Savour FoodsA tasteful choice

Group Members

Emaan KhanHira AmjadArhama RafiqueZahra SaleemAroosa Aslam

Addition Of Chinese dishes in Savour foods.

Owner of Savour Foods

Mohammad Naeem Butt is a Business Icon

of the business community of Islamabad

and Rawalpindi. He started selling pulao at cart at Gordon

 College Road Rawalpindi in early 80’s. Mohammad Naeem Butt realized the need of the

emerging customers at large. He started planning to develop the Dining place which may fulfill the increasing demand of the customers. 

The market research was made by him based on his personal experience and result was positive with respect to future growth of his business.

BRIEF HISTORY OF SAVOUR FOODS /BRANCHES

Our enterprising odyssey begin way back in 1988 on Gordon College Road, Rawalpindi under the name ‘SAVOUR FOODS’.

On 7th August 2001, we inaugurated our new branch in the Melody Food Park, Islamabad.

Our confidence propelled to new heights as our daughter branch proud to be a resounding success and 24th March, 2005 saw the sign board of ‘SAVOUR FOODS’ hoisted in the Blue Area, Islamabad.

CONTINUED….

The same year we celebrated the Nation’s Independence Day by inaugurating yet another branch in Food Street, Cricket Stadium Rawalpindi.

It was in this branch that we launched our new brand ‘SAVOUR KRISPO’ in 2008.

In 2010 this new brand was introduced in Gordon College Road branch.

Hopefully, very soon the people shall experience the mouth-watering tastes of these delights as well as our new Chinese dishes not only in Rawalpindi and Islamabad but also in other cities of Pakistan.

Managers• Good relations with the workers (interpersonal

roles and human skills). They have leading, motivating, organizing and

controlling qualities. They make perfect decisions, plans and guide them according to these plans.

For our Chinese program we are selecting managers who have most of the management skills, who can perform most of the management functions and roles.

Nature of business

Old Products:Pulao KababZardaFast Food items Ice cream

New Products:Chinese dishes ( Chinese rice, Chinese soup and

Chinese spaghettis)

Need and importance of adding Chinese

People taste towards Chinese.Many restaurants are offering now Chinese food.Many weddings food menu, functions and parties

include Chinese food in there menu.To increase our customers.

More productivity, profitable outcome.

Motto and mission statement

Motto:“To provide quality and clean Pakistani food, fast food and especially Chinese at reasonable prices.”

Mission Statement:“To be leader in Quality food at most reasonable prices and preferred choice of enthusiastic manpower”.

Quality of FoodNutritious and hygienic productsFreshness, fineness and cleanness are always

taken into considerationNot compromise on our principles of providing

hygienic food.

Nature of WorkersHireRelaxed, very friendlyWell-trained and experienced Motivated and encouraged by

their manager for Chinese food also

Technology

Since 2002 mechanized rice plant system Have competitive engineers and technology

system Own rice processing plant Latest plant for making shami kababs

We have increased output, minimize the cost by controlling wastage.

Saving time technology, manage the high demands of the customers.

Maintains the international hygienic standards.

Facilities and rewards given to employeesFree Medical services Provident fund Accommodation to the lower staff TransportationMinimum salary 10,000

Services provided to CustomersPremier dining experience in elegant setting

around.High standard friendly environment.Delivery on demand at large scale.Packing according to convenience.Special orders are hosted prestigiously.Food arrangements on the seminars and other

official meetings

Organizational environment

Internal Environment External Environment

Organizational Environment

Specific and General Environment of Savour foods CompetitorsCustomersSuppliersPressure Groups

The success of the Chinese arrival. To introduce as many multiple dishes.Opening of its branches in other cities of Pakistan.To provide neat, clean and quality food in future.To improve food requirements of foreigners.To increase the number of customers by advertising

more.To increase marketing share.

Planning

Introduce three Chinese dishesAppoint top level managerHead chef from china and some employersTo advertiseDifferent packages like:

We will serve free Chinese spaghettis plate on buying of any Chinese item to customers in the first week after its inauguration. 

Timings and code of conduct:

Working hours Shift work Breach

Dress codeSecurity and safety policyAttendance policy

SWOT ANALYSIS OFSAVOUR FOODS

Delicious products Good quality food Quick delivery of take away Sufficient quantity Packing according to customer’s need and convenience Shami kabab processing machine Suitable locations Management

WEAKNESSES Delays in the filling of dine inn orders during Rush

hours. Unavailability of place for large groups during rush

hours. Limited to certain areas of Rawalpindi and

Islamabad Conflict with Capital Development Authority

People of other cities like Lahore, Faisalabad and Karachi also admire the taste and quality of Savour foods when they visit Islamabad and Rawalpindi. So, we can open branches in highly dense above mentioned cities as the growth rate of our brand is seems to be very high.

One more opportunity is that Savour foods can introduce dishes other than Pakistani dishes like Italian, Chinese etc. Savour Foods have successfully introduced some of the Chinese dishes now.

THREATS Increasing inflation rate Increased Sales Tax High transportation cost Economic backwardness Law and order situation. Changing attitude of customers

BCG Matrix:

 

BCG Stands for:

Boston Consulting Group It is strategy tool that guides resource

allocation decision on the basis of market share and growth rate of strategic business unit.

BCG Matrix is composed according to following criteria:

Market share. (measured on x-axis) Expected future growth. (measured on y-axis)

successful organization in twin cities (RWP & ISB).Foods are cheap, reasonable quantity wise. staff is friendly and helpful. they keep a very good relation with their

employees, customers & stakeholders as well.blend of both omnipotent view and symbolic. It has a number of customers

Thank you..