MOBILE TRANSACTIONS�
SOURCE: SINA NEWS (SEP 2012) � 183�
US$13 �
AVERAGE VALUE OF MOBILE TRANSACTIONS �IN CHINA PER USER, PER MONTH:�
SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) � 184�
US$800,000,000 �
THE AVERAGE TOTAL MONTHLY VALUE OF �MOBILE TRANSACTIONS IN CHINA EXCEEDS �
SOURCE: SINA NEWS (SEP 2012) � 185�
THAT’S MORE THAN�
US$300 �WORTH OF MOBILE �
TRANSACTIONS EVERY SECOND �
SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) � 186�
ONLINE �ENTERTAINMENT�
187�
UNIQUE VIEWERS OF�ONLINE VIDEO IN CHINA: �
350,000,000 �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 188�
THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES�
SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) � 189�
(! )!
4,100,000,000 �COLLECTIVE HOURS STREAMING �
WEB VIDEOS IN AUGUST 2012 ALONE �
CHINESE WEB USERS SPENT OVER �
SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 190 �
THAT EQUATES TO MORE THAN�
5,600,000 �YEARS OF HUMAN TIME SPENT WATCHING�
ONLINE VIDEO IN CHINA EVERY YEAR �
SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 191 �
475,000,000 �UNIQUE VISITORS EACH MONTH �
�YOUKU AND TUDOU ATTRACT MORE THAN�
SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) � 192 �
UNIQUE VISITORS TO CHINA’S�ONLINE VIDEO PLATFORMS�
SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) � 193 �
YOUKU & TUDOU� TENCENT VIDEO�475,000,000 � 275,500,000 �
US$430,000,000�
VALUE OF CHINA’S ONLINE �VIDEO MARKET IN Q3 2012 �
SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 194 �
US$1,000,000,000�
THIS SUGGESTS THAT CHINA’S ONLINE VIDEO �MARKET IN 2013 WILL BE WORTH MORE THAN�
SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 195 �
70%�
ANNUAL GROWTH IN AVERAGE �AD SPEND ON YOUKU IN Q3 2012: �
SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) � 196 �
HOURS SPENT ON ONLINE �VIDEO PLATFORMS IN CHINA�
SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 197 �
V.QQ�(TENCENT) �
TUDOU�(YOUKU TUDOU) �
474 M � 291 M �YOUKU�
(YOUKU TUDOU) �
698 M �TV.SOHU�(SOHU) �
406 M �IQIYI�
(BAIDU) �
569 M �
130,000,000 �PEOPLE IN CHINA WATCHED ONLINE �VIDEOS ON THEIR MOBILE PHONES�
IN 2012, OVER �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 198 �
OF CHINESE INTERNET USERS � HAVE PLAYED ONLINE GAMES �
60%�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 199 �
4,000,000 �SMART TVS IN Q2 2012 �
CHINESE CONSUMERS BOUGHT �
SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 200 �
40% �OF TELEVISIONS SOLD IN CHINA �IN Q2 2012 WERE SMART TVS �
SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 201 �
CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4
TIMES AS MANY AS JAPANESE CONSUMERS�
SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 202 �
E-FINANCE �IN CHINA�
203 �
221,480,000 �USERS OF ONLINE BANKING IN CHINA:�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 204 �
THAT’S MORE THAN THE TOTAL POPULATION OF BRAZIL �
SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 205 �
(! )!
33%�
IN 2012, USERS OF�ONLINE BANKING IN CHINA INCREASED BY �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 206 �
220,650,000 �
PEOPLE USING ONLINE �PAYMENTS IN CHINA: �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 207 �
32%�IN 2012 �
� ONLINE PAYMENTS �IN CHINA GREW BY �
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 208 �
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