CHINA MEAT PROCESSING

MARKET REPORT

Beijing Zeefer Consulting Ltd.

August 2011

I N T R O D U C T I O N

This report discusses the meat processing market in China mainly from the following sections.

- Size of Meat Processing Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China meat processing market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of meat processing market in China and changes in the overall market size.

- Hot Areas of China Meat Processing Market

Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for meat processing market deserve most attention.

- Top 10 Enterprises in China Meat Processing Industry

Based on the comparison and analysis on top 10 leading enterprises in China meat processing industry in terms of sales revenue, market share and number of employees, the report shows their positions in the meat processing market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Meat Processing Market

This report analyzes the meat processing market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of meat processing product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported meat processing products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current meat processing market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export of Meat Processing Products

In this section, the report includes the main source countries / regions of imported meat processing products for China and their market shares, the domestic destinations of imported meat processing products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced meat processing products and shares of these destinations, major origins of the exported meat processing products and their shares.

- Meat Processing Industry Standards in China

The report lists relevant national standards and/or industrial standards concerning meat processing products generally accepted in the meat processing industry in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Meat Processing Importers in China

The report lists 10 major importers for meat processing products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Meat Processing Industry in China

Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Meat Processing Market Report presents the current situation, the growth rate and profitability of the meat processing industry in China.

D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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C O N T E N T

CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE MEAT PROCESSING MARKET SIZE......................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5

CHAPTER 3 HOT SPOTS FOR MEAT PROCESSING PRODUCTS ACROSS CHINA .......................................................................................................9

CHAPTER 4 INDUSTRY OVERVIEW................................................................11

4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MEAT PROCESSING PRODUCTS .................................................................................16

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED MEAT PROCESSING PRODUCTS...........................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20

CHAPTER 6 THE MARKET SHARE...................................................................22

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS..................................34

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36

7.1 HENAN LUOHE SHUANGHUI GROUP ..................................................36 7.2 JINLUO MEAT PRODUCT CO., LTD. ........................................................36 7.3 ZHUCHENG FOREIGN TRADE CO., LTD................................................37 7.4 HENAN ZHONGPIN FOOD CO., LTD......................................................38 7.5 DELICIOUS GROUP CO., LTD. ...................................................................38 7.6 TONGLIAO JINLUO FOOD CO., LTD. ......................................................39 7.7 HENAN BEIXU GROUP CO., LTD..............................................................39 7.8 SICHUAN FURUN MEAT FOOD CO., LTD..............................................40 7.9 WEIFANG LEGANG FOOD CO., LTD. ......................................................41 7.10 SICHUAN JITAILONG FOOD HOLDING LTD. ....................................41

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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C H A P T E R 3 H O T S P O T S F O R M E A T

P R O C E S S I N G P R O D U C T S A C R O S S C H I N A

Figure 4 Nationwide distribution map of meat processing enterprises above designated size across China

1-8 19-19 920-39 2040-69 4070-149 70150+ 150

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

FujianJiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

42

1682

19

76127

31

35

44

144

112

80

4234

323

91

45

87

6616

56144

19

25

2

21

16

6

Shanghai

5

11

Shandong, Jiangsu and Sichuan are the major production bases for meat processing in China. From Jan. to Nov. 2010, enterprises engaged in meat processing production above designated size in the above three areas added

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 16 Changes in the percentage of numbers of foreign meat processing enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008 2009 2010全国 1297 1620 1817

oreign-funded 196 197 192e of ownership 1625

Private 756 989 1161rivateoreign-funded 196 197 192nded

Joint-equity 32 46 48Others 313 388 416Private 58% 61% 64%

oreign-funded 15% 12% 11%Joint-equity 2% 3% 3%

Others 24% 24% 23%

Percentage of foreign enterprisesin terms of the number of

enterprises in 2010

89.43%

10.57%

Foreign-funded Others type of ow nership

Changes in the percentage ofnumbers of foreign-funded

enterprises

64%61%58%

11%12%15%3%3%2%

23%24%24%

2008 2009 2010

Private Foreign-funded

Joint-equity Others

In 2010, among the 1,817 meat processing enterprises above designated size across China, 192 are foreign enterprises, accounting for about a share of 10.57% of all. In terms of the number of enterprises, there were 5 foreign

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