Advertising Advantages

Present by

2012.5

Online Video Alliance

When talking about online video

sites, what are the names

popping into your head?

Online video alliance

Tier 1

Tier 2

Tier 3

How marketers normally

choose online video sites?

Impression

Ranking

38%

15%

Media

Relations

22%

10%15%

The experience of

a media planner

Price

5 Key factors

Data Source: hdtMEDIA Agency Survey

Media Attributes

& Ad formats

(targeting)

The problems

Cross Site

Frequency Control

Impression

On Target

Investment

Cost Efficiency

We can happily tell you

that we have a solution to

these through our OVA

It is Content that keeps people go

visiting online video site frequently

That is why the copy right price for online

video content has increased like hell

2010

2011

x8

Copyright

Youku & Tudou has merged early this year

Qiyi, Sohu video & QQ video has formed

Video Content Corporation

VS

Online

Video

From exclusive content to content share

Copyright price has decreased

50% compare to end of year

2011

The battle

Online video

content structure

For now and the near future

Domestic/Asian

Content

UGC

Website

produced

content

European/US

content

Website

produced

content

Exclusive

Content

Exclusive

Content

Tier 2 video sites

Tier 1 video sites

Tier 3 video sites

Website produced content

People are loyal to content,

not media

75% people visit more than

one online video site to get

content

67% people often use

search to find video

content

Data Source: hdtMEDIA Survey

Data Source: hdtMEDIA Survey

Large video site can cover more than 50%

of the online viewers. In another words,

they fail to reach the rest 40%+

Among ?% of those people

are actually your Target

Audience

Advertising not only about impressions,

but about people

Big video sites Right people

Right Content Right people

We reach your TA through all video sites

OVA

Purchase Through Content

Targeting through content, all video websites coverage

Guaranteed inventory

Frequency Control (JS code)

Low Cost Per TA

OVA

Content Target PeopleOur

Abilities

Ad format – 15’/30’ pre-roll

Price

CPM 54CPM 90

Rate Card Net Cost

60%

We Look forward to hearing from you!

hdtMEDIA

2012.5